Beloved Comic Character to be Featured in BOBS
from Skechers Charity Footwear Line
Hide your lasagna! Global footwear industry leader SKECHERS USA,
Inc. (NYSE:SKX) today announced that it will introduce a collection
within the BOBS from Skechers division featuring the massively
popular Garfield character—star of the world’s most widely
syndicated comic strip.
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the full release here:
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BOBS from Skechers launches Garfield
footwear collection. (Graphic: Business Wire)
The new line for women will include an assortment of comfortable
BOBS from Skechers styles with designs that utilize Garfield as
well as his canine sidekick, Odie.
“We are thrilled to be introducing Garfield—possibly the most
famous cat on the planet—to our BOBS collection,” said Michael
Greenberg, president of SKECHERS. “Thanks to our efforts saving the
lives of dogs and cats, pet lovers have been drawn to BOBS. And now
with the help of global pop-culture icon Garfield, we’re reaching a
broader fanbase and generating more important awareness for the
needs of sheltered dogs and cats everywhere.”
Launched by cartoonist Jim Davis on June 19, 1978 and adored by
fans around the globe, the Garfield comic strip appears in 2,100
newspapers, is translated into 42 languages, and is read by over
220 million people every day. With books, television series,
feature films and more expanding the character’s reach for 40
years, the Mondays-hating feline continues to be massively popular
with 16.2 million likes and 15.7 million followers on Facebook
alone.
The BOBS for Dogs campaign partners with Best Friends Animal
Society—the only national animal welfare organization dedicated
exclusively to eradicating the deaths of about two million dogs and
cats every year in America’s shelters. For each pair of specially
packaged BOBS from Skechers sold in the United States, twenty-five
cents is donated to Best Friends to help save the lives of dogs and
cats in America’s shelters. SKECHERS has committed to donating at
least $3 million dollars to Best Friends for the promotion, Best
Friends’ biggest cause marketing partnership to date.
The Garfield collection from BOBS by Skechers for women will be
initially available in select SKECHERS retail stores across the
United States and Canada and online at www.skechers.com.
Availability will expand to third-party retail partners and around
the globe for back-to-school season later this year. Products in
the line will be designed, developed and marketed through a
multi-year licensing partnership between SKECHERS and Garfield
licensing manager, Paws, Inc.
To learn more, follow BOBS from SKECHERS on Facebook
(facebook.com/BOBSfromSKECHERS), Twitter
(twitter.com/BOBS_SKECHERS), Instagram
(Instagram.com/BOBS_SKECHERS) and Pinterest
(pinterest.com/BOBSSKECHERS), or visit
www.BOBSfromSKECHERS.com.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. SKECHERS footwear is available in the United States
and over 160 countries and territories worldwide via department and
specialty stores, 2,438 SKECHERS Company-owned and
third-party-owned retail stores, and the Company’s e-commerce
websites. The Company manages its international business through a
network of global distributors, joint venture partners in Asia and
the Middle East, and wholly-owned subsidiaries in Canada, Japan,
throughout Europe and Latin America. For more information, please
visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
About Paws Inc.
Paws, Incorporated was founded in 1981 by cartoonist Jim Davis
as a creative house to support Garfield licensing. Today, the
company, located in rural Indiana, handles not only the creative
angle, but also the business concerns of the corpulent kitty
worldwide. Paws, Inc. is a privately held company and the sole
owner of the copyrights and trademarks for Garfield and Garfield
characters. Follow Garfield on Facebook (facebook.com/Garfield),
Twitter (twitter.com/Garfield), Instagram (instagram.com/garfield/)
and YouTube (youtube.com/garfieldandfriends), and visit
garfield.com, and Garfield’s free educational site,
professorgarfield.org.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the uncertainty of sustained recovery
in Europe; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments
due to the lack of popularity of particular designs and/or
categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2017. The risks included here are
not exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the
companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or
combination of factors, may cause actual results to differ
materially from those contained in any forward-looking statements.
Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual
results. Moreover, reported results should not be considered an
indication of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20180312005563/en/
SKECHERS USAJennifer Clay, 310-937-1326jennc@skechers.com
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