LOS ANGELES, Jan. 10, 2018 /PRNewswire/ -- Entravision
Communications Corporation (NYSE: EVC), a diversified media company
serving Latino audiences and communities, today announced format
and programming changes to its radio stations in the Los Angeles market. La Suavecita enhances its
programming lineup to align the station's talent to enhance its
reach across the greater Los
Angeles metro area and Entravision introduces its proven La
Tricolor format to Los
Angeles.
La Suavecita, a Grupero/Cumbia format, targeting women 25-49 and
adults 25-54 enhances its programming line-up based on its targeted
demographics. La Suavecita is heard on KSSE, KSSC and KSSD
107.1 FM serving the Los Angeles
metro area. Launched in January 2017,
it brings a unique blend of the leading Spanish radio formats to
the market creating a fresh listening experience with its new show
line-up featuring Alex "El Genio" Lucas, Piolin and Armida y La
Flaka.
La Tricolor KLYY 97.5 and 103.1 FM in Los Angeles is a bold regional Mexican and
current hits format with an exceptional lineup of on-air talent and
shows, targeting adults 18-49. For more than 20 years, it has
served audiences as the regional Mexican trendsetter, breaking new
music and artists, which has made it the #1 station in a number of
its markets.
"Entravision has a long track record of innovation and
excellence in radio and we are excited to announce these
enhancements to our Los Angeles
radio group," said Jeffery Liberman,
President and Chief Operating Officer of Entravision.
"Los Angeles is the largest
Hispanic radio market in the U.S. and we believe our format,
programming and talent changes will allow us to better connect with
our audiences, and in turn, our advertisers with their customers.
La Suavecita and La Tricolor are exciting formats backed by a
strong slate of on-air personalities that will drive engagement
across our radio and digital platforms."
La Suavecita new program line-up includes:
- Mornings with El Genio | Monday – Friday 4 am – 10 am
PST. Alex "El Genio" Lucas shares unique inspirational
messages to motivate and enlighten listeners every morning.
Regarded as the most "family-friendly" radio show, Lucas' spreads
empowerment through stories on self-worth, family values, and moral
dilemmas.
- Mid-Day with Piolin | Monday – Friday 10 am – 2 pm
PST. As the first Mexican to be inducted into the Radio
Hall of Fame, Eddie 'Piolín' Sotelo is an icon in the community and
one of the strongest influencers on radio today. With close to
3M FB followers, Piolin's credibility
is unmatched. His show segments celebrate Latino success and
achievement!
- Afternoons with Armida y La Flaka | Monday – Friday
2 pm – 6 pm
PST. El Show de Armida y La Flaka is the only radio show
that features a Latina duo. These two driven women share personal
experiences to build a close relationship with listeners. Topics
range from "Tell me something good" to featuring industry experts
(Informate, Preguntale Al Experto) who share advice on important
topics including finances, relationships and your health.
- Evenings with Mayra | Monday – Friday 7 pm – midnight
PST. Mayra Berenice hosts
an energetic show with an array of subjects that keep it
interesting every night. She is a relatable personality that helps
listeners discover new opportunities. Her specialty show,
"Mysterios Ocultos," explores the mysteries of the paranormal and
unexplained phenomena.
La Tricolor new program line-up includes:
- Mornings with Los Metiches | Monday – Friday 6 am – 10 am
PST. Los Metiches (formerly LMShow.com) is hosted by a
trio of personalities obsessed with entertainment content, social
media and gossip. The only radio show dedicated to breaking news on
celebrities and artists, Los Metiches has a "nose" for uncovering
the most talked about stories…FIRST. Their paparazzi pool of
sources includes reporters and insiders both in Mexico and the U.S., as well as fans who
upload rare videos and photos onto losmetichesshow.com's "La
Camarita." Los Metiches are always at the right place at the right
time.
- Mid-Day with Carla La Plebe | Monday – Friday 10 am – 2 pm
PST. Carla Soto is fondly
known as "La Plebe" for her down to earth style and demeanor. Her
charismatic energy especially shines when she's hosting concert
events or interviewing the biggest music artists. While she always
has backstage VIP access, you're likely to catch her dancing with
the crowd. On air, La Plebe loves to spotlight new music and play
the most popular "corridos." She dedicates the noon hour to her
specialty show, "Las Historias del Corrido."
- Afternoons with Erazno y La Chokolata | Monday – Friday
2 pm – 7 pm
PST. Every afternoon is Saturday Night Live on "El Show
de Erazno y la Chokolata," a parody based comedy program that
entertains audiences with bold humor, outlandish stunts, and daring
prank calls. Hosted by Choko, diva extraordinaire, and Erazno, a
soccer obsessed modern Dennis the Menace, the two consistently
battle to have the last word. It's an empire of comedy when you add
Erazno's elite entourage: wingman "Garbanzo," prankster "Diablito,"
producer "Edwin," and bachelor "El Doggy."
- Evenings with Canal Paisa | Monday – Friday 7 pm – midnight
PST. Canal Paisa Live On-Air is the nightly audio
complement of the first video-centric online destination dedicated
to the Regional Mexican lifestyle. Canal Paisa's content is fueled
by the nation's #1 Spanish music format and exploits the unique
culture, language, and heritage of the Regional Mexican music
movement. Spotlight features cover Music, Live Events, Comedy,
Sports Crashers, Fashion, Foodies and Gaming.
About Entravision
Entravision Communications Corporation is a leading global media
company that reaches and engages U.S. Latinos across acculturation
levels and media channels, as well as consumers in Mexico and other markets in Latin America. The Company's comprehensive
portfolio incorporates integrated media and marketing solutions
comprised of acclaimed television, radio, digital properties,
events, and data analytics services. Entravision has 55 primary
television stations and is the largest affiliate group of both the
Univision and UniMás television networks. Entravision also owns and
operates 49 primarily Spanish-language radio stations featuring
nationally recognized talent, as well as the Entravision Audio
Network and Entravision Solutions, a coast-to-coast national spot
and network sales and marketing organization representing
Entravision's owned and operated, as well as its affiliate partner,
radio stations. Entravision's Pulpo digital advertising unit is the
#1-ranked online advertising platform in Hispanic reach according
to comScore Media Metrix®, and Entravision's digital group also
includes Headway, a leading provider of mobile, programmatic, data
and performance digital marketing solutions primarily in
the United States, Mexico and other markets in Latin America. Entravision shares of Class A
Common Stock are traded on The New York Stock Exchange under the
symbol: EVC. Learn more at: www.entravision.com
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SOURCE Entravision Communications Corporation