Sage Becomes Official Partner of Major League Baseball in Tech Brand’s First North American Sports Partnership
October 11 2022 - 12:30PM
Sage, the global leader in accounting, financial, HR and payroll
technology for small and mid-sized businesses is teaming up with
Major League Baseball (MLB) in a multi-year sponsorship deal – the
global tech company’s first North American sports partnership. As
part of the agreement:
- Sage will sponsor pitching decisions and manager interviews,
providing fans insights into their decisions during games.
- Sage will support MLB’s Diverse Business Partners (DBP)
Program, supporting minority-owned businesses across America.
- Sage Members and Partners across the US will also have access
to MLB tickets and experiences.
Sage and Major League Baseball today formally launched the new
three-year partnership at the tech company’s Transform conference
in Orlando, Florida. The event brings together more than 3000
customers, partners, and industry experts.
Sage will integrate with MLB broadcasts by sponsoring in-game
‘Pitching Decisions’ features on select televised and streamed
games. This new sponsored broadcast feature will bring fresh
insights and in-depth analysis around pitching to fans of all 30
Clubs during the regular season, Postseason and All-Star Week.
The Sage brand will appear across various media platforms
covering games league-wide, including on Apple TV+, MLB Network and
MLB.com, beginning with the 2023 regular season and including the
introduction of “Pitcher Power Rankings Presented by Sage.”
The ‘Pitcher Power Rankings Presented by Sage’ will appear
across MLB digital, social, and linear channels, enabling fans to
track pitcher performance across the season with rankings that
feature real-time leaderboard updates.
Sage will also support MLB’s Diverse Business Partners (DBP)
Program, helping to find new opportunities and support business
growth for minority-owned businesses across America. Major League
Baseball continues to be an industry leader of economic inclusivity
within professional sports through the DBP program. The program has
cultivated new and existing partnerships with underrepresented
businesses, including Black-owned, Latino/a-owned, Asian-owned,
women-owned, veteran-owned, LGBTQ-owned and other underrepresented
small businesses, to serve and supply MLB entities and MLB Clubs.
Since the formation of this program in 1998, MLB and its Clubs have
spent nearly $2 billion with minority-owned businesses.
Noah Garden, MLB Chief Revenue Officer, said: “On behalf of
Major League Baseball, I’m proud to welcome Sage to the Baseball
Family. Sage is an industry-leader that shares our passions for
data, innovation, and technology. These are key pillars for both
our organizations, and we look forward to helping Sage grow its
brand awareness in North America through a most creative integrated
marketing campaign on our leading network of media platforms.”
Cath Keers, Chief Marketing Officer at Sage, said, “Everyday at
Sage, we’re working hard to surface insights for our customers
through brilliant products and services, delivered with a human
touch. Just like business, MLB is all about tight competitive
margins and we are excited to partner on pitching decisions and
manager interview content that bring insights to fans, and to
create unforgettable experiences for Sage customers and
partners.”
Aziz Benmalek, President North America at Sage, added, “At the
heart of our company we are about knocking down barriers for small
to medium-sized businesses. In the United States, we are already
passionate supporters of several programs providing support and
guidance to business owners and entrepreneurs from minority
backgrounds. We are proud to partner with an organization that is
just as passionate about driving change through insights.”
The landmark league sponsorship is a first for Sage North
America, following the recent European sports partnership
announcement between Sage and The Hundred cricket competition in
England.
Press Contacts: Peter Olson for Sage –
uspr@sage.com David Hochman for MLB – +1 (212) 931-7652 //
David.Hochman@mlb.com
About Sage:Sage exists to knock down barriers
so everyone can thrive, starting with the millions of small- and
mid-sized businesses served by us, our partners and accountants.
Customers trust our finance, HR and payroll software to make work
and money flow. By digitising business processes and relationships
with customers, suppliers, employees, banks and governments, our
digital network connects SMBs, removing friction and delivering
insights. Knocking down barriers also means we use our time,
technology, and experience to tackle digital inequality, economic
inequality and the climate crisis. Learn more at
www.sage.com/en-us.
About Major League Baseball:Major League
Baseball (MLB) is the most historic professional sports league in
the United States and consists of 30 member clubs in the U.S. and
Canada, representing the highest level of professional baseball.
Led by Commissioner Robert D. Manfred, Jr., MLB remains committed
to making an impact in the communities of the U.S., Canada and
throughout the world, perpetuating the sport's larger role in
society and permeating every facet of baseball's business,
marketing, community relations and social responsibility
endeavours. MLB currently features record levels of competitive
balance, continues to expand its global reach through programming
and content to fans all over the world, and registered records in
games and minutes watched this season on MLB.TV. With the continued
success of MLB Network and MLB digital platforms, MLB continues to
find innovative ways for its fans to enjoy America's National
Pastime and a truly global game. For more information on Major
League Baseball, visit www.MLB.com.
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