Hasbro Teams up with Netflix to Create Toys and Games for Original Preschool Series, Super Monsters
February 16 2018 - 12:30PM
Business Wire
Hasbro to Create PLAYSKOOL Play Experiences
Based Upon ‘Super Monsters’ – Popular Animated Series from
Netflix
Hasbro, Inc. (NASDAQ: HAS) today announced that it
has reached an agreement in principle with Netflix to create play
experiences for kids under its PLAYSKOOL brand, based on Netflix’s
original preschool series, Super Monsters.
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Hasbro teams up with Netflix to create
toys and games based on Super Monsters animated preschool series
(Photo: Business Wire)
Super Monsters is an animated series about a group of
preschool-aged kids who are descendants of the world’s most famous
monsters, such as Count Dracula, Cleopatra and Frankenstein. The
show follows the kids through their Pitchfork Pines Preschool
adventures as they learn to master their own special powers while
learning how to be the best they can be.
“We are thrilled to team up with Netflix to help bring the
adorable Super Monster series to life through our upcoming
preschool product line,” said Jonathan Berkowitz, senior vice
president of marketing for Hasbro’s PLAYSKOOL brand. “We love how
the series teaches kids valuable life lessons in self-control,
kindness, respect and being a good friend, and can’t wait to add
this exciting new property to our PLAYSKOOL portfolio.”
Hasbro’s Super Monsters product line will include
collectible figures of the core cast, plush, playsets and
vehicles iconic to the show. The line will also feature role
play products to let kids act out their own silly monster
adventures. As the global master toy licensee, Hasbro will launch
its line based on the Super Monsters series in fall 2018
under its PLAYSKOOL brand in the U.S., with additional markets to
follow in 2019.
Hasbro and Netflix teamed up in 2017 to bring Stranger
Things’ fans a collection of games, such as the MONOPOLY:
Stranger Things Edition game, inspired by the hit Netflix show.
Season one of Super Monsters is available now on Netflix. Season
two of the series will launch in October 2018.
About
HasbroHasbro (NASDAQ: HAS) is a global play and
entertainment company committed to Creating the World's Best
Play Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and
MAGIC: THE GATHERING, as well as premier partner brands. Through
its entertainment labels, Allspark Pictures and Allspark Animation,
the Company is building its brands globally through great
storytelling and content on all screens. Hasbro is
committed to making the world a better place for children and their
families through corporate social responsibility and philanthropy.
Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list
by CR Magazine, and has been named one of the World’s Most
Ethical Companies® by Ethisphere Institute for the
past seven years. Learn more at www.hasbro.com, and follow us
on Twitter (@Hasbro & @HasbroNews) and Instagram
(@Hasbro).
About NetflixNetflix is the
world's leading internet entertainment service with over 117
million members in over 190 countries enjoying more than 140
million hours of TV shows and movies per day, including original
series, documentaries and feature films. Members can watch as much
as they want, anytime, anywhere, on nearly any internet-connected
screen. Members can play, pause and resume watching, all without
commercials or commitments.
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HasbroJen DeAngelis, 401-727-6833Global
Communicationsjen.deangelis@hasbro.com
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