AmericasMart Atlanta Delivers Premier Mobile Experience & Faster Sales Transactions for Buyers & Sellers With Aruba Mobile Fi...
November 16 2017 - 8:00AM
Business Wire
Country’s Largest Wholesale Market Center
Deploys Secure Gigabit Wi-Fi and Delivers Critical Navigation
Features to its Mobile App for Exhibitors and Attendees in 7.1
Million Square Foot Facility
Aruba, a Hewlett Packard Enterprise company (NYSE: HPE), today
announced that AmericasMart® Atlanta, the largest wholesale market
center of its kind in the United States, is delivering a unique
mobile experience for its global customers with Aruba’s Mobile
First Platform. Its new network infrastructure enables AmericasMart
to provide high-performance Wi-Fi across its 7.1 million square
foot facility to enable faster, more secure sales transactions, and
improved user engagement with its mobile app featuring turn-by-turn
navigation.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171116005024/en/
AmericasMart has enhanced their mobile
app with critical blue-dot navigation and other capabilities using
Aruba's Meridian location services platform and Aruba beacons.
(Photo: Business Wire)
AmericasMart’s three interconnected buildings contain more than
1,500 permanent showrooms as well as exhibition halls, collectively
housing 4.2 million square feet of product. Manufacturers,
importers and designers of consumer gift, home furnishings and
apparel products, curated from around the world and representing
more than 9,000 different brands, exhibit at AmericasMart and its
16 annual tradeshows. AmericasMart generates an annual Atlanta
economic impact of more than $561 million, as documented in
independently conducted primary research, and brings more than
560,000 visitors to the city each year.
AmericasMart has designed its facilities to offer customers the
advantage of transacting business with ease and efficiency in a
single, fully contained environment and needed its network
infrastructure to provide comparable benefits. Prior to its Aruba
deployment, AmericasMart’s Wi-Fi network infrastructure was
challenged to support its connectivity requirements and the large
number of business transactions taking place during conventions and
shows. Although AmericasMart has an existing mobile app with maps,
the functionality lacked turn-by-turn navigation of the sprawling
facility.
“As a leading global trading exchange and the premier U.S.
destination for product sourcing across the home, gift and apparel
spectrum, we want to ensure that our exhibitors and attendees have
a superior on-site experience,” said Kimberly Rometo, Vice
President of Digital and Information Systems for AmericasMart.
“That demands the consistent enabling of fast, reliable and secure
connectivity and a great mobile experience across our venue.”
After a thorough evaluation of its needs, AmericasMart chose
Aruba for its network renovation. Working with partner, Driven
Technologies of Norcross, Georgia, AmericasMart deployed Aruba 300
Series 802.11ac Wave 2 access points and Aruba Mobility
Controllers. They also installed AirWave network management to
enable full network visibility via a “single pane of glass”, and
ClearPass for seamless, secure internal network access.
AmericasMart is also using the Meridian location services
platform and Aruba Beacons which combine with the Aruba access
points’ built-in Bluetooth Low Energy (BLE) beacons to enable
accurate blue-dot navigation and turn-by-turn directions within the
organization’s existing mobile app. The Meridian platform’s SDKs
allow for easy integration of these capabilities and can
accommodate additional features such as proximity notifications and
asset tracking in the future, should AmericasMart decide to expand
its app functionality further.
With the Aruba location services solution in place, the enhanced
AmericasMart app will save attendees and exhibitors time by
providing the most direct and efficient routes through the market
center to find what they need. For exhibitors, the new network
enables more secure and reliable sales transactions and access to
their networks, while attendees can quickly and easily connect to
the network with a single SSID.
Said Rometo, “With our new Aruba network, we can finally provide
the mobile business experience that we’ve envisioned.”
“AmericasMart is one of our largest location services
installation to date,” said Ozer Dondurmacioglu, General Manager
for Aruba’s Meridian Location Services Group. “We’re excited to see
the kinds of productivity benefits AmericasMart can realize with
their deployment and the new mobile experience their exhibitors and
attendees will now be able to access with AmericasMart’s location
services-enabled app.”
About Aruba, a Hewlett Packard Enterprise company
Aruba, a Hewlett Packard Enterprise company, is a leading
provider of next-generation networking solutions for enterprises of
all sizes worldwide. The company delivers IT solutions that empower
organizations to serve the latest generation of mobile-savvy users
who rely on cloud-based business apps for every aspect of their
work and personal lives.
To learn more, visit Aruba at http://www.arubanetworks.com.
For real-time news updates follow Aruba
on Twitter and Facebook, and for the latest
technical discussions on mobility and Aruba products visit Airheads
Social at http://community.arubanetworks.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171116005024/en/
Aruba, a Hewlett Packard Enterprise companyPavel Radda,
+1-408-419-0294pavel.radda@hpe.comorAruba, a Hewlett Packard
Enterprise companyLori Hultin,
+1-818-879-4651lori.hultin@hpe.com
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