Manchester United Agrees Memorandum of Understanding for Football Development in Saudi Arabia
October 19 2017 - 12:45PM
Business Wire
- Strategic partnership will see the
club help Saudi Arabia’s General Sports Authority to create a
sustainable and thriving football sector
Manchester United and the General Sports Authority of Saudi
Arabia have today agreed a Memorandum of Understanding, which will
see the 20-time English League champions help the GSA develop its
football industry, as part of its 2030 Vision.
The new strategic partnership will involve United lending its
business and sporting expertise to clubs, sporting authorities and
individuals in Saudi Arabia.
The partnership forms part of Saudi Vision 2030; the plan to
diversify the Saudi economy and to develop its public sectors,
announced last year by Crown Prince Mohammad bin Salman.
Group managing Director, Richard Arnold, said:
“The club has a long standing relationship with Saudi Arabia and
has over 5 million passionate fans in the region. Our partnership
with Saudi Telecom is the longest running of all our commercial
partners. Having the chance to help shape the football industry in
the Kingdom is a great honour and it is something where we believe
we can make a big difference.
“I hope that this strategic alliance will benefit generations of
Saudi footballers, supporters and young professionals looking to
work in football well beyond Saudi Vision 2030.”
Turki Al-Shikh Chairman of the GSA said:
“This relationship is part of an exciting programme we are
undertaking to transform sport in Saudi Arabia.
“Manchester United has a phenomenal reputation for delivery in
these areas. We believe their knowledge and experience will be
invaluable in making this project successful.”
Ends
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 139-year heritage we have
won 66 trophies, enabling us to develop the world’s leading sports
brand and a global community of 659 million followers. Our large,
passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources,
including sponsorship, merchandising, product licensing, new media
& mobile, broadcasting and match day.
About the General Sports Authority of Saudi Arabia
The General Sport Authority (GSA) is a government body that is
responsible for the development of sports activities in the Kingdom
of Saudi Arabia. It was established in 1974 and its major tasks are
to organise and develop the sports sector and to encourage and
increase the base of sport participation in the kingdom.
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