Current Report Filing (8-k)

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D. C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of

the Securities Exchange Act of 1934

Date of Report: September 1, 2017

(Date of earliest event reported)

FORD MOTOR COMPANY

(Exact name of registrant as specified in its charter)

Delaware

(State or other jurisdiction of incorporation)



1-3950	38-0549190
(Commission File Number)	(IRS Employer Identification No.)

One American Road, Dearborn, Michigan	48126
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code 313-322-3000

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act

(17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act

(17 CFR 240.13e-4(c))

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company o

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

Item 8.01. Other Events.

Our news release dated September 1, 2017 concerning U.S. retail and fleet sales in August 2017 is filed as Exhibit 99 to this Report and incorporated by reference herein.

Item 9.01. Financial Statements and Exhibits.

EXHIBITS*



Designation	Description	Method of Filing

Exhibit 99	News release dated September 1, 2017	Filed with this Report
	concerning August 2017 U.S. sales

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.



		FORD MOTOR COMPANY
		(Registrant)

Date: September 1, 2017	By:	/s/ Corey M. MacGillivray
		Corey M. MacGillivray
		Assistant Secretary



*		Any reference in the attached exhibit(s) to our corporate website(s) and/or other social media sites or platforms, and the contents thereof, is provided for convenience only; such websites or platforms and the contents thereof are not incorporated by reference into this Report nor deemed filed with the Securities and Exchange Commission.

EXHIBIT INDEX



Designation	Description

Exhibit 99	News release dated September 1, 2017 concerning
	August 2017 U.S. sales

? Ford Motor Company’s U.S. sales totaled 209,897 vehicles for August, a decline of 2.1 percent ? Fleet down 0.2 percent on sales of 45,830 vehicles ? August retail sales totaled 164,067 vehicles – down 2.7 percent compared to a year ago ? Ford F-Series sales totaled 77,007 trucks for August, a 15.0 percent gain. Demand remains strong for high trim-level Super Duty trucks, with Lariat, King Ranch and Platinum accounting for 53 percent of retail sales last month. This, together with demand for Raptor, translates into a $3,400 gain in F-Series average transaction pricing versus 2016 – now $45,600 per vehicle ? August marked the start of sales for the new 2018 Ford F-150. Initial sales are strong for high series trucks ? Ford Explorer and Expedition were up a combined 6.3 percent, at retail. Explorer retail sales were up 6.1 percent while Expedition saw a gain of 7.6 percent; in both cases, an overall decline is the result of fleet order timing. Approximately 35 percent of Explorer retail sales were comprised of high series Limited, Sport and Platinum models in August ? Lincoln Navigator retail sales increased 4.4 percent in August; overall Navigator sales declined due to fleet order timing of the vehicle About Ford Motor Company Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com. *Average transaction pricing based on J.D. Power and Associates PIN data A U G U S T 2 0 17 S A L E S August 2017 Sales “We continue to see customers choosing high trim-level F-Series trucks for Super Duty and with new 2018 F- 150 orders. We are seeing high demand overall for our F-Series lineup this year, outpacing full-size truck segment growth 2 to 1 with a 15 percent increase for August.” Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service Ford F-Series Pickup Truck Sales Rise 15.0 Percent in August; Overall Ford Results Down 2.1 Percent Total Vehicle Retail Fleet Truck SUV Car U.S. Sales 209,897 164,067 45,830 96,619 65,626 47,652 Versus August 2016 -2.1% -2.7% -0.2% 9.3% -11.3% -8.6% H I G H L I G H T S K E Y V E H I C L E S Customers continue to favor high series Super Duty pickups. Last month, average transaction pricing for Super Duty moved above $55,000 per truck – a $5,500 increase. This is $7,000 more than the average transaction pricing of the luxury segment, at $48,000. Ford F-Series Super Duty 2018 Ford F-150 2018 Ford Explorer 2018 Lincoln Navigator Explorer retail sales rose 6.1 percent last month. We’re seeing continued growth, particularly in the larger east coast markets, with Boston sales increasing 10 percent, Philadelphia up 21 percent and a gain of 18 percent in the country’s largest SUV market – the New York area. Our all-new Lincoln Navigator arrives in dealerships later this year. Current orders are showing strong demand for our highest series Navigator, with more than 75 percent comprised of Black Label and Reserve – the two highest trim levels in the Lincoln lineup. For news releases, related materials and high-resolution photos and video, visit www.media.ford.com. www.twitter.com/Ford Our new 2018 F-150 just went on sale. Order banks are showing 54 percent of customers requesting Lariat, King Ranch, Platinum and Limited series trucks, with 88 percent in SuperCrew and almost 60 percent equipped with our 3.5-liter EcoBoost® V6.

A U G U S T 2 0 17 I N V E N T O R Y / F L E E T R E S U LT S August 2017 Sales C O N TA C T Erich Merkle 313.806.4562 emerkle2@ford.com Fleet Segment Percent of Total Sales YOY Change Percent of Total Sales YOY Change Rental 2.1% (2.3) points 12.2% (0.7) points Commercial 12.8% 1.7 points 12.0% (0.6) points Government 6.9% 1.0 points 6.3% (0.2) points Total Fleet 21.8% 0.4 points 30.6% (1.5) points Gross Stock (incl. in-transit) Units at Month-End Days' Supply Units at Month-End Days' Supply Units at Month-End Days' Supply Cars 150,309 85 151,945 79 153,204 76 SUVs 183,080 75 174,801 61 179,729 63 Trucks 297,412 83 290,078 90 307,034 90 Total 630,801 81 616,824 77 639,967 78 Dealer Stock (on ground) Units at Month-End Days' Supply Units at Month-End Days' Supply Units at Month-End Days' Supply Cars 125,340 71 126,429 65 122,938 61 SUVs 149,048 61 147,876 52 148,164 52 Trucks 244,166 68 257,025 79 264,016 78 Total 518,554 67 531,330 66 535,118 65 August 2017 July 2017 August 2016 ?????????????????? AUGUST 2017 August 2017 August CYTD August 2017 July 2017 August 2016

This regulatory filing also includes additional resources:
august2017salesfinalfilingve.pdf

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