NETGEAR Joins Swrve Series D Funding Round After Successful Deployment of Swrve’s Customer Interaction Platform
March 13 2018 - 9:00AM
NETGEAR (Nasdaq:NTGR), the leading provider of networking devices
for online game play, the smart home, and the small business
environment, has joined Swrve’s Series D funding round. NETGEAR
will contribute to the round that was initially led by Summit
Bridge Capital and involved a number of previously existing
investors.
NETGEAR is a pioneer in the “internet of things” and home
networking space. With the Arlo range of smart home security
cameras, customers can “keep watch over what they love” from
wherever they are and can control this experience directly via the
mobile app on iOS, Android and Amazon Fire platforms. Mobile apps
are, of course, a central aspect of that strategy, putting
“easy-to-use” management of multiple devices into the consumer’s
hand.
The decision to invest in the future of Swrve comes in the wake
of a successful project during which Swrve was used by NETGEAR to
help migrate customers from the basic to premium tiers of the
company’s Arlo home security app and service.
Within a campaign delivering discount codes to existing basic
tier customers, Swrve was able to both deliver notifications at the
optimal time for each user (defined as the time of day when that
specific individual was most likely to respond) and also A/B test
the message creative in order to optimize effectiveness and deliver
the best possible engagement levels.
By using Swrve’s Intent Targeting Engine, NETGEAR was able to
send notifications and in-app messages to precisely those users
most likely to respond to an upgrade offer. And by creating a
multi-screen ‘native mobile’ experience, Swrve enabled NETGEAR to
keep prospects within the upgrade process and minimize
drop-off.
“Obviously we are hugely excited to welcome NETGEAR to the Swrve
investor family,” said Christopher Dean, CEO of Swrve. “There’s no
greater endorsement than a commitment to invest in our business on
the back of a successful project. We were delighted to deliver for
NETGEAR, and we’re even more delighted to have them on board and
part of the team.”
“Working with Swrve was a pleasure from start to finish,”
commented Tejas Shah, CIO for NETGEAR. “We were very impressed with
both the product and the team, and for us it was an easy decision
to invest. We look forward to a long and profitable relationship
with everyone at Swrve.”
About Swrve Processing over 12 billion events
daily, Swrve's next generation customer interaction platform helps
enterprises maximize engagement and monetization by empowering
marketers to deliver bespoke mobile experiences to every customer.
Swrve provides a comprehensive set of tools that include audience
targeting, real-time segmentation, conversations, push
notifications, in-app messaging, A/B testing, predictive models,
real-time data orchestration, and rich analytics across all
marketing channels. Swrve partners with leading brands, agencies
and technology partners – including The Guardian, Condé Nast,
Warner Brothers, Salesforce, Oracle, and Marketo – and is installed
in hundreds of apps across industries, such as retail, media,
travel/hospitality, entertainment, sports, games, and banking.
Contact InformationAlissa
Vasilevskisswrve@bocacommunications.com
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