AMC Theatres® Achieves Milestone as AMC Stubs Loyalty Program Crosses above 10 Million Member Households
September 20 2017 - 6:45AM
Business Wire
AMC Stubs membership is quadruple the levels of
just a year ago
AMC celebrates 10 million member households by
awarding 10 million AMC Stubs points to a lucky moviegoer, and
other special offers in the first 10 days of the 10th month of
2017
AMC Theatres® (NYSE:AMC) today announced a historic milestone
for its U.S. loyalty program, AMC Stubs, which just signed up its
10 millionth member household, growing from 2.5 million to more
than 10 million member households, the result of a successful
program re-design and re-launch 14 months ago.
In July of 2016, AMC Theatres® announced a national relaunch of
its loyalty program, AMC Stubs, to increase the appeal of its paid,
premiere tier and to add a new free tier. Membership in AMC Stubs
has grown by a factor of four, quadrupling the membership levels of
last year.
To celebrate this occasion, AMC will award one AMC Stubs member
10 million rewards points in a raffle drawing. That’s enough AMC
Stubs points for the winner and a guest to see a free movie every
week at AMC for almost 10 years, or enough to order 10 free
popcorns a month for the next 10 years. AMC Stubs members receive
one entry into the raffle for every movie ticket they purchase at
AMC from Oct. 1 to Oct. 10. The winner will be announced on AMC
social media channels.
To further the festivity surrounding 10 million household
members, AMC will announce additional giveaways and special deals
for AMC Stubs members, via AMC social media channels each and every
day over 10 days, Oct. 1 – Oct. 10.
Look on the amctheatres.com website starting Oct. 1 for full
details.
“Ten million member households for AMC Stubs is an important
achievement, especially given the valuable consumer database we
have built with powerful information about moviegoers. This is
true, especially given the short amount of time it took us to get
there," said Adam Aron, CEO and President of AMC.
Aron continued, "However, with the short amount of time it took
us to get to 10 million, we are far from satisfied and have our
sights set on continuing to grow the program over the months and
years ahead to unprecedented heights for the movie exhibition
industry.”
Aron added, "We look forward to celebrating this remarkable
milestone with our guests – including the awarding of millions of
AMC Stubs points to our loyal moviegoing customers."
In addition to the considerable growth in AMC Stubs membership
growth, in multiple one-week periods during the summer and fall of
2017 AMC Stubs ticket penetration reached more than 30 percent,
meaning that more than 30 percent of all tickets sold at AMC were
purchased by AMC Stubs members. Before this summer, never before in
Company history has the 30 percent threshold has been reached over
a week-long period.
For information about AMC Stubs and to sign up, guests can
inquire at their local AMC theatre or at
amctheatres.com/amcstubs.
About AMC Entertainment Holdings, Inc.
AMC (NYSE: AMC) is the largest movie exhibition company in the
U.S., in Europe and throughout the world with approximately 1,000
theatres and 11,000 screens across the globe. AMC has propelled
innovation in the exhibition industry by: deploying more plush
power-recliner seats; delivering enhanced food and beverage
choices; generating greater guest engagement through its loyalty
program, web site and smart phone apps; offering premium large
format experiences and playing a wide variety of content including
the latest Hollywood releases and independent programming. AMC
operates among the most productive theatres in the United States’
top markets, having the #1 or #2 market share positions in 22 of
the 25 largest metropolitan areas of the United States, including
the top three markets (NY, LA, Chicago). Through its Odeon
subsidiary AMC operates in 14 European countries and is the # 1
theatre chain in Estonia, Finland, Italy, Latvia, Lithuania, Spain,
Sweden and UK & Ireland. For more information, go to
www.amctheatres.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170920005462/en/
AMC Entertainment Holdings, Inc.Ryan Noonan, (913)
213-2183rnoonan@amctheatres.com
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