FORT
LAUDERDALE, Fla., Oct. 13,
2024 /PRNewswire/ -- Uniform Advantage has rebranded
and introduced a fresh approach to medical apparel, inspired by
fashion trends like athleisure and streetwear. The company aims to
combine comfort, performance fabrics, and sustainability into
thoughtfully designed uniforms. Uniform Advantage also continues to
prioritize world-class service, sustainable practices, and
supporting the healthcare community.
"We're creating a global design platform that curates the latest
creativity, variety and value into an inspired experience."
Where medical wear once seemed immune to
new trends, we're leaning in, interpreting and making them
accessible.
That's David Hawker, Vice
President of Product Design and Development, on the evolution
of Uniform Advantage – now known simply as UA®.
"We've taken our cue from recent crossover trends in fashion,"
says Hawker. "Street wear has gone mainstream. Athletic clothing
morphed into athleisure. 'Brilliant Design for All' encompasses
people's overarching desire for both comfort and thoughtful design,
coupled with the 'cool factor' of performance fabrics, technical
features and sustainability. Where medical wear once seemed immune
to new trends, we're leaning in, interpreting and making them
accessible."
At the heart of this new ethos is intimate knowledge of the
demands of healthcare careers. Beyond a desire to look good, how
workers' uniforms feel and function is critical to delivering the
best possible care – often under demanding conditions.
"As a brand, we believe in empowering individuals to break free
from the constraints of the ordinary," says Mindy Torrey, Vice President and Creative
Director. "Our new position, 'Uniforms that don't conform,'
reflects our commitment to designing apparel that embraces
diversity, innovation, and self-expression. We're reimagining what
uniforms can be—bold, brilliant, and empowering for every
professional who wears them. This isn't just about clothing; it's
about redefining how people feel when they step into their day,
ready to lead and make a difference."
That can be tough if you're required to wear a specific color
that corresponds to your role, acknowledges Elise Sharp, Vice President of Merchandising.
How do you stand out when you and all your colleagues are wearing
Ceil Blue?
"We carry more than 200 tops and 300 bottoms in Ceil alone,"
says Sharp. "We pride ourselves on offering a broad selection of
necklines, sleeve details and pant styles. We're constantly
searching for new trends and adding innovative products to provide
our customers with the ultimate destination for creating
personalized looks. At the same time, we're gathering brands that
share our passion and bringing them to a community eager to
explore. Our selection grows every day – in Ceil and other classic
shades, plus fashion colors."
A constant amidst the change is UA's relentless pursuit of
world-class service and value.
"At UA, doing good is an intrinsic part of doing business," says
CEO Susan Masimore. "Whether it's
developing fabrics that use the most recycled fiber of any on the
market or supporting the individuals who make caring for others
their life's work, service with a human touch is part of our DNA.
That will never change."
About Uniform Advantage
Uniforms That Don't Conform. Uniform Advantage curates and
designs medical apparel that inspires confident performance and
personal expression, embodying our philosophy of Brilliant Design
for All. From a single South
Florida store in 1985 to 27 retail locations and an
e-commerce platform today, UA has become a trusted partner of
medical professionals and organizations worldwide. The company's
corporate office is based in Fort
Lauderdale, Florida with a distribution center near
Atlanta, Georgia. Learn more at
http://www.UniformAdvantage.com or by calling 800-283-8708.
Media Contact
Natalie Rivera, Uniform
Advantage, 9546262100, nrivera2@uniformadvantage.com,
https://www.uniformadvantage.com/
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SOURCE Uniform Advantage