PLANO, Texas, Jan. 21, 2020 /PRNewswire/ -- When a snack
as iconic as Doritos Cool Ranch gets the Super Bowl advertising
treatment for the first time ever, it only makes sense to enlist
the help of a few entertainment icons to take the spot to another
level of cool. Following years of Super Bowl ad success with music
superstars, Doritos, one of the flagship brands from PepsiCo's
Frito-Lay division, is bringing the country's favorite
country-meets-rap musical duo — Lil Nas X and Billy Ray Cyrus — together for another
head-turning collaboration alongside critically acclaimed movie
legend, Sam Elliott. The campaign
fits directly into Doritos' newly revamped mantra and tagline,
Another Level.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8672051-doritos-flamin-hot-limon-cool-ranch/
Fans were able to get a first glimpse of the commercial in a
teaser video Doritos dropped last week that brought them
straight to the scene of a country Western town named "The Cool
Ranch." Known from a wide array of work — including many Western
films — Sam Elliott recited the
lyrics to "Old Town Road," leaving fans guessing what comes next.
Today, Doritos is dropping a new teaser titled "Bassquake" on its
social channels that helps fans start to put the pieces
together. We see Lil Nas X riding his stallion into town on a
saddle customized to blast tunes from its speakers, so fans know
that something big is coming their way to celebrate the launch of
the new Doritos Cool Ranch — the same fan-favorite flavor packed
with even more cool seasoning. What will go down in the wild wild
west? Time will only tell.
"Fans have come to expect Doritos to show up big with our Super
Bowl advertising, and since we're making Doritos Cool Ranch even
cooler this year, we knew we had to enlist the help of a few of the
coolest and most popular voices of the past year," said
Rachel Ferdinando, SVP and Chief
Marketing Officer, Frito-Lay North
America. "Lil Nas X and Billy Ray
Cyrus are as iconic of a duo as it gets to help us introduce
the new power punch to one of our most beloved flavors — Cool
Ranch. Pair them with legendary actor Sam
Elliott and you get pure country ranch magic in a commercial
that's bound to get our fans amped on game day."
A Decorated Super Bowl History
Doritos has become a recognized staple of Super Bowl advertising
with some of the most memorable commercials over the past decade
and a half. More recently, the brand has tapped the world's biggest
names in music and entertainment to star in its TV spots, bringing
fans never-before-seen music collaborations that have helped
catapult Doritos to the top of most Super Bowl ad rankings — from
its #Spitfire lip-sync rap battle campaign in Super Bowl LII with
MTN DEW®, to last year's #NowItsHot campaign that saw iconic music
hits remixed with a Flamin' Hot twist. And of course, the Crash the
Super Bowl era saw countless consumer-created Doritos ads rank No.
1 on numerous polls.
Doritos Cool Ranch
The 2020 TVC will be the first time that the beloved Cool Ranch
flavor gets the spotlight in a Doritos Super Bowl ad. As one of the
most popular Doritos flavors for decades, Doritos Cool Ranch has
become a staple snack in chip fans' pantries around the world. Now,
Doritos is bringing fans into a new era of cool in 2020 by
launching a revamped Doritos Cool Ranch that's packed with even
more Cool Ranch flavor — it's the same great flavor everyone loves,
now with more "cool" seasoning.
High-res images and other press materials are available
here.
About Lil Nas X & Old Town Road
In the span of just one year, 20-year-old Lil Nas X has gone
from an aspiring artist crashing with siblings in Atlanta to one of the biggest stars in music
today. Born Montero Lamar Hill, Lil Nas X created his
genre-shattering song "Old Town Road" in December 2018, bringing to life a song that would
forever change the music industry and touch lives across the globe.
Fueled by a remix with Billy Ray
Cyrus and many viral moments in culture throughout the year,
the song rose to #1 on the Billboard Hot 100 in April 2019 and held the spot for 19 consecutive
weeks, becoming the longest-running song to stay top the chart in
its history. "Old Town Road" has been recognized with a CMA Award,
an American Music Award, a Teen Choice Award, 2 BET Hip-Hop Awards,
2 MTV Video Music Awards, the Smithsonian American Ingenuity Award
for Youth, and an Apple Music Award. The Diamond-certified track
has accumulated 3.1 Billion global streams and over 800 Million
video views to date, while also landing on various 'Best Songs of
the Year' lists from Billboard, PAPER, TIME, LA Times, Complex,
Vice and more.
In June 2019, he also released his
debut EP called 7. The eclectic collection featured 8 new tracks
that ranged from mainstream rap and pop styles to alternative rock.
The song "Rodeo" included a cameo from Cardi B, while second single
"Panini" went on to hit #1 at Rhythm radio and received a remix
from DaBaby. To cap his banner year, Lil Nas X was nominated for
six Grammy Awards including Best New Artist, Record of the Year and
Album of the Year, and is currently at work on his debut album via
Columbia Records.
About Doritos
Doritos believes there's boldness in everyone. We champion those
who are true to themselves, who live life fully engaged and take
bold action by stepping outside of their comfort zone and pushing
the limits. Doritos is one of the many brands that makes up
Frito-Lay North America, the
$16 billion convenient foods business
unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on Twitter at
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $64
billion in net revenue in 2018, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1
billion each in estimated annual retail sales. Guiding
PepsiCo is our vision to Be the Global Leader in Convenient Foods
and Beverages by Winning with Purpose. "Winning with Purpose"
reflects our ambition to win sustainably in the marketplace and
embed purpose into all aspects of the business. For more
information, visit www.pepsico.com.
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SOURCE Frito-Lay