Immotion Group PLC VR Installation at The O2 (5707D)
June 27 2019 - 2:01AM
UK Regulatory
TIDMIMMO
RNS Number : 5707D
Immotion Group PLC
27 June 2019
Immotion Group plc
("Immotion Group", "Immotion", the "Company")
VR Installation at The O2
Immotion Group, the UK-based immersive 'Out of Home'
entertainment group, is pleased to announce the installation of a
12-station VR entertainment zone at The O2, in Greenwich,
London.
The agreement with Waterfront Limited Partnership
("Waterfront"), the joint venture between owner of The O2, AEG
Europe, and Crosstree Retail Partners, will see the first
installation of the Company's new themed VR Arena, a four-person
free-roaming shooting experience, exclusively featuring the global
number one interactive VR game 'Raw Data'. In addition to the
Arena, the Company will install two VR cinema pods, the first
featuring a series of VR Roller Coasters, and the second being the
new 'Undersea Explorer' stand, a four-person motion Cinema where
users can experience swimming with Turtles, Humpback Whales and
Tiger Sharks in VR.
The O2 is the world's most popular music and entertainment
venue, receiving over 9 million visitors a year to the 20,000
capacity arena, and entertainment district of more than 29 bars and
restaurants, multiplex cinema, trampoline park and bowling alley.
It is also the home of outlet shopping in London following the
opening of ICON Outlet, a 210,000 sq ft premium urban outlet.
The installation, which is located beside the new Street Food
Quarter, will run for an initial six-month period allowing the
Company to test both the Summer and Christmas holiday periods with
profits generated being shared between Immotion and Waterfront.
Martin Higginson, Immotion Group CEO said: "I am thrilled to be
bringing our VR experiences into such an iconic location as The O2.
We are confident this initial trial through to early 2020 will
prove successful and we look forward to working with Waterfront on
a long-term basis.
Our focus on quality high footfall edutainment and leisure
locations doesn't get any better than The O2. Adding a range of VR
experiences to this landmark destination will, we hope, make the
visitor journey even more enjoyable.
We continue to provide our partners with new exciting
attractions that complement their offerings and generate valuable
ancillary revenue for them, whilst building recurring revenues for
Immotion. We believe this is a highly scalable model with global
potential."
Marion Dillon, Leasing Director for The O2 added: "Immotion's
new VR entertainment zone is a great addition to The O2, providing
visitors with a unique experience that complements the breadth of
offer already available. Initiatives such as this are vital as they
provide additional reasons to visit, or can help extend an existing
trip, both of which help deliver additional sales for our
retailers, cafés, bars and restaurants.
The Immotion VR entertainment zone is the latest in a series of
new arrivals at The O2(,) with ICON Outlet recently signing pop-up
fashion label sale company, Showcase.co, and Beer + Burger,
Thunderbird Fried Chicken, by CHLOE, and Hai Di Lao joining the
food and beverage offering."
Enquiries:
For further information please visit www.immotion.co.uk, or
contact:
Immotion Group Martin Higginson Tel: +44 (0) 161 235
8505
WH Ireland Limited Adrian Hadden Tel + 44 (0) 207 220
(Nomad and Joint Broker) Jessica Cave 1666
Shard Capital Partners Damon Heath Tel: +44 (0) 20 7186
LLP Erik Woolgar 9900
(Joint Broker)
Alvarium Capital Partners Alex Davies Tel: +44 (0) 207 195
1433
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END
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