SANTA MONICA, Calif.,
April 21, 2021 /PRNewswire/ --
BoxUnion Holdings, the parent company to TITLE Boxing Club and
BoxUnion, announced today it has hired Josh
Cole as Chief Marketing and Digital Officer to further
champion the powerful omnichannel boxing fitness brands. Cole – a
well-respected marketing innovator – will focus on building brand
reach, understanding consumer behavior and strengthening local
marketing programs across the physical clubs, digital business and
franchisee development, as he has successfully done for 20+ years
in the experiential entertainment industry.
Cole enters the ring at an exciting time, as BoxUnion Holdings
recently acquired 163-unit franchisor TITLE Boxing Club and its
digital platform, TITLE Boxing Club On Demand. His primary
initiatives will be to enhance the in-person member experience,
rapidly build awareness of digital products and define both brands'
respective brand personalities, while also growing their synergies
with one another.
Adept at creating innovative marketing programs that tell
engaging stories and connect with consumers, Cole cemented key
partnerships and built digital marketing platforms that skyrocketed
brand recognition for Universal Studios Parks & Resorts and
international trampoline park franchise Sky Zone. As a member of
the first digital team for one of Universal Studios' largest
divisions, Cole built an e-commerce channel and initiated Universal
Studios Hollywood's social media, building followers from 0 to 3M+
as well as creating partnerships with prestigious brands such as
Travelocity & Expedia that yielded 7-figure annual sales.
At Sky Zone, Cole and his team increased the franchise
business's brand recognition through partnerships and events with
Disney Channel and Carnival Cruise Lines, as well as brand
integrations in big-screen movies and television programs,
extensive publicity and social media marketing. During his 6-year
tenure, the franchise grew from 81 to 210 global locations.
"In his previous roles, Josh has always made customer
satisfaction, franchisee service and brand cohesion his top
priorities," said BoxUnion Holdings' CEO Todd Wadler. "He also understands the importance
of balancing national brand recognition with local marketing
strategies for franchisees. Most importantly, he genuinely cares
about developing team members and is known for building
high-performing teams. His values are closely aligned with ours. He
brings just what BoxUnion/TITLE Boxing Club needs right now."
At Universal, Cole grew his marketing team and marketing
strategy, leading Universal Studios Hollywood's transition from
traditional, regionally-focused consumer marketing to digital
marketing on a global scale. Cole augmented this experience while
working on marketing strategies specifically designed for
franchisees in the Sky Zone network to target consumers in their
local markets.
"TITLE Boxing Club and BoxUnion are brands with compelling
product offerings in the booming fitness industry," Cole said. "I'm
focused on enhancing the digital footprint of the brand and the
experience of the members, as well as the growth of the marketing
team and franchisee satisfaction. Even more, I am personally a fan
of boxing as a workout and I respect and admire the business savvy
and passion of Todd and Felicia (Felicia
Alexander - Chief Revenue Officer and Co-Founder)."
In addition to his marketing positions, Cole is an inspirational
thought-leader. He's starting his second year as a mentor in
Adweek's executive mentorship program, which focuses on ensuring a
more inclusive future for the brand marketing industry through the
advancement of diverse executives, and is a frequent contributor to
marketing industry publications, podcast and events, including
leading a masterclass at Brandweek 2020 on performance
marketing.
"I can't wait to dive in and do what I love most – build a
diverse, creative and loyal team that generates results and has fun
in the process," he added.
About TITLE Boxing Club®
TITLE Boxing Club is a boutique fitness studio that
specializes in boxing and kickboxing fitness classes. Based in
Kansas City, the company has 163
clubs across the United States,
Mexico and the Dominican
Republic and another 130 in development worldwide. The
brand is currently ranked on Entrepreneur magazine's
prestigious Franchise 500 list and the Inc. 5000 list
of America's fastest-growing, privately-held companies. To learn
more, visit www.titleboxingclub.com.
About BoxUnion
BoxUnion is a fitness brand with three studio locations and a
digital subscription service. BoxUnion's workouts bring together
mind, body, music and boxing. Welcoming all experience levels,
ages, and backgrounds, their classes feature high-intensity cardio,
muscle sculpting strength training and TONS of punches. Their
captivating coaches guide you through a powerful mind and body
experience designed to bring out your inner fighter. Voted most fun
new workout by Self Magazine and Top 10 coolest workout taking over
LA right now by Well + Good, BoxUnion has been recognized by
everyone from People Magazine to Goop. In one of the most
competitive fitness cities in the world, BoxUnion has garnered a
sophisticated following. https://www.boxunion.com/
CONTACT: Anna Pool,
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SOURCE BoxUnion Holdings