WALLDORF, Germany, Feb. 21, 2018 /PRNewswire/
-- SAP SE (NYSE: SAP) today introduced three new
solutions supporting organizations that have a need to collect
customer data in compliance with the EU General Data Protection
Regulation (GDPR) while delivering personalized experiences. The
three new products are available now and can be deployed separately
or as a package.
Many brands today are struggling to initiate and build trusted
relationships with their online customers. Lack of transparency and
control of personal information by brands has eroded trust in
digital customer experiences. In fact, a recent survey shows that
data being used without their knowledge is the chief reason
consumers leave brands.
Overcoming the Compliance Challenge
GDPR, which is
effective May 25, gives extensive new
rights to EU residents and visitors and applies to organizations
anywhere in the world that collect personal information from within
the EU.
With the integration of its recent acquisition of Gigya, SAP now
provides customers with solutions to support them in gaining
transparency and control over their data, helping them overcome the
compliance challenge with robust registration, consent preference
and profile management. The solutions can quickly and securely
scale to manage billions of identities and thousands of digital
properties across hundreds of brands to help companies meet the
requirements of evolving privacy and data protection
regulations.
"With GDPR around the corner, the timing of these solutions
couldn't be better," SAP Hybris President Alex Atzberger said. "At a time when SAP is
doubling down on its strategy to provide the leading front-office
suite, the combination of SAP Hybris and Gigya solutions is a
tremendous benefit for customers. Importantly, it turns a
compliance need into a strategic business advantage and creates
more trusted customer relationships."
Three New SAP® Hybris® Solutions from Gigya
SAP is
bringing three new solutions to market to help organizations adopt
a digital approach to drive more effective marketing, sales and
service through data, while keeping the customer in control of how
much data is shared:
SAP® Hybris® Identity establishes secure customer
registration and login across websites, mobile applications and
Internet of Things devices using flexible user authentication
options, federation standards and single sign-on functionality. It
captures and stores customer identity data for trusted and
personalized digital experiences. Optimized registration flows
increase conversion, while the platform helps protect consumers
against identity fraud and data theft.
SAP Hybris Consent presents and captures customer consent
for terms of service and privacy agreements, including cookie
consent and marketing communications. For auditing purposes,
consent agreements and consent history are tracked across the
customer lifecycle. This information can be synchronized with
marketing, sales and service applications. Customers are in control
of their personal information with features for consent revocation,
data export and account deletion. Consent records are stored in a
secure data vault.
SAP Hybris Profile transforms customer identity
information, profile attributes and other system data into a single
customer view, which can be orchestrated in real time or in batch
to virtually any application, service or data warehouse.
Organizations can govern all the information in these single
customer views throughout the customer's lifecycle. With the
platform — and providing consumer consent and transparency has been
granted — SAP customers can analyze data within these single
customer views to plan, predict and optimize digital experiences to
support sales and services.
"If data is the new oil, then trust is the ultimate currency
that drives this new data economy," Gigya CEO Patrick Salyer said. "To create trust, consumers
demand transparency and control over how their customer data is
managed. GDPR goes further by legally requiring it. With these
new SAP Hybris offerings from Gigya, we can provide one of the only
solutions on the market that create trusted customer relationships
— just four months after SAP announced its intent to acquire
Gigya."
Further details about Gigya solutions are available here. For
more information on SAP Hybris solutions, visit the SAP Hybris News
Center or follow SAP Hybris solutions at @saphybris. For more
information on SAP, visit the SAP News Center or follow SAP on
Twitter at @sapnews.
About SAP
As market leader in enterprise application
software, SAP (NYSE: SAP) helps companies of all sizes and
industries run better. From back office to boardroom, warehouse to
storefront, desktop to mobile device – SAP empowers people and
organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP
applications and services enable more than 378,000 business and
public sector customers to operate profitably, adapt continuously,
and grow sustainably. For more information, visit www.sap.com.
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For customers interested in learning more about SAP
products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)
For more information, press only:
Michael Baxter, SAP, +49 151 1719 6185,
m.baxter@sap.com, CET
SAP News Center press room; press@sap.com
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617-502-4300, SAPHybris@pancomm.com, ET
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