Amazon Partner Baristas adds Fox News, CNN, ESPN, Food Network, Cosmopolitan Magazine and Sports Illustrated Advertising
June 20 2017 - 9:16AM
InvestorsHub NewsWire
Amazon Partner Baristas adds Fox News, CNN, ESPN, Food Network,
Cosmopolitan Magazine and Sports Illustrated to White Coffee
Advertising Resulting from Record Sales
SEATTLE, WA-(NewMediaWire - Jun 20, 2017) - Baristas Coffee
Company (OTC PINK: BCCI) announced that it has added Fox News,
CNN, ESPN, Food Network, Cosmopolitan Magazine, and Sports
Illustrated to its current ongoing campaign advertising Baristas
White Coffee single serve cups compatible with the Keurig 2.0
brewing system.
Baristas recently kicked off a national multi-faceted
advertising campaign which combines digital display advertising
driving traffic directly to Amazon with a broad reaching
terrestrial (over the air) radio campaign on over 120 stations
nationally utilizing the top radio platform in the country.
Baristas added Spotify the world's most listened to streaming music
to its campaign currently underway. This campaign is the initial
expansion of advertising and focuses exclusively on the unique
white coffee Keurig cups. A media plan has been developed extending
out over the next 6 months focusing on the expanding Baristas White
Coffee product line as well as other Baristas products soon to be
announced.
Barry Henthorn CEO stated: "Our marketing is working not only
driving sales and revenue but in gathering information regarding
our customers. We have learned in the initial stages of the sales
increases over the last 30 days that our target audience is much
broader than we expected. Although the 18 to 34 sector that is
choosing White Coffee as a more natural high caffeine alternative
to energy drinks and chemically laden energy shots continues to be
our core audience, we are seeing significant traction in the 35/54
audience who are embracing White Coffee as a refreshing, lower
acidic alternative to their traditional coffee choices. The
acceleration and expansion of our current 6-month advertising
program to include the core consumer portals of the 35/54 audience
will capitalize on this broader audience."
Baristas partnered with Amazon, the most valuable retailer in
the United States, to offer the only White Coffee single serve cups
compatible with the Keurig® K-Cup® Brewing System 2.0 available
on www.amazon.com at: https://www.amazon.com/Baristas-White-Coffee-Single-Arabica/dp/B018VYS7YW/ref=sr_1_1_a_it?ie=UTF8&qid=1496872256&sr=8-1&keywords=baristas+white+coffee through
"Amazon Prime."
White Coffee is a rarity and is developed using a slow and low
heat roast that preserves a much higher caffeine level than a
traditional roast. Because the beans have been under-roasted, white
coffee has a lighter taste than traditional coffee and is described
as both neutral and nutty.
About Baristas Coffee Company:
www.baristas.tv Baristas is a national
Coffee Company that is recognized throughout the US. It currently
produces and sells coffee related products under the Baristas
brand. The Baristas White Coffee single serve cups compatible with
the Keurig 2.0 brewing system is the bestselling product in its
category. Baristas also markets other coffee related products.
Baristas gained mainstream exposure when it was the subject of
"Grounded in Seattle" the reality show special feature which aired
on WE tv. Baristas has recently refocused its business to focus on
its wholesale and direct to consumer coffee based products such as
single serve coffee pods compatible with Keurig 2.0 brewing system.
Baristas special "Espresso Blend" and its revolutionary "White
Coffee" have become strong sellers, with the lightly roasted 3X the
caffeine, "White Coffee" becoming the number one white coffee
Keurig compatible cup in the nation.
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