Telenav Launches Connected In-Car Advertising Platform for Automotive OEMs
January 04 2018 - 8:00AM
Telenav®, Inc. (NASDAQ:TNAV), a leading provider of connected-car
and location-based platform services, is launching an In-Car
Advertising Platform that enables automotive OEMs to generate
revenue by delivering ads to cars in a safe, user-friendly and
contextually-relevant way.
Leveraging deep expertise in location-based mobile
advertising and automotive navigation software, Telenav's In-Car
Advertising Platform delivers an end-to-end offering to OEM
partners—from ad targeting to ad sales and campaign management. As
the only company with expertise across the entire in-car
advertising value chain, Telenav is the ideal advertising platform
partner for OEMs. With minimal investment, OEMs can participate in
advertising revenue opportunities.
The In-Car Advertising Platform is powered by
Telenav’s In-Car Ads SDK (Software Development Kit) and cloud-based
intelligent targeting platform. The platform’s focus on safety,
context, and value makes it an ideal in-car ad solution for both
drivers and OEMs.
To ensure driver safety, ads only appear when the vehicle is
stopped, such as at car startup, traffic lights and upon arrival.
The ads automatically disappear whenever the car is in motion or
when users interact with other in-dash functions such as music or
phone calls.
From a context and value perspective, relevant ads such as
coupons and recommendations are delivered to customers based on
information from the vehicle, including frequently traveled routes,
destinations, and time of the day. As an example, drivers can be
encouraged to pick up a discounted pizza on the way home or be
alerted to sales at stores near their destination. In addition,
when the vehicle is low on gas, the platform points out nearby
stations along the driver’s route, potentially with discount
offers.
Today, Telenav is ready to work with OEM partners to integrate
its In-Car Advertising Platform into their vehicles whether they
are using Telenav’s navigation solution or not.
“Connected, intelligent cars provide OEMs with new opportunities
to roll out innovative features and services,” stated HP Jin, CEO
of Telenav. “Telenav’s In-Car Advertising Platform provides an
exciting new opportunity for OEMs to monetize connectivity to cover
service costs and even drive healthy profits while enriching the
consumer experience with safely-delivered, engaging and relevant
offers.”
If you are interested in learning more about Telenav’s cutting
edge in-car ad solution, please email at ica@telenav.com for
scheduling a meeting with Telenav at Renaissance Hotel during
CES 2018.
About TelenavTelenav (NASDAQ:TNAV) is a leading
provider of connected car and location-based platform services,
focused on transforming life on the go for people– before, during,
and after every drive. Leveraging our location platform, global
brands such as Ford, GM, Toyota, and AT&T deliver custom
connected car and mobile experiences. Fortune 500 advertisers and
local advertisers can now reach millions of users with our
highly-targeted advertising platform. To learn more about how
Telenav’s location platform powers personalized navigation,
mapping, big data intelligence, social driving, and location-based
ads, visit www.telenav.com.
Media Contacts:Raphel FinelliTelenav,
Inc.Raphelf@telenav.comTel.: 408-667-5970
Telenav and the “Telenav” logo are registered trademarks of
Telenav, Inc. Unless otherwise noted, all other trademarks, service
marks, and logos used in this press release are the trademarks,
service marks or logos of their respective owners.
Copyright 2018 Telenav, Inc. All Rights Reserved.
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