PPG’s COMEX Brand Creates 30 Murals to Celebrate Disney•Pixar’s “Coco” Movie
November 21 2017 - 11:32AM
Business Wire
PPG’s COMEX® brand today unveiled 30 colorful murals in Mexico
City to celebrate the premiere of the Disney•Pixar film ”Coco” as
part of its México Bien Hecho program. The community engagement
initiative aims to protect and beautify every corner of the country
with artistic expressions and the colors of Comex paint.
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PPG’s COMEX brand creates 30 murals in
Mexico City to celebrate Disney•Pixar’s “Coco” movie. (Photo:
Business Wire)
More than 90 liters of paint were used to create imaginative
murals that cover more than 317 square meters. The murals are
displayed as circuits that allow residents to appreciate them on
foot or bicycle in the Naples, Condesa, Roma Norte, San Miguel
Chapultepec and Escandón colonies. PPG’s Comex brand created the
artwork over a two-month period in collaboration with 10 artists
from TUYI Collective, a group of national and international urban
artists.
“Coco,” which generated great anticipation from international
critics before its Nov. 22 premiere, breaks through the norms of
cinematography and accurately depicts the Mexican culture and the
Day of the Dead holiday.
“For PPG’s Comex brand, joining this extraordinary initiative
and collaborating with Disney Pixar has been of utmost importance,”
said Gilberto Alcaraz, PPG director, Comex México Bien Hecho
program. “It is a great opportunity to graphically show the values,
traditions and colors that identify and give life to our culture.
Through the artistic use of color, the Comex brand hopes to inspire
and improve the mood of each resident, bringing art to the walls,
ceilings, streets or any public space to reflect the cultural
richness, talent and creativity of Mexico.”
Added Jorge Barrón, director, TUYI Collective, "Through these
murals, we seek to bring a gift of color and positivity to several
colonies in Mexico City. The murals modeled after the film “Coco”
have already had an impact on the community, as we have received
encouraging comments from people passing through the streets
enjoying their progress.”
The art installations will be available until January 2018.
ABOUT THE MOVIE
Despite his family’s baffling generations-old ban on music,
Miguel (voice of newcomer Anthony Gonzalez) dreams of becoming an
accomplished musician like his idol, Ernesto de la Cruz (voice of
Benjamin Bratt). Desperate to prove his talent, Miguel finds
himself magically transported to the stunning and colorful Land of
the Dead following a mysterious chain of events. Along the way, he
meets charming trickster Hector (voice of Gael García Bernal), and
together, they set off on an extraordinary journey to unlock the
real story behind Miguel's family history. Directed by Lee Unkrich
(“Toy Story 3”), co-directed by Adrian Molina (story artist
“Monsters University”) and produced by Darla K. Anderson (“Toy
Story 3”), Disney•Pixar’s “Coco” opens in U.S. theaters on Nov. 22,
2017.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the
paints, coatings and materials that our customers have trusted for
more than 130 years. Through dedication and creativity, we solve
our customers’ biggest challenges, collaborating closely to find
the right path forward. With headquarters in Pittsburgh, we operate
and innovate in more than 70 countries and reported net sales of
$14.3 billion in 2016. We serve customers in construction, consumer
products, industrial and transportation markets and aftermarkets.
To learn more, visit www.ppg.com.
We protect and beautify the world is a trademark and the PPG
Logo is a registered trademark of PPG Industries Ohio, Inc.Comex is
a registered trademark of Consorcio Comex S. A. de C. V.
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PPG Media Contact:Mark Silvey, 412-434-3046Corporate
Communicationssilvey@ppg.comorGreta Edgar, 412-434-2445Corporate
Communicationsedgar@ppg.comwww.ppg.com
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