Immotion Group PLC Releases Swimming with Humpback Whales Experience
March 28 2019 - 3:02AM
RNS Non-Regulatory
TIDMIMMO
Immotion Group PLC
28 March 2019
28 March 2019
Immotion Group plc
("Immotion Group", the "Company")
Immotion releases World first "Swimming with Humpback Whales" VR
experience
Immotion Group, the UK-based immersive virtual reality ("VR")
'Out of Home' entertainment business, is pleased to announce the
release of its new live-action VR experience, Swimming with
Humpbacks. This world-first experience provides a rare glimpse and
insight into one of the most mysterious creatures on the planet,
the giant Humpback whale. The breath-taking short film is
exclusively available on Immotion's VR Cinematic motion pods at the
Company's 11 ImmotionVR stores across the UK.
Building on Immotion's VR aquatic expertise, the experience is
the first instalment in Immotion's Blue Ocean Aquarium series. To
create it, the Company joined forces with Jeff Hester, a leading
free-diving cinematographer. He successfully filmed a pod of
humpback whales in live action VR in the Kingdom of Tonga on
migration from Antarctica during the mating season. Virtually every
move the whales made has been captured. Viewers can witness
incredible scenes including a female giving birth and bonding with
her calf, young whales playing, and a frenetic heat run. During the
heat run, males vie for the attention of the female whale and chase
her in an ocean sprint that can go on for hours.
As well as Immotion VR Cinematic motion pods, consumers will
soon be able to enjoy this fantastic experience in the comfort of
their home through SonyVR, as well as through mobile downloads on
IOS and Android.
Martin Higginson, CEO of Immotion Group, said: "At Immotion, we
are always looking to push the boundaries of VR. What we've managed
to capture is truly breath-taking. The film provides an incredible
insight into these elusive creatures. The experience makes full use
of the visual, sound and motion capabilities of our VR Cinematic
motion pods to deliver our customers something ground-breaking and
memorable. We are excited about future instalments of our Blue
Ocean Aquarium series, and demonstrating the power of VR to engage
and thrill audiences."
Ian Liddell, Immotion's Group Creative Director, said: "This
film is a first for VR. People can experience something they may
have only dreamed about until now. Thanks to this piece of
immersive filming, it's possible for them to get up close with
humpback whales.
"This is a truly remarkable achievement to get so near to such a
magnificent and endangered species. One of the great challenges was
that our cinematographer, Jeff Hester, couldn't scuba dive around
the whales as the bubbles it generated would have disturbed them.
He had to hold his breath for up to four minutes at a time while
keeping up with the whales. Each whale can weigh 40 tonnes and move
at speeds of 15mph. "At certain points, our camera is just three
inches away from the whales' pectoral fins. From seeing them show
dominance by rolling over and flapping their fins, a mother bonding
with her calf, to the young whales gaining their independence -
we've captured it all."
Click on or paste the following link into your web browser to
view the associated PDF which includes stills from the Swimming
with Humpbacks experience.
-- http://www.rns-pdf.londonstockexchange.com/rns/2541U_1-2019-3-27.pdf
Click on, or paste the link below to view the Swimming with
Humpbacks trailer.
-- https://vimeo.com/326674434/d725bcc16f
-ends-
Enquiries:
Immotion Group Martin Higginson Tel: +44 (0) 161 235 8505
WH Ireland Limited Adrian Hadden Tel: +44 (0) 207 220 1666
(Nomad and Joint Broker) Jessica Cave
Shard Capital Partners Damon Heath Tel: +44 (0) 20 7186 9900
LLP Erik Woolgar
(Joint Broker)
Newgate Communications Elisabeth Cowell Tel: +44 (0) 20 3757 6880
(Financial PR) Tom Carnegie Immotion@newgatecomms.com
About Immotion Group:
Immotion Group, co-founded by Martin Higginson and David Marks
in 2017, generates revenues through the delivery of high quality
"state of the art" VR experiences, combined with cutting edge
motion platforms to consumers at an affordable price point through
a range of routes:
-- Sales - sale of VR Motion Platforms to Leisure and
Entertainment operators provide the opportunity for the operator to
drive substantial ancillary revenues
-- Concession partners - currently installed at a range of
outlets including Merlin Entertainments' LEGOLAND(R) Discovery
Centres in Boston, USA and in Manchester, UK and Genting Resorts
World in Birmingham - this channel provides an opportunity for its
partners to earn ancillary revenues, as well as providing an
exciting additional attraction to their facilities
-- Owned and franchised outlets, trading as ImmotionVR.
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END
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