Funai Electric Joins Roku TV Licensing Program
November 13 2017 - 9:00AM
Business Wire
Philips brand licensee expected to ship Roku TV
models this year
Roku, Inc. (Nasdaq: ROKU) today announced that Funai Electric
has joined the Roku TV™ licensing program. Funai Electric will
leverage the Roku TV platform to build and deliver smart TVs under
the Philips brand that run the Roku® OS. Philips Roku TV models are
expected to be available in the U.S. this year.
“We are excited to work with Roku to deliver an exceptional
streaming service on our Philips branded TVs,” said Peter Swinkels,
GM, Product Planning at Funai Electric. “The Philips brand is a
well-known and trusted brand in the U.S. that delivers
best-in-class performance TVs. By using the Roku operating system
to power Philips branded TVs, our customers will enjoy a
simple-to-use interface that offers excellent streaming
entertainment and discovery features for smart TVs today. We look
forward to delivering new Philips Roku TVs later this year.”
“Philips is a great brand that is widely recognized by
consumers,” said Chas Smith, general manager of Roku OEM.
“Combined with Roku’s operating system, we can deliver a smart TV
that offers value, simplicity, and entertainment.”
Building Cost Effective Smart TVs That Consumers Love
The Roku TV licensing program offers partners an easy,
efficient, and cost-effective way to build smart TVs that consumers
love to use. Roku provides a low-cost hardware reference design so
TV brands can offer a best-in-class smart TV solution at
competitive price points. The Roku operating system provides
consumers with access to an ever-growing library of content as well
as regular, automatic updates so they can be sure they have the
latest and greatest features.
About Funai Electric
Funai Electric Co., LTD is the exclusive licensee for Philips
consumer televisions and home video products in North America.
Funai Electric Co., Ltd., established in 1961, is headquartered in
Osaka, Japan and is listed in the Tokyo Securities Exchange First
Section (6839). In addition to the consumer electronic product
brands sold by Funai Corporation and the products sold by other
Funai sales and marketing companies in Asia, Europe, and South
America, Funai Electric Company, Ltd. is a major original equipment
manufacturer (OEM) supplier for appliance, consumer electronics,
computer, and computer peripheral companies at a global level.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and Roku
TV models are available around the world through direct retail
sales and licensing arrangements with TV OEMs and service
operators. The company was founded by Anthony Wood, inventor of the
DVR. Roku is headquartered in Los Gatos, Calif. U.S.A.
Roku and Streaming Stick are registered trademarks of Roku, Inc.
in the U.S. and in other countries.
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version on businesswire.com: http://www.businesswire.com/news/home/20171113005472/en/
RokuSeana Norvellsnorvell@roku.comorfor Funai CorpTerry
Sheaterry@brand-definiton.com
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