DALLAS, March 19, 2018 /PRNewswire/ -- We,
Chili's® Grill & Bar, just made things a whole lot
simpler for Guests participating in our loyalty program, My Chili's
Rewards. Have you noticed that loyalty programs have turned into
crazy math equations? Like, let me calculate how many points I've
earned. But, the rate of earning isn't even clear. Then, let me
solve to understand what the heck that means I get in return for
keeping track of all of these points! Well, starting today, we're
breaking away from the norm and promise that you don't need to
solve equations to know what you're getting as a My Chili's Rewards
Guest. It's simple! My Chili's Rewards Guests will get their choice
of chips and salsa or a non-alcoholic beverage during every (yes,
every) visit to Chili's.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8246353-chilis-rewards-loyalty-program/
"It's raining chips, hallelujah, it's raining chips!" sang
Steve Provost, chief marketing and
innovation officer of Chili's. "Well, and free non-alcoholic
beverages!"
But, how did we come to this marvelous and simple update to our
loyalty program you ask? By taking the time to listen to our
Guests. We heard the feedback loud and clear that loyalty programs
feel too complicated so what would keep them coming back is to make
things simple. We then took that and tested it in a few markets
starting in August 2017 to confirm we
were giving Guests what they want. The results? We are! In test
markets, approximately 50 percent of My Chili's Rewards members opt
for free chips and salsa and the other 50 percent choose a
non-alcoholic beverage.
"The reality is a loyalty program is a way of saying 'thank you'
to our Guests for being one of their top dining options and we
weren't doing a good job of that until now," added Steve Provost.
If you've lost faith in loyalty programs over the years, we're
delighted to share Chili's is giving you a reason to care again.
Join My Chili's Rewards at https://www.chilis.com/rewards and
experience the simplicity yourself.
Side note, if you're thinking, "wow, Chili's has been really
self aware lately!" You're right. It started back in Sept. 2017 when we slashed the menu and focused
on what made us famous – burgers, ribs and fajitas – and now we're
applying that thinking to all aspects. Loyalty was next up and
we've realized what it takes to make our Guests happy. More to
come…
About Chili's Grill &
Bar
Chili's® Grill & Bar is the flagship
brand of Dallas-based Brinker
International, Inc. (NYSE: EAT), a recognized leader in casual
dining. Known for their signature menu items – burgers, fajitas,
ribs and margaritas – Chili's offers fresh, bold and unexpected
flavors. Each ChiliHead at more than 1,600 locations in 33
countries and two territories takes great pride in Chili's
purpose of connecting with and serving Guests and
giving back to the communities in which they are located. In
addition to Chili's, Brinker owns and operates Maggiano's Little
Italy®. For more brand-related information,
visit chilis.com.
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SOURCE Chili's(R) Grill & Bar