NEW YORK, Feb. 8, 2022 /PRNewswire/ -- Relevent Sports
Group (RSG), the premier soccer events and media business in
North America and Asia, today is proud to announce it has been
awarded to market the media rights in the
United States for UEFA men's club competitions headlined by
its flagship UEFA Champions League for the 2024-27 cycle.
RSG will sell the media rights in the
United States for the UEFA Champions League, UEFA Europa
League, UEFA Europa Conference League, UEFA Super Cup and UEFA
Youth League.
RSG was awarded the rights by UEFA and the European Club
Association after a competitive bidding process in which the
additional global rights were retained by TEAM Marketing for the
next three-year cycle, the first in an expanded Champions League
that will include more matches.
"We are honored to represent the UEFA brand and European
football clubs in the largest media market in the world as part of
this landmark deal," said Danny
Sillman, Relevent CEO. "Relevent has expanded its influence
in the global football industry becoming a key player in media
rights ownership and representation, in addition to our proven
track record helping grow the LaLiga brand in North America and creating an international
platform for clubs producing record setting matches with the
International Champions Cup."
The news comes after RSG brokered two media rights deals for
LaLiga worth $2 billion, a
$1.4 billion deal in the U.S. and
Canada with ESPN, and a
$600 million deal in Mexico and Central
America with Televisa/SKY.
In 2018, Relevent signed a 15-year collaboration with LaLiga to
create LaLiga North America, a 50-50 joint venture which serves as
the league's exclusive representation in the U.S., Canada, Mexico and Central
America for all business and development activities
including TV/media rights and commercial agreements on behalf of
the league in those territories.
Originally founded in 2012 by RSE Ventures, Relevent Sports
Group has produced and marketed the International Champions Cup
(ICC) since 2013, while adding the Women's ICC and ICC Futures in
2018.
Soccer continues to grow in the lucrative United States market with media rights deals
escalating in price. The Premier League recently inked a six-year
deal with NBC to retain broadcast rights worth almost $2 billion.
ABOUT RELEVENT SPORTS GROUP
Relevent Sports Group (RSG) is the premier soccer events and
media business in North America
and Asia. RSG operates the
International Champions Cup, the summer's largest men's club
tournament featuring the world's best teams in iconic venues, the
WICC, and ICC Futures, a youth tournament for the top clubs in the
world. Regarded as one of the most influential privately-owned
soccer companies internationally, RSG is focused on expanding its
footprint, creating a year-round soccer platform including new
digital properties and the first-of-its-kind joint venture with
LaLiga to promote soccer in North
America.
Media Contact:
Matthew Kontos
mkontos@rsgrp.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/relevent-sports-group-awarded-to-sell-uefa-champions-league-media-rights-in-us-301477812.html
SOURCE Relevent Sports Group