ATLANTA, Aug. 14, 2018 /PRNewswire/ -- Travelers around
the US are in for a treat! Cinnabon®, the brand that set the bar
with its world renowned cinnamon rolls, is now part of the new,
hot, and fresh Holiday Inn Express® Express Start® Breakfast
bar.
Available exclusively at Holiday Inn Express hotels across the
country, Cinnabon Sweet Rolls are served warm, made with
Cinnabon Makara™ Cinnamon, brown sugar and cinnamon schmear,
and topped with the brand's signature cream cheese frosting.
Whether it's a family vacation or business trip, Holiday Inn
Express guests will Be the Readiest™ when they start their
day at the new and improved Express Start® breakfast bar with a
mouthwatering Cinnabon Sweet Roll.
"At Cinnabon, we aim to provide new and exciting opportunities
for fans to experience the quality ingredients and irresistible
taste of our products," said Dave
Mikita, SVP and President of Global Channels, FOCUS Brands.
"Partnering with Holiday Inn Express is a natural way to bring
Cinnabon offerings to guests outside of our bakery. The smell of
our iconic Cinnabon cinnamon rolls is the perfect way to wake up
and start your day!"
Jennifer Gribble, Vice President,
Global Holiday Inn Express, Mainstream Growth, said: "We are
constantly innovating the Holiday Inn Express experience for our
guests, and last year announced the revamped Express Start
Breakfast bar offerings to include fresh egg and meat products, egg
white omelets and a new pancake recipe for our one touch pancake
machine. A Holiday Inn Express breakfast staple is the classic
cinnamon roll and our partnership with Cinnabon brings a new recipe
our guests will love."
Cinnabon Sweet Rolls are currently served in over 650 Holiday
Inn Express locations nationwide as part of the complimentary
Express Start Breakfast bar, and will be rolling into 1,600 hotels
by the end of 2018.
For more details and to stay connected to all things Cinnabon,
follow the brand on Twitter and Instagram at @Cinnabon, like it on
Facebook at www.facebook.com/Cinnabon, follow on Snapchat at
@TheRealCinnabon, or visit Cinnabon.com. For more details on
Holiday Inn Express, follow the brand on Twitter, Facebook and
Instagram.
About Cinnabon®
Founded in Seattle in 1985 and
now based in Atlanta, Cinnabon
LLC, is the market leader among cinnamon roll bakeries. The company
serves fresh, aromatic, oven-hot cinnamon rolls, as well as a
variety of other baked goods and specialty beverages. Cinnabon
currently operates over 1,400 franchised locations worldwide,
primarily in high traffic venues such as shopping malls, airports,
train stations, travel plazas, entertainment centers and military
establishments.
Cinnabon is also a multi-channel licensor, partnering with other
companies to provide over 70 brand licensed products at foodservice
& grocer retail venues. Visit www.Cinnabon.com for
more information.
About the Holiday Inn Express® brand
Holiday Inn Express® hotels are modern hotels for
value-oriented travelers. Fresh, clean and uncomplicated,
Holiday Inn Express hotels offer competitive rates for both
business and leisure travelers. Guests Stay Smart®
at Holiday Inn Express hotels where they enjoy a complimentary hot
Express Start® Breakfast with new healthier offerings
and free high-speed Internet access. There are currently 2,618
Holiday Inn Express hotel locations around the globe. For more
information about Holiday Inn Express hotels or to book
reservations, visit www.holidayinnexpress.com. Find us on
Twitter www.twitter.com/hiexpress,
Facebook www.Facebook.com/holidayinnexpress and Instagram
www.instagram.com/holidayinnexpress.
Notes to Editors:
IHG® (InterContinental Hotels Group) [LON:IHG,
NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of
hotel brands, including Regent Hotels & Resorts,
InterContinental® Hotels & Resorts,
Kimpton® Hotels & Restaurants, Hotel
Indigo®, EVEN® Hotels, HUALUXE®
Hotels and Resorts, Crowne Plaza® Hotels & Resorts,
voco™ Hotels, Holiday Inn®, Holiday Inn
Express®, Holiday Inn Club Vacations®,
Holiday Inn Resort®, avid™ hotels, Staybridge
Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,400 hotels
and 810,000 guest rooms in almost 100 countries, with nearly 1,800
hotels in its development pipeline. IHG also manages
IHG® Rewards Club, our global loyalty programme, which
has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group's holding company
and is incorporated in Great
Britain and registered in England and Wales. More than 375,000 people work across
IHG's hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and
www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest
news, visit: www.ihgplc.com/media and follow us on social media at:
www.twitter.com/ihg, www.facebook.com/ihg and
www.youtube.com/ihgplc.
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SOURCE IHG (InterContinental Hotels Group)