Facebook and WWE (NYSE: WWE) today announced a new in-ring
series, Mixed Match Challenge™, that will stream live in the U.S.
exclusively on Facebook on Tuesday nights beginning January 16 at
10 p.m. ET. The 12-episode series will air on Facebook Watch and
feature WWE Superstars from both the Raw® and
SmackDown® Live rosters competing in a single-elimination
mixed tag-team tournament to win $100,000 to support the charity of
their choice.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171213005646/en/
(Photo: Business Wire)
Each 20-minute episode will reflect a progressive approach to
production, with elements optimized for mobile consumption,
experimentation and social interaction, including the ability for
fans to engage with Superstars during the show. In addition, fans
will have the opportunity to select match-ups, match stipulations
and more, on Facebook.
“As we continue to expand our strategic partnership with
Facebook, this new series, Mixed Match Challenge, jointly reflects
our innovative approach to content distribution and fan
engagement,” said Michelle Wilson, WWE Chief Revenue &
Marketing Officer. “This show will deliver the action and
excitement our passionate fan base is accustomed to while offering
new production elements and social experiences that only Facebook
can provide.”
“As a leader in entertainment innovation, WWE is an ideal
partner to demonstrate how the live sports viewing experience can
be reimagined on Facebook Watch,” said Dan Reed, Facebook Head of
Global Sports Partnerships. “Mixed Match Challenge is a new
competition produced specifically to take advantage of the reach,
interaction and ongoing engagement enabled by our platform. Fans
will be able to directly influence and interact with the in-ring
action, follow the rivalries and storylines in between events, and
connect with one another as the drama unfolds. We're excited for
the WWE community to come together on our platform to watch some of
the biggest Raw and SmackDown Live Superstars, and engage with WWE
like never before.”
“Mixed Match Challenge demonstrates WWE’s flexibility in
creating and producing compelling content across platforms in a
media landscape that is evolving each day,” said Jayar Donlan, WWE
Executive Vice President, Digital & Social Content. “The social
interaction leading up to and during each show will connect WWE
Superstars with our massive fan base on Facebook in more ways than
ever before.”
Mixed Match Challenge
Participants
Mixed Match Challenge is a Raw vs. SmackDown Live tournament,
where male and female Superstars team up to determine which
combination of strength, skill, athleticism and experience reigns
supreme.
Fans will have the opportunity to vote on Facebook for the final
competitor from the Raw roster, as well as which tag team member of
The New Day will be added to the SmackDown Live roster. Teams will
be announced beginning Thursday, January 4.
Monday Night
Raw
SmackDown
Live
Alexa Bliss™
Becky Lynch® Alicia Fox® Bobby Roode™
Asuka™ Carmella™ Bayley™
Charlotte Flair® Braun Strowman® Jimmy Uso™
Enzo Amore™ Lana® Finn Bálor®
Naomi® Goldust® Natalya® Nia Jax™
Rusev® Sasha Banks® Sami
Zayn® The Miz® Shinsuke Nakamura®
Final Fan
Vote Final Fan Vote
(A member of The New Day)
The unique storylines for Mixed Match Challenge will continue
between episodes across WWE’s Facebook Pages with short-form videos
and social content. WWE will also promote the series across its
extensive digital and social footprint, including a new Facebook
Watch show Page dedicated to Mixed Match Challenge. A promotional
trailer for the show can be watched here.
WWE is a powerhouse on social media with more than 825 million
followers globally. WWE has nearly 500 million likes across all
Facebook Pages and WWE’s main Facebook Page has more than 38
million likes. WWE Superstar John Cena® is the #1 most-followed
active U.S. athlete on Facebook with more than 45 million
likes.
Facebook Watch is a new platform for shows on Facebook where
brands can build and engage with a community of fans. Facebook
Watch is available on desktop, mobile and connected TV apps. Fans
can follow Mixed Match Challenge to add episodes to their personal
Watchlists.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 650 million homes worldwide in 20
languages. WWE Network, the first-ever 24/7 over-the-top premium
network that includes all live pay-per-views, scheduled programming
and a massive video-on-demand library, is currently available in
more than 180 countries. The company is headquartered in Stamford,
Conn., with offices in New York, Los Angeles, London, Mexico City,
Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming,
talent names, images, likenesses, slogans, wrestling moves,
trademarks, logos and copyrights are the exclusive property of WWE
and its subsidiaries. All other trademarks, logos and copyrights
are the property of their respective owners.
Forward-Looking Statements: This
press release contains forward-looking statements pursuant to the
safe harbor provisions of the Securities Litigation Reform Act of
1995, which are subject to various risks and uncertainties. These
risks and uncertainties include, without limitation, risks relating
to: WWE Network; major distribution agreements; our need to
continue to develop creative and entertaining programs and events;
a decline in the popularity of our brand of sports entertainment;
the continued importance of key performers and the services of
Vincent K. McMahon; possible adverse changes in the regulatory
atmosphere and related private sector initiatives; the highly
competitive, rapidly changing and increasingly fragmented nature of
the markets in which we operate and greater financial resources or
marketplace presence of many of our competitors; uncertainties
associated with international markets; our difficulty or inability
to promote and conduct our live events and/or other businesses if
we do not comply with applicable regulations; our dependence on our
intellectual property rights, our need to protect those rights, and
the risks of our infringement of others’ intellectual property
rights; the complexity of our rights agreements across distribution
mechanisms and geographical areas; potential substantial liability
in the event of accidents or injuries occurring during our
physically demanding events including, without limitation, claims
relating to CTE; large public events as well as travel to and from
such events; our feature film business; our expansion into new or
complementary businesses and/or strategic investments; our computer
systems and online operations; a possible decline in general
economic conditions and disruption in financial markets; our
accounts receivable; our revolving credit facility; litigation; our
potential failure to meet market expectations for our financial
performance, which could adversely affect our stock; Vincent K.
McMahon exercising control over our affairs, and his interests may
conflict with the holders of our Class A common stock; a
substantial number of shares which are eligible for sale by the
McMahons and the sale, or the perception of possible sales, of
those shares could lower our stock price; and the relatively small
public “float” of our Class A common stock. In addition, our
dividend is dependent on a number of factors, including, among
other things, our liquidity and cash flow, strategic plan
(including alternative uses of capital), our financial results and
condition, contractual and legal restrictions on the payment of
dividends (including under our revolving credit facility), general
economic and competitive conditions and such other factors as our
Board of Directors may consider relevant. Forward-looking
statements made by the Company speak only as of the date made, are
subject to change without any obligation on the part of the Company
to update or revise them, and undue reliance should not be placed
on these statements.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171213005646/en/
WWEMedia:Matthew
Altman, 203-352-1177Matthew.Altman@wwecorp.comorInvestors:Michael Weitz,
203-352-8642Michael.Weitz@wwecorp.com
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