TAM Named One of Brazil's Most Memorable Brands
October 30 2008 - 8:10AM
PR Newswire (US)
Company Wins Folha Top of Mind 2008 Award in the Airline Category,
Which Returned this Year to the Datafolha Survey SAO PAULO, Brazil,
Oct. 30 /PRNewswire-FirstCall/ -- TAM (NYSE: TAM; BOVESPA: TAMM4)
was a winner in the Folha Top of Mind 2008 survey, an award
recognizing the most memorable brand names in Brazil. The company's
name was cited by 37% of those interviewed when asked what was the
first brand name of an airline that came to mind. The Airline
category returned this year to the survey conducted by Datafolha,
now in its 18th edition. (Logo:
http://www.newscom.com/cgi-bin/prnh/20080221/SPTH002LOGO ) The
award ceremony was held at HSBC Brasil, in Sao Paulo, with the
attendance of the presidents and directors of the largest companies
and advertising agencies in Brazil. "We are quite pleased and proud
of being the airline that is most remembered by Brazilians. It is
satisfying to receive this recognition in the year we launched our
branding campaign, which demonstrates our passion for flying and
serving," said Manoela Amaro, TAM's Director of Marketing. The
Folha Top of Mind award presents the brands that are most
remembered annually by Brazilian consumers consulted by the
Instituto Datafolha in 172 small, medium and large municipalities
throughout Brazil. The 2008 survey was conducted from August 12-15,
sounding more than 6,000 people divided into two samplings of men
and women 16 years of age or older. Awards were offered in a total
of 46 categories, including five special categories. Investor
Relations: Phone: (55) (11) 5582-9715 Fax: (55) (11) 5582-8149
http://www.tam.com.br/ir Press Agency Contact: Phone: (55) (11)
5582-8167 Fax: (55) (11) 5582-8155 MVL Comunicacao Phone: (55) (11)
3594-0302 / 0304 / 0305 About TAM: TAM (http://www.tam.com.br/) has
been the domestic market leader since July of 2003, and closed
September 2008 with a 52.8% market share. The company flies to 42
destinations in Brazil. Through business agreements signed with
regional companies, it reaches 79 different destinations in Brazil.
TAM's market share among Brazilian companies that operate
international flights stood at 82.1% in September. Operations
abroad include TAM flights to 17 destinations in the United States,
Europe and South America: New York and Miami (USA), Paris (France),
London (England), Milan (Italy), Frankfurt (Germany), Madrid
(Spain), Buenos Aires and Bariloche (Argentina), Cochabamba and
Santa Cruz de la Sierra (Bolivia), Santiago (Chile), Asuncion and
Ciudad del Este (Paraguay), Montevideo (Uruguay), Caracas
(Venezuela) and Lima (Peru). It has code-share agreements that make
possible the sharing of seats on flights with international
airlines, enabling passengers to travel to 64 other destinations in
the U.S., Europe and South America. A pioneer in Brazil's airline
industry with the launch of its Programa Fidelidade frequent flyer
program, TAM today has more than 5 million members and has redeemed
more than 5.9 million tickets for frequent flyer points.
http://www.newscom.com/cgi-bin/prnh/20080221/SPTH002LOGO
DATASOURCE: TAM CONTACT: Libano Miranda Barroso, TAM Investor
Relations, +011-55-11-5582-9715, fax, +011-55-11-5582-8149, Web
site: http://www.tam.com.br/
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