In the news release, DE-AGING TECHNOLOGY REUNITES RACHEL YANKEY
OBE WITH HER NINE-YEAR-OLD SELF TO SPARK A DEBATE ABOUT CONFIDENCE,
issued 21-May-2024 by Gatorade over
PR Newswire, we are advised by the company that the website link to
Gatorade's Confidence Coaches homepage should be updated. The
complete, corrected release follows:
DE-AGING TECHNOLOGY REUNITES RACHEL YANKEY OBE WITH HER
NINE-YEAR-OLD SELF TO SPARK A DEBATE ABOUT CONFIDENCE
GATORADE RESEARCH REVEALS 40% OF TEEN GIRLS LACK CONFIDENCE
IN SPORT*
LONDON, May 21, 2024 /PRNewswire/ -- Today, as the world
anticipates the UEFA Women's Champions League Final in Bilbao, Spain, Gatorade research* reveals 40%
of teen girls lack confidence in sport, a key driver to the
athletes of tomorrow dropping out of sports. As part of its
commitment to help 2.5 million teens worldwide access the
transformative power of sport by 2030, Gatorade confronts the issue
of confidence by unveiling an emotive film where former
England footballer, Rachel Yankey
OBE, talks confidence with a version of her younger self, created
using de-aging technology.
The film addresses issues that impact confidence such as gender
inequality in teen football, social media scrutiny on girls, and a
lack of female coaches. It captures Yankey meeting her 9-year-old
self, who she called Ray. As a child, Yankey cut off her
hair, and pretended to be a boy, so she could play football. Yankey
admits 'Ray' made her feel 'free', undeterred by challenges like
exclusion from boy's teams.
Yankey talks with her younger self, recalling her determination
to play football despite male players' objections. The story then
unfolds with interviews between Yankey and three young female
players from today, each revealing they are treated differently
because they play football and talking about the impact on their
confidence to stay and play football. Despite there being more
girls playing football today than ever before, they are still
facing the same issues Yankey did when she was eight years old, in
the 1980s.
Speaking about the Rachel Meets Ray film, created by Gatorade,
former England Lioness and Arsenal Women's player, Rachel Yankey
OBE says, "I want this film to send a message that there is still a
long way to go before we have complete equity across football for
women and men. Talking to my 9-year-old-self left me speechless and
brought home the pride I have in my younger self. Ray made me feel
free. She was undeterred by what anybody else thought of her, and I
think it was this resilience within myself that I hope I can pass
on to today's young footballers."
To make a positive change, Gatorade will bring global legends
Rachel Yankey OBE, Laia Aleixandri (current Manchester City and Spain International), and
Fernando Llorente (former Athletic
Bilbao and Spain International) to talk about how to keep
self-esteem and confidence high with the final girls' teams of
Gatorade 5v5 tournament at the UEFA's Women's Champion's League
finals this weekend in Bilbao.
Gatorade 5v5 is an annual global football tournament for
14–16-year-olds, which promotes equal opportunities for young
talent. Now in its seventh year, it continues to inspire and fuel
the next generation of athletes, building their confidence and
offering unique sporting opportunities. The tournament, unique in
structure, includes an all-female contest at the UEFA Women's
Champions League Final in Bilbao,
Spain.
Since its inception, Gatorade 5v5 tournament has provided over
126,000 young athletes worldwide with positive sporting
experiences. This year, 13 countries across Latin America, Asia, Middle
East, and Europe will
participate across all tournaments, with an estimated 26,000
teenagers - 11,000 more than in 2023.
Speaking about the Rachel Meets Ray film, VP of Marketing at
Gatorade, Bart LaCount said, "The
Rachel meets Ray film tackles the gender barriers that still exist
in football and impact the confidence of girls to play and stay in
football. No girl should grow out of her confidence. So, to inspire
and motivate teens we will be taking global legends of the game to
the 5v5 tournament final in Bilbao, whose role will be to fuel the
athletes of tomorrow with confidence."
Visit Gatorade's Confidence Coaches Hub at
https://www.gatorade.com/confidence-coaches to learn how to keep
confidence high and watch the Rachel Meets Ray film.
* In Q1 2024, Gatorade conducted cross-market research which
surveyed over 2,500 parents of teens aged 13-17 from Mexico, Colombia, China, Australia and The
Philippines. Research undertaken by Revolt London.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
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