1-800-FLOWERS.COM(R) Debuts Online Store on Its Facebook Page
July 29 2009 - 12:01AM
PR Newswire (US)
Leading Floral Retailer to Host First Store within a Facebook Page
CARLE PLACE, N.Y., July 29 /PRNewswire-FirstCall/ -- Giving
consumers a brand new way to shop, 1-800-FLOWERS.COM (FLWS), the
world's leading florist and gift shop has launched an e-commerce
store inside its Facebook Page, where customers can purchase their
floral favorites without ever leaving the site. With the debut of a
fully-functioning storefront, people can now browse and buy gifts
directly through the 1-800-FLOWERS.COM Facebook Page. "Facebook is
redefining the social web, a cultural and social phenomenon that
has changed the way we connect with one another," said Jim McCann,
CEO and Founder of 1-800-FLOWERS.COM. "In 1992, 1-800-FLOWERS was
one of the first businesses to embrace the Internet and in 1994 we
were the first merchant of any kind to transact on AOL. Fifteen
years later, we are extremely proud to again be the first -- this
time in launching a retail store inside Facebook, a bold step in
unlocking the tremendous marketing potential of social media."
Considered a pioneer in e-retailing and a multi-channel innovator,
1-800-FLOWERS.COM has partnered with Alvenda, Inc., a
commerce-enabled advertising network and application developer, to
bring its store to the more than 250 million users on Facebook. The
highly interactive Facebook Page enables 1-800-FLOWERS.COM
customers to easily access a broad selection of fresh floral gifts
simply by clicking on the "Shop!" tab. With Alvenda's technology,
1-800-FLOWERS.COM can offer fans and consumers a convenient way to
shop without leaving Facebook. "We believe the majority of future
online sales will happen 'offsite.' Alvenda enables customers to
shop with brands wherever they happen to be; whether they're on
YouTube, a favorite blogger Web site, or now Facebook," said Wade
Gerten, CEO, Alvenda. "With innovative brands like
1-800-FLOWERS.COM, Alvenda is moving commerce forward to unique
touch points." Future versions of the store will integrate more
robust social features, including birthday calendars and group gift
giving options. About 1-800-FLOWERS.COM, Inc. 1-800-FLOWERS.COM,
Inc. is the world's leading florist and gift shop. For more than 30
years, 1-800-FLOWERS.COM, Inc. has been providing customers with
fresh flowers and the finest selection of plants, gift baskets,
gourmet foods, confections, balloons and plush stuffed animals
perfect for every occasion. 1-800-FLOWERS.COM (1-800-356-9377 or
http://www.1800flowers.com/), is one of the top 50 online retailers
by Internet Retailer, as well as 2008 Laureate Honoree by the
Computerworld Honors Program and the recipient of ICMI's 2006
Global Call Center of the Year Award. 1-800-FLOWERS.COM offers the
best of both worlds: exquisite arrangements created by some of the
nation's top floral artists and hand-delivered the same day, and
spectacular flowers shipped overnight from its "Fresh From Our
Growers " collection. As always, 100% satisfaction and freshness
are guaranteed. Also, visit 1-800-Flowers en Espanol
(http://www.1800flowersenespanol.com/). The Company's BloomNet
international floral wire service provides
(http://www.mybloomnet.net/) a broad range of quality products and
value-added services designed to help professional florists grow
their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift
Shop" also includes gourmet gifts such as popcorn and specialty
treats from The Popcorn Factory (1-800-541-2676 or
http://www.thepopcornfactory.com/); cookies and baked gifts from
Cheryl&Co. (1-800-443-8124 or http://www.cherylandco.com/);
premium chocolates and confections from Fannie May confections
brands (http://www.fanniemay.com/ and http://www.harrylondon.com/);
gourmet foods from Greatfood.com (http://www.greatfood.com/); wine
gifts from Ambrosia (http://www.ambrosia.com/); gift baskets from
1-800-BASKETS.COM (http://www.1800baskets.com/) and DesignPac(SM)
(http://www.designpac.com/); Celebrations
(http://www.celebrations.com/), a new premier online destination
for fabulous party ideas and planning tips; as well as Home Decor
and Children's Gifts from Plow & Hearth (1-800-627-1712 or
http://www.plowandhearth.com/), Wind & Weather
(http://www.windandweather.com/), HearthSong
(http://www.hearthsong.com/) and Magic Cabin
(http://www.magiccabin.com/). Shares in 1-800-FLOWERS.COM, Inc. are
traded on the NASDAQ Global Select Market under ticker symbol FLWS.
Facebook is a registered trademark of Facebook, Inc. DATASOURCE:
1-800-FLOWERS.COM, Inc. CONTACT: Kristy Rivera, MWW Group for
1-800-FLOWERS.COM, +1-212-827-3754, Web Site:
http://www.1800flowers.com/
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