AUSTIN,
Texas, July 1, 2024 /PRNewswire/ -- After
rocketing to success across social media, boohoo
announced The boohoo Collective; an initiative
redefining social commerce by integrating 1000s of creators into
the shopping experience on boohoo.com. The initiative gives any
creator a personal page on boohoo.com where they curate their
favorite product and feature their shoppable TikTok & Instagram
content to showcase to their followers.
boohoo Senior Influencer & PR Manager, Stephanie Riddell said "We're excited to
partner with LoudCrowd to bring an exciting new shopping
experience to our customers, as well as elevating our influencer
strategy across our key markets. We truly believe in the
opportunity of this model, and believe that this social-led,
personalized approach is the future of fashion eCommerce."
Creators joining The boohoo Collective unlock instant
access to a storefront on boohoo.com; they can curate their
favorite boohoo looks to feature alongside their UGC. Creators then
share their page and discount code to earn commissions. Creators
will also be able to earn rewards, access campaign launches before
anyone else, and be in with a chance to attend exclusive influencer
trips and events.
The program will elevate members into best-in-class creators
through education, events, and analytics. Each creator will have a
dashboard that visualizes performance like commissions, traffic,
conversion rate and more.
boohoo says the program will accelerate the value of social
traffic to boohoo.com by connecting content from social with boohoo
products and creating a personalized customer journey. On top of
that, creators are excited to curate their own personal page on
boohoo.com, to showcase their passion for boohoo's trend-led
product.
LoudCrowd, the first platform enabling creators to sell natively
on a brand's eCommerce website, believes the initiative will
surpass all leading influencer programs at competing brands.
CEO of LoudCrowd Gary Garofalo said "boohoo represents the
standard in creator marketing, and this elevates their creators in
a way that you would expect from the brand. We anticipate the
initiative will define the playbook in social commerce for fashion
brands".
For more on The boohoo Collective, visit
https://www.boohoo.com/page/boohoocollective.html or contact
Steph.Riddell@boohoo.com. For more on LoudCrowd, visit
https://loudcrowd.com/blog/boohoo-creator-storefronts.
About boohoo:
Leading the fashion e-commerce market
and founded in Manchester in 2006, the group started life as
boohoo.com, an inclusive and innovative brand targeting young,
value-oriented customers. For over 15 years, boohoo pushes
boundaries to bring its customers up-to-date and inspirational
fashion, 24/7. boohoo has grown rapidly in the UK and
internationally, expanding its offering with range extensions into
beauty, curve and menswear, through boohooMAN. The boohoo group is
now a portfolio of 13 leading British fashion brands who provide
great clothing for everyone, everywhere.
About LoudCrowd:
LoudCrowd is the first social
commerce platform giving brands the ability to give all of their
influencers a co-branded landing page directly on a company's
eCommerce. LoudCrowd is pushing the boundaries of influencer
innovation for enterprises like Wayfair, Sony, and Steve Madden. LoudCrowd's mission is to help
brands build owned social commerce channels.
Media Contact: Al Nafea;
al@loudcrowd.com
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SOURCE boohoo