ThingWorx® Studio Brings Highly Immersive Augmented Reality Interactions to the Industrial Enterprise
October 02 2017 - 12:32PM
Business Wire
ThingWorx Studio, powered by Vuforia,
introduces advancements for attaching digital content to everyday
objects and surfaces as well as support for Apple’s ARKit and
Google’s ARCore
PTC (NASDAQ: PTC) today announced its ThingWorx® Studio
Augmented Reality (AR) technology will be updated with Vuforia® 7
software, bringing with it major advancements in the ability to
attach digital content to everyday objects and surfaces, as well as
support for Apple’s ARKit and Google’s ARCore.
This press release features multimedia. View
the full release here:
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ThingWorx® Studio Brings Highly Immersive
Augmented Reality Interactions to the Industrial Enterprise (Photo:
Business Wire)
ThingWorx Studio is a rapid AR authoring environment that
enables industrial stakeholders to quickly create and share
scalable augmented reality experiences without writing any code.
The easy reuse of existing 3D geometries and animated sequences
with ThingWorx Studio enables users to reduce the cost and
complexity of content creation for compelling AR experiences. Model
Targets, available in the upcoming Vuforia 7 release and supported
by ThingWorx Studio, will enable the recognition and tracking of
objects based on shape from pre-existing 3D models, and will not
require a marker. This high-fidelity object recognition provides
more accurate positioning so 3D content can be aligned with greater
precision for use cases where step-by-step instructions and product
data are overlaid onto the physical product.
With support for Vuforia 7, ThingWorx Studio will make use of
Vuforia Ground Plane, a new capability for placing content on the
ground, floor or tabletop. Because Ground Plane leverages ARKit and
ARCore through a technology known as Vuforia Fusion, ThingWorx
Studio will enable users to create robust and reliable AR
experiences across a broader range of industrial environments.
Ground Plane will be an exceptional solution for industrial use
cases that do not require a physical product such as a virtual
design review or a visualization tool for sales and marketing.
ThingWorx Studio enables industrial enterprise users to quickly
create scalable AR experiences that improve time to revenue, reduce
costs and complexity and provide enterprise scalability.
PTC is offering industrial enterprises a preview of Model
Targets and ARKit support within ThingWorx Studio and ThingWorx
View as a first step toward broader device and OS coverage.
Experiences authored in ThingWorx Studio are accessed via ThingWorx
View, a single, enterprise-wide viewer application that delivers
rich, 3D user experiences for smart phones, tablets and wearable
devices. Available now, content creators can leverage the camera
processors and motion sensors in devices running iOS11 to create
highly- immersive, spatial AR interactions more quickly and easily.
ThingWorx View is free to download and available for Windows, iOS
and Android devices.
“PTC is committed to fueling the proliferation of augmented
reality applications into the mainstream, and our support for
frameworks such as ARKit and ARCore demonstrates this commitment,”
said Jim Heppelmann, president and CEO, PTC. “With an ecosystem of
hundreds of thousands of AR developers, we believe PTC is
well-positioned to be a catalyst for the development of content
needed to leverage ARKit and ARCore, especially for the industrial
market.”
In addition to the new Model Targets and Ground Plane
functionality to be incorporated, ThingWorx Studio and ThingWorx
View will soon incorporate remote presence capabilities that
provide greater efficiency for a variety of mission-critical
industrial use cases. The result is an innovative communication
experience enabled by the Vuforia Chalk™ application. It allows
people in different locations to share a live view of the same
environment, and draw simple annotations, which appear anchored to
objects and surfaces in the environment, as if drawn on the objects
and surfaces themselves. These capabilities will be available with
ThingWorx View later this year.
Additional Resources
- ThingWorx Studio Free Trial
Program
- ThingWorx Studio
About PTC (NASDAQ: PTC)PTC has the most robust Internet
of Things technology in the world. In 1986 we revolutionized
digital 3D design, and in 1998 were first to market with
Internet-based PLM. Now our leading IoT and AR platform and
field-proven solutions bring together the physical and digital
worlds to reinvent the way you create, operate, and service
products. With PTC, global manufacturers and an ecosystem of
partners and developers can capitalize on the promise of the IoT
today and drive the future of innovation.
PTC.com @PTC Blogs
The timing of any product release, including any features or
functionality, is subject to change at PTC’s discretion.
PTC, ThingWorx, Vuforia, Chalk, and the PTC logo are trademarks
or registered trademarks of PTC Inc. or its subsidiaries in the
United States and other countries.
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version on businesswire.com: http://www.businesswire.com/news/home/20171002006159/en/
PTCJack McAvoy, 781-370-6143Corporate
Communicationsjmcavoy@ptc.comorFleishmanHillardSara Steindorf,
314-982-1725sara.steindorf@fleishman.com
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