Immotion Group PLC Immotion accelerates roll-out with Al Hokair Group (4187H)
July 31 2019 - 9:31AM
UK Regulatory
TIDMIMMO
RNS Number : 4187H
Immotion Group PLC
31 July 2019
Immotion Group plc
("Immotion Group", "Immotion", the "Company")
Immotion accelerates roll-out with Al Hokair Group.
Immotion Group, the UK-based immersive 'Out of Home'
entertainment group, is pleased to announce it has today signed a
deal with Al Hokair Group for an additional 13 locations across the
UAE and Saudi Arabia.
The new sites will form part of a phased roll out plan to
include the installation of the Company's latest cinema pod
experience, 'Jurassic World VR Expedition', along with its four
person free-roaming Raw Data VR Arena, and the 'Thrill Coaster' VR
Cinema pods.
This phased roll-out, dependent on agreed levels of overall site
performance, will result in, if fully implemented, approximately a
further 90 headsets being installed across the region over the next
six months.
Al Hokair Group is one the leading players in the Entertainment
and Leisure industry in the UAE and Saudi Arabia. Started in 1975
the Group now boasts 91 Entertainment Centres and 35 hotels. This
new deal follows on from an initial trial in Abu Dhabi, along with
an installation in Jeddah which is due to open in a few weeks.
Rod Findley, Group Commercial Director said: "Extending our
relationship with Al Hokair Group to a further 13 locations clearly
demonstrates the power of both our content and the partnership
model we have adopted."
"Sparky's will be the first partner to trial our latest VR
Cinematic experience; 'Jurassic World VR Expedition'. This new
offering will sit alongside our coaster pods, and the Raw Data VR
Arena bringing a new level of immersive experience to both the UAE
and Saudi Arabia."
"We see this phased roll-out as being a stepping stone in what
we believe will become a significant relationship with Al hokair
Group. With over 90 Entertainment locations and plans to open more,
they are a key partner for Immotion is both this region, and the
evolving VR market."
Mishal Al Hokair, Executive Vice President and General Manager
of the Entertainment Sector said: "Currently, the VR market in
Saudi Arabia is in a nascent stage and we aim to make a massive
impact with this agreement with Immotion. The most important aspect
is the content within a game and they have an experienced team that
can develop and implement this."
"Today's generation is consuming more entertainment content than
ever before. This is estimated to be a multi-billion-dollar
industry and we want to ensure that we establish our footprint
slightly ahead of the industry,"
Enquiries:
For further information please visit www.immotion.co.uk, or
contact:
Immotion Group Martin Higginson Tel: +44 (0) 161 235 8505
WH Ireland Limited Adrian Hadden Tel: +44 (0) 207 220 1666
(Nomad and Joint Broker) Jessica Cave
Shard Capital Partners Damon Heath Tel: +44 (0) 20 7186 9900
LLP Erik Woolgar
(Joint Broker)
Alvarium Capital Partners Alex Davies Tel: +44 (0) 207 195 1433
(Joint Broker)
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END
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