Chairman provides update on XA business and outlook.
June 17 2021 - 9:00AM
InvestorsHub NewsWire
Chicago, IL
-- June 17, 2021 -- InvestorsHub NewsWire -- This is a business
update for CMG's wholly owned subsidiary, XA The Experiential
Agency.
Business at XA continues to
percolate. Not only are we hearing from clients, but they are coming with
immediate needs to be filled. In addition,
clients are beginning to plan for future activations in the late
summer into fall 2021.
XA has just completed a
4-week activation for Madewell
and is working on additional projects for later this summer and
early fall. XA also recently completed a
project for J. Crew, another XA client, with plans going forward
for two additional activations in the near future.
We're excited to
report,
Timberland, a client XA had just begun a relationship with before
the pandemic, is back in the house. XA is working with their
advertising agency and new CMO (the former CMO for Nike) on a new
project to be executed in the next 60 days. We are being told
Timberland will have at least two additional significant projects
for XA to launch before the end of the year.
Additionally,
management
at
XA has been
working diligently
on building a
relationship with Authentic Brands, owner of iconic
labels
including, but not limited
to,
Sports
Illustrated, Juicy Couture, Brooks Brothers and Lucky Brands. XA will launch
this new relationship by producing the introductory event for
Sport's Illustrated "Fashionable Fifty" edition, which celebrates
the personal style of 50 chosen athletes. This event is expected to
draw A-list celebrities and athletes from all over the country and
the world to NYC, where the event will be held.
Management looks forward to future business with this prolific user
of experiential services.
This update
covers projects that
have taken place and near-term
plans. Discussions with other
companies and clients
are also
in various
stages of development. Things are looking quite promising and we
will be back with an update when appropriate.
Contact:
www.cmgholdingsinc.com
(773)698-6047
glennbrlaken@gmail.com
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