SAN MATEO, Calif. and
SHORT HILLS, N.J., April 4, 2017 /PRNewswire/ -- Lattice
Engines, a leading provider of revenue acceleration solutions,
today announced the newest release of its Predictive Insights
Platform. This enhanced platform is driven by a partnership with
Dun & Bradstreet which uniquely enables Lattice to access
information from the world's largest commercial database containing
265 million business records. By analyzing 16K+ attributes of
entities of all sizes around the world, combined with web activity,
intent data, and more, the Lattice platform curates the most
predictive information for a customer, informing specific
segmentation and targeted campaigns that help marketing and sales
teams run more efficient programs.
"To drive revenue growth, it is imperative that marketing and
sales teams be properly equipped to have highly personalized
engagements with their prospects and customers," said Chitrang Shah, VP of Product, Lattice Engines.
"Our new platform capabilities support the need of CMOs to
spearhead revenue growth, by giving their teams data-driven
insights about their high-value prospects, and the ability to take
automated action on that information."
The new release of Lattice's Predictive Insights Platform drives
three principal benefits:
- Increased breadth and depth of data
- Data from Dun & Bradstreet integrated within the solution
for customer use
- Fuzzy Matching, powered by a patent-pending Decision Graph
technology, enables companies to better match incoming lead and
account data with the proper buying centers, thus creating more
accurate scoring
- Newly-curated data elements, including vendor presence
attributes, enable teams to easily identify whether companies are
running solutions and platforms from a particular vendor
- Enhanced operationalization of Artificial Intelligence (AI)
- Company Profile: a configurable Salesforce widget that
instantly shows sales reps key attributes about leads, contacts and
accounts
- Auto-Ratings: drives easier decision making by automatically
bucketing numerical lead and account scores into "High" "Medium"
"Low" or A, B, C, D ratings
- Improved targeting
- Data Cloud Explorer: enables teams to search for available data
to improve targeting strategies by: (a) data attribute (e.g. search
for "how many companies use Marketo?") and (b) company name,
location, etc. (e.g. "tell me everything you know about Intel,
Inc.")
- "Modeling Auto-tuner:" Lattice now suggests what kind of data
to include and exclude in predictive models to drive better
targeting
"At LiveRamp data and analytics are the foundation for our
demand generation programs," said Ben
Coffee, Sr. Demand Generation Manager at LiveRamp, a Lattice
and Dun & Bradstreet customer. "We sell to a lot of different
audiences, and our success hinges on acquiring insights about our
varied prospects, and using that data to segment them into very
targeted demand gen campaigns."
"It is a challenging time for marketers. Not only are they
expected to drive creative campaign development, but they are also
tasked with driving bottom line growth," said Michael Bird, EVP and GM of Global Alliances,
Partnerships and Audience Solutions, Dun & Bradstreet. "With
Dun & Bradstreet data fueling Lattice Predictive Insights,
modern marketing teams can access data-driven insights to identify
high-impact leads, and personalize outreach with curated content
that meets their customers' specific needs."
To learn more about how Lattice and Dun & Bradstreet are
powering the next generation of data-driven marketers, of
data-driven marketers, come visit the Lattice booth at these
upcoming events:
- Demandbase Marketing Innovation Summit, April 5-6, San
Francisco
- Marketo Marketing Nation Summit, April
23-26, San Francisco
- Oracle's Modern Marketing Experience, April 25-27, Las
Vegas
- SiriusDecisions 2017 Summit, May
16-19, Las Vegas
About Lattice
Lattice's robust suite of predictive
marketing and sales solutions are built upon the broadest set of
data, to provide a complete and precise view of the customer. Our
revenue accelerating solution helps customers increase the
efficiency of their sales and marketing teams by prioritizing
accounts and leads, identifying net new contacts, and increasing
customer lifetime value. With an unrivaled track record of success
and expertise, Lattice delivers the ultimate in customer value
through its experience, precise data and comprehensive solutions
for enterprises such as Hootsuite, PayPal, and SunTrust Bank.
Lattice is headquartered in San Mateo,
CA. To learn more, please
visit www.lattice-engines.com and follow
@Lattice_Engines.
About Dun & Bradstreet®
Dun &
Bradstreet (NYSE: DNB) grows the most valuable relationships in
business. By uncovering truth and meaning from data, we connect our
customers with the prospects, suppliers, clients and partners that
matter most, and have since 1841. Nearly ninety percent of the
Fortune 500, and companies of every size around the world, rely on
our data, insights and analytics. For more about Dun &
Bradstreet, visit DNB.com. Twitter: @DnBUS
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SOURCE Lattice Engines