Leading Beauty Franchise Teams Up with
Cruelty-Free Makeup and Skincare Brand as it Gears up for Next Era
of Growth with 125 Locations Open by Year-End
TORONTO, July
15, 2024 /PRNewswire/ -- In recognition of National Clean
Beauty Day (July 15), Blo Blow Dry Bar announces it has
partnered with Bare Minerals, a globally-recognized cruelty-free
makeup and skincare brand. Starting today, Blo Blow Dry Bar
locations across the U.S. and Canada will use the clean beauty brand in its
makeup services, and Bare Minerals will be Blo's exclusive retail
makeup brand. As it gears up to expand its brand footprint and
brand awareness, North America's
original blow dry bar and blow dry bar franchise continues to
secure partnerships with top-of-the-line hair and beauty
brands.
A unique component of the partnership, Bare Minerals has curated
three exclusive looks for Blo Blow Dry Bar that will be added
to the other five signature looks that guests or member can
purchase. These include:
- Professional & Polished: For those who want to look
their best for work or a lunch date, this is a clean, simple look
that can be accomplished in a matter of minutes. The eyes are
emphasized with mixed textures and a pop of liner, complexion is
medium coverage with a natural finish, and the lip color is
complementary to one's skin tone.
- Glowingly Natural: Sometimes natural really is the way
to go as it can be fitting for any occasion. This exclusive look
boasts simple eyes achieved with complementary tones, a fresh
complexion that glows with flushed, bronzed cheeks, and a sheer lip
color with a dewy finish.
- Make a Statement: It's nice to add some drama to your
look every once in a while, and this one is perfect for a date
night, concert, or special event. In this final exclusive look, the
eyes are emphasized with deeper and more colorful tones while the
complexion is naturally matte and cheeks are sculpted.
"This is an exciting time for our brand with the expected growth
that lies ahead, and Bare Minerals is the perfect partnership to
add as we continue to evolve our makeup services," said
Vanessa Yakobson, CEO of Blo Blow
Dry Bar. "We are industry innovators and leaders, and we
take that role very seriously which is why we are always looking
for additional ways we can roll out the pink carpet to each
franchisee and guest that walks in our doors."
In an industry where trends come and go, Blo Blow Dry Bar
continues to innovate and expand its offerings to continue to meet
the changing needs and interest of consumers. Proving to be a
forward-thinking brand, Blo Blow Dry Bar partners with a carefully
curated selection of premium brands who offer a variety of hair
products, accessories and makeup. Bare Minerals joins an impressive
roster of partners, including: Color Wow, Coola, Glam Seamless,
KITSCH, OLAPLEX, Patchology, Tweezerman, and UNITE.
Blo Blow Dry Bar creates a space where people of all ages,
ethnicities and orientations are welcomed, represented and made to
feel gorgeous while emphasizing the need for self-care and
wellness. The brand's hair menu includes their signature styles,
ranging from sleek and straight to lively and bouncy curls, with
customizable options such as braids, ponytails and updos for any
occasion. Blo also offers makeup services from expert artists
on-hand to help guests look and feel amazing for any occasion.
To learn more about Blo Blow Dry Bar, visit: blomedry.com. Stay
connected with the brand on Instagram, Facebook, and TikTok.
About Blo Blow Dry Bar
Blo Blow Dry Bar is
North America's original blow dry
bar and the world's largest blow dry bar franchise. The company
transformed beauty norms and reinvented the salon industry when it
launched the "no cuts, no color" concept: only blow outs. Since
opening its first location in Canada in 2007, Blo has grown to over 160
locations open and in various stages of development across the U.S.
and Canada and continues to expand
rapidly. The brand has also evolved over time, adding makeup
services, a membership program, and quality retail products to its
bars. With a mission to enhance the lives of those in the community
through the power of flawless blow outs and beauty services, Blo
Blow Dry Bar offers perfectly styled hair and exceptional customer
experiences seven days a week. For more information
visit www.blomedry.com.
Media Contact: Marisa
Beaumont, Fishman Public Relations, 847.945.1300,
mbeaumont@fishmanpr.com
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SOURCE Blo Blow Dry Bar