Pelatro PLC Trading Update (7235C)
January 24 2018 - 2:00AM
UK Regulatory
TIDMPTRO
RNS Number : 7235C
Pelatro PLC
24 January 2018
24 January 2018
Pelatro Plc
("Pelatro" or the "Company")
Trading Update
Pelatro Plc (AIM: PTRO), the global precision marketing software
specialist, is pleased to provide a trading update for the year
ended 31 December 2017, following its admission to trading on the
AIM Market of the London Stock Exchange on 19 December 2017
("Admission").
2017 has been a successful year of growth for the Company. Based
on unaudited results, revenues for the year ended 31 December 2017
are expected to be greater than US$3 million (2016: US$1.2
million), driven by the addition of four new Telco customers in the
year.
The Company continues to focus on Regional Tier 1, 2 and 3 Telco
operators and is progressing discussions with several potential new
Telco customers, across four continents and looks forward to
updating the market as new customers adopt the Company's mViva
precision marketing platform.
The funds raised at Admission are being used, in part, to
develop the sales and marketing team to drive the rapid growth
targeted by Pelatro. In particular, the Company has appointed a
high calibre sales individual to specifically target certain parts
of Europe and Africa. Further appointments are expected in due
course.
Subash Menon, Managing Director of Pelatro, commented: "2017 was
a transformational year for the business with continued, rapid
growth, and the Company's Admission to AIM. The proceeds of the
placing are allowing us to accelerate the global reach of our
precision marketing software, mViva, and services; evidenced by our
growing pipeline of opportunities. We look forward to further
significant growth in the year ahead."
The information communicated in this announcement is inside
information for the purposes of Article 7 of Regulation
596/2014.
Enquiries:
Pelatro Plc C/O IFC
Subash Menon, Managing Director
Nic Hellyer, Finance Director
finnCap Limited (Nominated Adviser
and Broker)
Adrian Hargrave/ Giles Rolls/
Kate Bannatyne (Corporate Finance)
Stephen Norcross / Sultan Awan +44 (0)20 7220
(Corporate Broking) 0500
IFC Advisory Limited (Financial
PR & IR)
Tim Metcalfe / Graham Herring +44 (0)20 3934
/ Miles Nolan 6630
Notes to Editors
Pelatro provides precision marketing software for use by its
customers in B2C applications, with a current focus on providing
multi channel campaign management software to Telcos that provides
a contextualised, relevant and personalised solution for end
users.
Pelatro's precision marketing solution, mViva, uses Big Data
analytics to study growing end user data to reveal patterns,
trends, associations and key behavioural traits. mViva then applies
algorithms to analyse this data and to identify patterns for each
end user. Based on this analysis, relevant offers (which can
include additional services or customised campaigns) are made to
end users through a variety of channels like SMS, email and apps.
mViva allows customers to generate smaller relevant segments of end
users, which can be as small as one end user. By using mViva's
targeted approach, Pelatro's customers have experienced an increase
of up to 5 per cent. of annual incremental revenue per end user
through the upselling of products.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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