TAM Only Airline among Ten Most Valuable Brands in Brazil
December 07 2007 - 7:17AM
PR Newswire (US)
Survey conducted by Interbrand ranks company eighth SAO PAULO,
Brazil, Dec. 7 /PRNewswire-FirstCall/ -- TAM (Bovespa: TAMM4 and
NYSE: TAM) is the only airline among the Ten Most Valuable Brands
in Brazil, according to the fifth edition of a survey conducted by
Interbrand, one of the world's largest global branding
consultancies. Valued at R$ 881 million reais, TAM took eighth
place in the ranking, moving up two spots since 2005. (Logo:
http://www.newscom.com/cgi-bin/prnh/20060418/SPTU001LOGO )
According to Interbrand, the key criteria used in the survey were:
a majority of the company's capital is in the hands of Brazilians,
listed on an exchange or regularly publishes financial information
in the market, interacts with end consumers and reports positive
financial results, all of which conditions TAM met. "This survey
result is a reflection of our business strategy, which emphasizes
the perpetuation of the company, and, therefore, the need to
increase the value of the brand," states TAM President David
Barioni Neto. Interbrand, one of the world's largest branding
consultancies, is responsible for the annual ranking "The Best
Global Brands," in partnership with Business Week. The company
combines stringent strategic and practical analysis in its
consultancy services. Investor Relations: Phone: (55) (11)
5582-9715 Fax: (55) (11) 5582-8149 http://www.tam.com.br/ir Press
Agency Contact: Phone: (55) (11) 5582-8167 Fax: (55) (11) 5582-8155
About TAM: TAM (http://www.tam.com.br/) has been the leader in the
Brazilian domestic market for more than four years, and held a
46.6% domestic market share and 71.2% international market share at
the end of October 2007. TAM operates regular flights to 47
destinations throughout Brazil. It serves 81 different cities in
the domestic market through regional alliances. Additionally, it
maintains code-share agreements with international airline
companies that allow passengers to travel to a large number of
destinations throughout the world. TAM was the first Brazilian
airline company to launch a loyalty program. Currently, the program
has over 4.3 million subscribers and has awarded more than 4.7
million tickets.
http://www.newscom.com/cgi-bin/prnh/20060418/SPTU001LOGO
DATASOURCE: TAM CONTACT: Libano Miranda Barroso, TAM Investor
Relations, 7011-55-11-5582-9715, fax, +011-55-11-5582-8149, Web
site: http://www.tam.com.br/
Copyright