PURCHASE, N.Y., June 17, 2021 /PRNewswire/ -- MTN
DEW® GAME FUEL®, the brand developed by and designed
for gamers, announced the launch of a new flavor created in
partnership with video game streaming personality Jack "CouRage"
Dunlop. The brand's new collaboration with the popular streamer is
the launch of a limited-edition flavor that's perfect for summer:
MTN DEW® GAME FUEL® CouRageous Sherbet.
New MTN DEW® GAME FUEL® CouRageous Sherbet will be available for a
limited time only on GameFuel.com
Rainbow sherbet-flavored CouRageous Sherbet comes in both zero
sugar and mid-calorie beverages. It is the first time MTN DEW GAME
FUEL has partnered with a gaming personality to create a new
beverage, with CouRage not only helping develop the flavor, but
also lending a creative eye to the design of the limited-edition
cans.
"It's been a dream of mine to create something in partnership
with MTN DEW GAME FUEL, but even I didn't think I would have the
chance to create a new flavor," CouRage said. "CouRageous Sherbet
is everything I want in a summer drink. It's cool, it's exclusive,
and it has my name on it. It doesn't get any better than that."
As part of the launch, from June 17
through June 23, fans who pre-order regular or Zero Sugar
CouRageous Sherbet, and checkout using the code TAKEOVER, will
receive a limited-edition CouRage trading card. Rewards available
while supplies last and will be shipped up to six weeks after order
confirmation.
Beginning June 24, every case
purchased on GameFuel.com will register fans for a chance to win
one of 10 prize bundles featuring CouRage premiums, including hats,
hoodies, trading cards, plus Game Fuel mini-fridges, and
personalized video greetings sent directly from CouRage. U.S.
residents 18 and older are eligible, with no purchase necessary.
The promotion runs through November 26,
2021 and is subject to the Official Rules at
www.gamefuel.com.
With nearly 3.5 million subscribers on YouTube, Jack "CouRage"
Dunlop is one of the most popular video game streaming
personalities in the world today. He is a content creator and
part-owner of the premium lifestyle brand and gaming organization
100 Thieves. CouRage's collaboration with MTN DEW GAME FUEL
continues to expand the brand's partnerships in the gaming
community.
CouRageous Sherbet flavor will be available for a limited time
only, exclusively on GameFuel.com, the brand's one-stop e-shop. The
direct-to-gamer site is the primary marketplace for all GAME FUEL
products, and features Victory Pass Rewards, a rewards program
designed just for gamers. Visit the site at gamefuel.com. Plus,
check out MTN DEW GAME FUEL on Facebook and Instagram. To stay
up-to-date on the latest, join the conversation on Twitter at
@GameFuel.
About MTN DEW GAME FUEL
MTN DEW® GAME FUEL® is the first beverage in the PepsiCo
portfolio designed just for gamers. The beverage, developed in
partnership with professional and elite amateur gamers, includes
ingredients shown to improve accuracy and alertness. MTN DEW GAME
FUEL cans feature unique resealable technology and a tactile grip,
to keep the beverage fresh and hardware dry. The beverage, formerly
known as MTN DEW AMP GAME FUEL is available in five game-winning
flavors: Charged Cherry Blast, Charged Cherry Burst, Charged
Original DEW®, Charged Tropical Strike and Charged Orange Storm.
MTN DEW GAME FUEL also offers a Zero Sugar option in two flavors -
Charged Raspberry Lemonade and Charged Watermelon Shock. For more
information, follow on Twitter @gamefuel.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $70 billion in net revenue in
2020, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 23 brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information, visit
www.pepsico.com.
Contact:
Kelly Rada
krada@golin.com
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SOURCE PepsiCo