SINGAPORE, Nov. 11, 2017 /PRNewswire/ -- Shoppers
across Southeast Asia scooped up
great deals and spent their hearts away in the region's biggest
shopping spree on 11.11, in which eCommerce leader Lazada continues
to break records for its Online Revolution mega-sale.
The shopping rush started at the stroke of midnight, when
shoppers started grabbing the great deals and promotions. The
number of items sold within the first 60 seconds this year more
than tripled from last year. Nearly 8 in 10 people shopped with
their mobile devices, reflecting the growing mobile penetration
rate in the region.
Among the most popular items were the Xiaomi Mi A1 mobile phone,
L'Oréal skincare products, Huggies diapers, Dumex milk formula and
the digital players. Also sought after by shoppers were items from
the Taobao Collection, which were specially selected from the
world's largest online marketplace owned by Alibaba. They included
watches, men's and women's apparel and kitchenware.
Shop and be entertained with Lazada
In a Lazada first, a star-studded gala show was held in
Bangkok to count down to the
sale's midnight start in Thailand.
The first-of-its-kind interactive TV show, which was aired on
Thailand's most watched Channel 3
and live-streamed on Lazada TV, featured Thailand's popular celebrities singing and
taking part in interactive games. The 90-minute extravaganza drew
more than 150,000 new Lazada app users.
Lazada's group chief marketing officer Charles Debonneuil said
the inaugural TV programme underscores the synergy and sharing of
ideas between Lazada and its parent company Alibaba, which throws
an international standard live entertainment show to kick off its
11.11 Singles' Day sales. "Shopping doesn't have to be boring. By
mixing entertainment with shopping we wanted to create a more
engaging and enriching experience for the young generation of
shoppers we cater to throughout Southeast
Asia. We have been overwhelmed by the amazing feedback
received from our customers."
In its 6th year, the Online Revolution shopping event
themed "Shop the Universe", is the biggest yet, thanks to the
overwhelming media and consumer interest in Lazada. This is
exemplified by the dominant position that Lazada has as the
most-mentioned brand across all media region-wide1.
It's Not Too Late!
Shoppers can continue to score massive savings as the Online
Revolution shopping day continues till 11:59
pm on Saturday 11 November. To satisfy this hunger for deals
and promotions, Lazada has lined up 26 million deals that offer
discounts of up to 90 per cent. Lazada is also rewarding shoppers
for shopping online. It has partnered leading brands such as
Citibank, HSBC, Expedia and Petronas, to give shoppers the chance
to win items like free trips, discount vouchers and enjoy rebates
in addition to the amazing deals on its sites.
Consumers can choose from Lazada's 3,000 official stores by some
of the best known local and international brands and 250 million
local and international products, an astronomical seven-fold growth
from last year (2016). Only some 1,000 physical malls put together
can carry a product range this big.
About Lazada Online Revolution
Online Revolution is
the biggest shopping event in Southeast
Asia. It was started on 12 December
2012 (12.12) to introduce consumers to the convenience and
value of shopping online, sparking a 'shopping frenzy' that has
grown it into a highly-anticipated annual event. Every year, more
and more consumers from capital cities to remote villages shop from
a wide range of deals from international and local brands
previously not available to them. Last year, shoppers ordered two
million items in just the first day of the event. This year, the
highlights of Online Revolution will be on 11.11 (11 November) and
12.12 (12 December). Themed 'Shop the Universe', shoppers in six
countries can look forward to millions of products from around the
world – from branded cosmetics, apparel and fashion accessories, to
TVs and other nifty electronics, household essentials and even pet
food – at 'out-of-this-world' prices.
About Lazada Group
Launched in 2012, Lazada is the
number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the
Philippines, Singapore,
Thailand and Vietnam. As the pioneer of the eCommerce
ecosystem in Southeast Asia,
Lazada helps more than 135,000 local and international sellers as
well as 3,000 brands serving the 560 million consumers in the
region through its marketplace platform, supported by a wide range
of tailored marketing, data, and service solutions. With over 250
million SKUs available, Lazada offers the widest range of products
in categories ranging from consumer electronics to household goods,
toys, fashion, sports equipment and groceries. Focused on
delivering an excellent customer experience, it offers multiple
payment methods including cash-on-delivery, comprehensive customer
care and hassle-free returns through its own first and last mile
delivery arm supported by more than 100 logistics partners. Lazada
Group is majority owned by Alibaba Group Holding Limited (NYSE:
BABA).
1 According statistics by media intelligence firm
Meltwater, Lazada garnered more than 65 per cent in the share of
voice.
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