- New Lincoln Experience Center is part
of the brand’s increased focus on effortless client ownership and
services that include national Pickup and Delivery and pilot
programs such as At-Home Test Drive and Lincoln Chauffeur
- Center strengthens The Lincoln Motor
Company’s connection to the Dallas-Fort Worth metroplex; in 2016,
Lincoln became the official luxury vehicle of the Dallas
Cowboys
- Lincoln momentum continues – in the
first half of the year, Lincoln sales were up 6 percent overall
against a 2 percent gain in industrywide luxury sales – marking
Lincoln’s strongest start to the year since 2008
The spacious new Lincoln Experience Center now open near Dallas
– Lincoln’s second such facility – is the latest example of the
brand’s ever-increasing outreach to provide personalized client
services and effortless ownership.
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The Lincoln Experience Center at The Star
near Dallas offers a luxurious space for potential clients to learn
about the brand. Lincoln's all-new 2018 Navigator is on display.
(Photo: Business Wire)
The Lincoln Experience Center at the site of The Star in Frisco
– corporate world headquarters and practice facility for the Dallas
Cowboys and a new upscale development – offers those new to The
Lincoln Motor Company the opportunity to learn about the brand in a
comfortable, luxurious environment. It also serves to strengthen
the company’s connection to the Dallas-Fort Worth area. In 2016,
Lincoln became the official luxury vehicle of the Dallas Cowboys.
Texas is one of the fastest growing luxury markets in the nation,
second only to California, according to industry statistics.
The new Lincoln Experience Center adds to the brand’s physical
presence in luxury markets – the first one opened in July 2016 at
Fashion Island in Newport Beach, California. In just over a year,
more than 82,000 guests have visited and nearly 85 percent indicate
they are more likely to purchase a Lincoln vehicle as a result.
Nearly 90 percent say the center has positively changed their view
of Lincoln.
These centers are part of what the brand refers to as The
Lincoln Way, a suite of enhanced client experiences designed to set
Lincoln apart.
“We’re continuing to personalize the experiences of our
clients,” said Kumar Galhotra, president, The Lincoln Motor
Company. “Our exceptional vehicles are now matched with world-class
service.”
Lincoln sales numbers continue to grow – in the first half of
the year, Lincoln sales are up 6 percent overall against a 2
percent gain in industrywide luxury sales, marking Lincoln’s
strongest start to the year since 2008.
Growth is apparent in both Lincoln cars and SUVs, which bodes
well for the all-new 2018 Navigator coming to dealer showrooms this
fall. At retail, Lincoln car sales in the first half of the year
are up 21 percent, while SUVs posted their best half in 16 years,
with gains coming from both Lincoln MKC and Lincoln MKX.
Focusing on effortless ownership
“Our clients tell us that the ultimate luxury today is time,”
said Galhotra. “So the experiences and solutions we’re creating
focus on respecting that extremely scarce resource.”
The Lincoln Way builds off the company’s success in China, where
the idea originated. Lincoln is the best-selling luxury brand there
with 32,558 vehicles sold in 2016, a near threefold increase over
2015.
In 2016, Lincoln launched nationwide Pickup and Delivery; the
brand is now the only luxury automaker to provide this valet
service as standard across all 2017 nameplates. Pickup and Delivery
is on track to complete more than 50,000 rides by the end of
2017.
National Pickup and Delivery has been so successful, it has
spawned several pilots, including:
- At-Home Test Drive, piloting in Houston
and Dallas. Prospective clients can schedule a test drive online,
have the vehicle brought to their home, and experience effortless
luxury
- Chauffeur Service, piloting in San
Diego and Miami, provides clients with a carefully screened driver
when needed – allowing them to enjoy being a passenger from the
safety and comfort of their own vehicle. The chauffeur can assist
with other errands while clients attend to their engagements
The Lincoln Way supports the success of Lincoln Black Label –
the ultimate expression of Lincoln style and substance – offering
outstanding levels of personalized, effortless solutions delivered
with a human touch. Developed for those who appreciate the ultimate
luxury experience, Lincoln Black Label combines designer themes and
personal service, including exclusive membership privileges.
Lincoln Black Label provides personalized shopping with
dedicated personnel in the showroom, online, or remotely in
locations convenient for customers. Owners enjoy privileges ranging
from extended premium service and maintenance coverage to anytime
car washes, annual detailing, and a Culinary Collection membership
that provides access to a curated list of restaurants from coast to
coast.
Experience Lincoln at a relaxed pace
The Lincoln Experience Center at The Star in Dallas offers a
plush, luxurious space for potential clients to learn about the
brand at their own pace – where they already shop and dine. Guests
can relax in the connectivity lounge, discover the design
inspiration behind Lincoln cars and SUVs, and customize their
perfect vehicle. The latest products, including the all-new 2018
Navigator, are on display.
Should visitors be interested in a test drive, a host at the
Lincoln Experience Center will arrange a personalized test drive
experience at their convenience. If guests are interested in
purchasing a Lincoln, the host will make a personal introduction to
the dealer most convenient for them.
The center hosts a variety of social gatherings geared toward
the interests of the community. The multiuse space at The Star also
includes the Omni Dallas Hotel, where The Lincoln Motor Company is
the official luxury vehicle.
“Lincoln looks forward to providing clients in the Dallas-Fort
Worth area the personalized experiences and services they expect
and deserve,” said Galhotra. “We’re excited about showing them all
Lincoln has to offer.”
More information on The Lincoln Way and Lincoln Experience
Centers is available at www.lincolnexperiencecenter.com and
http://www.lincoln.com/lincolnway/.
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. For more information
about The Lincoln Motor Company, please visit media.lincoln.com or
www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.
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The Lincoln Motor CompanyVanessa
Bohlscheid313.322.4667vbohlsch@lincoln.comorSaid
Deep313.594.0942sdeep@lincoln.com
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