LONDON, Nov. 12, 2013 /PRNewswire/
-- Lo-Q plc (AIM:LOQ), the premier technology
solutions provider to the attractions and leisure industry, today
announced a new corporate identity – accesso.
Effective 12-November, the company will trade on the London Stock
Exchange AIM Market as Accesso Technology Group plc under the new
ticker symbol "ACSO," and will leverage the upcoming IAAPA Expo in
Orlando (Nov. 18-22), the industry's largest annual trade
show, to further communicate the rebrand to its core market.
(Logo:
http://photos.prnewswire.com/prnh/20111019/FL88873LOGO)
The name change reflects the company's expanded capabilities and
expertise gained when it acquired the privately-held ticketing
technology and eCommerce firm accesso LLC in late 2012.
"Rebranding under the accesso banner creates a unifying
brand for our products and defines our core business well – helping
theme parks and venues access technologies that optimize the guest
experience and grow revenue," noted Tom
Burnet, CEO. "The accesso name clearly
encapsulates what the Company aspires to be, and gives us greater
flexibility to enter new markets, make future acquisitions and
diversify our operations around the world."
The company will leverage the existing accesso brand
assets – logo, imagery, marketing – and is integrating its
innovative virtual queuing technology into its product line as
accesso LoQueue solutions, maintaining the
brand that's become synonymous with helping theme park visitors
avoid standing in lines. accesso's ticketing, mobile
and eCommerce technologies will continue to be marketed as
accesso Passport solutions.
The company's footprint has grown substantially in the past 15
months. Since adding ticketing and eCommerce capabilities in late
2012, the company has signed queuing or ticketing agreements with
major operators including Universal Orlando, Merlin Entertainments,
Vialand, Wet 'n' Wild Las Vegas and Phoenix, and The AutoClub Group, the
second-largest AAA Club in North
America.
accesso® Technology Group: about us
accesso (AIM: ACSO) is the premier technology solutions
provider to the global attractions and leisure industry. Our
patented and award-winning solutions drive increased revenue for
attraction operators by significantly improving the most important
part of an attraction visit: the guest experience. Our
solutions add value to operators at every point in the guest
journey:
- We drive attendance
The accesso
PassportSM ticketing suite is a comprehensive,
easy-to-use cloud solution that processes many millions of ticket
and season passes every year, enabling operators to maximise
up-sell and cross-sell with ease to drive greater revenue.
- We handle payments
Our payment gateway carries level
1 PCI security certification and 24/7 support. It provides
the tools, security and support operators need to drive sales and
has so far processed more than $5
billion in transactions.
- We take guests out of line
Since 2001 over nine
million guests have used a patented accesso
LoQueueSM solution to queue less, ride more, enjoy a
better experience and increase their in-attraction spend.
- We increase engagement
accesso enables
operators to engage more deeply and profitably with guests:
pre-sale, in-attraction or post-visit. Our mobile apps have
provided more than 2.75 million people with rich iOS and Android
content to better plan their visit, buy their ticket on-the-go and
unlock new experiences within an attraction.
Over 140 attractions worldwide currently employ accesso
technology – from theme parks, to water parks, cultural attractions
and sporting events. We are proud that our solutions are
trusted by the majority of the leading names in the leisure
industry, including Six Flags Entertainment, Cedar Fair
Entertainment Merlin Entertainments, International Speedway
Corporation, Palace Entertainment, Compagnie des Alpes, and
Herschend Family Entertainment.
For more information visit www.accesso.com
VICKI JOHNSON
(407) 340-9658
vickij@sachsmedia.com
SOURCE accesso