-- Malaysia's largest
shopping mall operator introduces a first-of-its-kind loyalty
programme and system
PETALING JAYA, Malaysia,
March 14, 2014 /PRNewswire/ -- Sunway
Group, Malaysia's leading property
developer, realty group and the largest shopping mall operator in
Malaysia, has launched a new
card-less, Big Data centric, loyalty programme powered by Fusionex,
an international software provider specialising in Analytics and
Big Data.
(Photo: http://photos.prnasia.com/prnh/20140313/8521401456-a
)
(Photo: http://photos.prnasia.com/prnh/20140313/8521401456-b )
Under the Sunway loyalty programme -- called Sunway Pals--
members will earn one point for every dollar spent in participating
merchants' stores with additional points available on special
offers. 100 points translates to a dollar which may also be
redeemed at any participating merchant's stores.
The software system powering Sunway Pals is a unique innovation
among retail loyalty programmes and is designed to suit any
merchants and any members. In addition to the many features
available, the system not only allows for the conventional card
system and EDC terminal, but also comes with card-less capabilities
-- a move that is expected to resonate well with consumers with
wallets already swamped with various different membership
cards -- where consumers can opt to use a Sunway Loyalty App
downloaded on their smartphones for point awarding and
redemption.
The Sunway Loyalty App provides a newfound avenue for
participating merchants to advertise new promotions available at
their stores; the App contains a dedicated promotions page
showcasing the latest available promotions. Through this,
participating merchants keen on the card-less support system but
anxious not to lose the brand loyalty and awareness factor found
via the use of cards will find the app a useful tool for target
marketing and promotions.
The Sunway Loyalty App also encourages customer engagement and
interaction. Points awarded to consumers following purchases are
shown almost instantaneously on the individual member's app upon
login, eliminating any concerns from consumers that points are not
awarded to them after each purchase. In addition, the app also
shows the total points collected and available to them for
redemption. The flexible and simplistic nature of the Sunway
Loyalty App not only encourages users to make full use of it, but
also instills excitement amongst consumers.
The Sunway Loyalty System comes equipped with advanced
visualisation via executive dashboards, courtesy of Fusionex's Big
Data Analytics (Fusionex GIANT) technology stack. The system
empowers participating merchants with key business insights, whilst
leveraging on analytics and Big Data to identify useful trends and
patterns for business planning. Through this, brand loyalty is
enhanced; at the same time the bar is raised for consumer
experience and satisfaction, thus resulting in a system that
focusses on the needs of both merchants as well as consumers.
The Sunway Pals Programme has been launched in Sunway Pyramid
Shopping Mall as well as Sunway Lagoon Theme Park, and is expected
to be implemented nationwide in all Sunway operated shopping malls,
Sunway Medical Centres as well as Sunway operated resorts and
hotels in the course of the next few months. Sunway is confident
that the Sunway Pals Programme will be a revolutionary move which
will drive consumer convenience and satisfaction to a whole new
level in its bid to improve the community experience wherever
Sunway is involved.
"The Sunway Pals programme is the Sunway Group's flagship
loyalty programme. It offers free membership, both a card as well
as card-less option, with fuss-free earning of Sunway loyalty
points, the equivalent of cash rebates," said Evan Cheah, Executive Director - President's
Office & Information Technology and one of the main drivers
behind Sunway Pals programme. "Fusionex is our exclusive
loyalty program provider and has deployed for us its own
cutting-edge proprietary technology with Big Data capabilities. I
am happy to have Fusionex and their world-class leadership team as
a key partner in our Sunway Pals programme, and we are committed to
delivering a continuously evolving loyalty programme; one that
gives strong value to our customers and society, and is vastly
different from any other programme in Malaysia."
Ivan Teh, Fusionex Managing
Director, also commented:
"Sunway is undoubtedly a highly reputable group and its
diversified business units have an excellent track record of
contributing to the society and touching lives within
communities. Sunway continuously looks at innovation
and methods to better serve its customers and ecosystem.
Sunway's Loyalty Programme powered by Fusionex brings about a
manifestation, a unique breakthrough in the field of customer
loyalty and Big Data. We are very privileged and would like to
thank the Sunway Group for its confidence in selecting Fusionex's
technology for its Loyalty Programme, which confidence was
instrumental in making this initiative a reality."
About Fusionex
Fusionex (LSE: FXI) is a multi-award winning provider of
enterprise business software through its core transactional engine
(CTE) and business intelligence (BI) & Analytics products,
notably in relation to addressing the Big Data challenge. Committed
to its clients' success, Fusionex helps its clients manage and
derive value from their data. Fusionex's products and solutions are
ideal for companies seeking superior level yet user-friendly
solutions including business intelligence (BI) and Analytics, data
management & large databases (Big Data & Cloud based
solutions), mobile solutions including loyalty systems, CPM as well
as core transactional solutions.
For further information, please
visit www.fusionex-international.com.