-- Malaysia's largest
shopping mall operator introduces a first-of-its-kind loyalty
programme and system
SELANGOR, Malaysia,
March 12, 2014 /PRNewswire/ -- In
conjunction with its 40th anniversary, Sunway Group,
Malaysia's leading property
developer, realty group and the largest shopping mall operator in
Malaysia, launched a new
point-based loyalty programme powered by Fusionex, an international
software provider specialising in Analytics and Big Data.
The launch of the Sunway Loyalty Programme (Sunway Pals) was
held at the Blue Concourse of Sunway Pyramid Shopping Mall on
Friday, February 28th, and
was officiated by YBhg. Tan Sri
Dato' Seri Dr. Jeffrey
Cheah, AO, Founder & Chairman of Sunway Group.
(Photo: http://photos.prnasia.com/prnh/20140310/8521401361-a
)
The Sunway Group has become one of Malaysia's biggest success stories, with more
than 10 business units and 40 locations worldwide, and is parent to
various successful business units including:
- Sunway Property, one of the anchors of Sunway Group with
an extensive portfolio of award-winning properties on Malaysian
soil as well as abroad. Its success spurs market expansion to other
countries such as China,
India, Cambodia, Vietnam and Singapore. Sunway Property also recently
acquired 691 acres of land in Medini
Iskandar, Johor,
- Sunway Medical Centre, Sunway Group's healthcare
provider. Sunway Medical Centre was established in November 1999 and boasts of the first private
hospital to perform Deep Brain Stimulation for the management of
Parkinson's disease. Another noteworthy achievement would be the
healthcare provider's implementation of The Cochlear Implant
Programme to treat profound hearing loss,
- Sunway Lagoon Theme Park, the internationally famed
award-winning theme park that currently houses the world's largest
water ride, The Vuvuzela,
- Sunway Pyramid Shopping Mall, Malaysia's first ever themed shopping and
entertainment hub,
- Sunway Resort Hotel & Spa, which forms part of
Sunway Group's Hospitality range boasting of five star hotels with
world class convention, meetings and exhibition facilities,
luxurious villas, serviced apartments, four and three star range of
hotels to technical services, franchise management as well as hotel
marketing affiliation services,
- Sunway Education Group which consists of amongst others;
Sunway University, Sunway College,
Monash University Sunway Campus and Le Cordon Bleu, Malaysia.
To commemorate Sunway's 40th anniversary and the
launch of Sunway Pals, and in line with the pioneering theme of the
Sunway Pals Programme and the system powering it, a number of the
Sunway Group's earliest and forefront customers were invited to
attend the event. These include the first buyers of properties
launched by Sunway Property, the family members of the first infant
that was delivered at the Sunway Medical Centre, the first Sunway
Lagoon customer who signed up for the theme park's membership card,
the first few tenants of Sunway Pyramid, the first guests of Sunway
Resort Hotel & Spa, as well as two generations of individuals
within the same family who studied at Sunway Education
institutions.
As a mark of gratitude and appreciation, these selected
individuals were presented with a preloaded Sunway Pals loyalty
card and those interested were also guided on the steps to download
the app which allows users to 'go card-less' where the Sunway Pals
Programme is concerned.
Under the Sunway loyalty programme -- called Sunway
Pals -- members will earn one point for every dollar spent in
participating merchants' stores with additional points available on
special offers. Every 100 points accumulated will translate into a
dollar which is then redeemable at participating merchants'
stores.
The software system powering Sunway Pals Loyalty Programme is a
unique innovation among retail loyalty programmes and is designed
to suit any merchant and any member. In addition to the many
features available, the system not only allows for the conventional
card system and EDC terminal support, but also comes with card-less
capabilities -- a move that is expected to resonate well with
consumers. Members can opt to use a Sunway Pals App downloaded on
their smartphone for points awarding and redemption.
"The Sunway Pals programme is the Sunway Group's flagship
loyalty programme, it offers free membership, both a card as well
as card-less option, with fuss-free earning of Sunway loyalty
points, the equivalent of cash rebates," said Evan Cheah, Executive Director - President's
Office & Information Technology and one of the main drivers
behind Sunway Pals programme. "Fusionex is our exclusive
loyalty program provider and has deployed for us its own
cutting-edge proprietary technology with Big Data capabilities. I
am happy to have Fusionex and their world-class leadership team as
a key partner in our Sunway Pals program, and we are committed to
delivering a continuously evolving loyalty programme; one that
gives strong value to our customers and society, and is vastly
different from any other programme in Malaysia."
"Sunway is undoubtedly a highly reputable group and its
diversified business units has an excellent track record of
contributing to the society and touching lives within
communities," said Ivan Teh,
Fusionex Managing Director. "They continuously look at
innovation and methods to better serve their customers and
ecosystem. The Sunway Pals Programme powered by Fusionex brings
about a manifestation, a unique breakthrough in the field of
customer loyalty and Big Data. We are very privileged and would
like to thank the Sunway Group for its confidence in selecting
Fusionex's technology for its Loyalty Programme, which confidence
was instrumental in making this initiative a reality."
(Photo: http://photos.prnasia.com/prnh/20140310/8521401361-b
)
The Sunway Pals App has been launched in Sunway Pyramid Shopping
Mall as well as Sunway Lagoon Theme Park, and is expected to be
implemented nationwide across Sunway's diversified business units
over the course of the next few months. Sunway is confident that
the Sunway Pals Programme will be a revolutionary move which will
drive consumer convenience and satisfaction to a whole new level in
its bid to improve the community experience wherever Sunway is
involved.
About Sunway
Sunway Group has thrived since 1974 to become one of
Malaysia's most formidable
property developer and construction groups, with a multitude of
established businesses in more than 40 locations worldwide. It
encompasses more than 10 business divisions namely Property,
Construction, Hospitality, Retail, Leisure, Commercial, Trading
& Manufacturing, Building Materials, Quarry, Healthcare,
Education and Real Estate Investment Trust (REIT).
Underlying this worthy corporate endeavour is the Group's
philosophy of 'business with a heart-giving to the community it
serves through its award-winning corporate responsibility (CR)
initiatives chiefly championed by Education, Healthcare and
Sustainable Community. Some of the more highly regarded CR
programmes Sunway Group espouses include the formation of Jeffrey
Cheah Foundation aimed at bringing high-quality and affordable
education to the needy and deserving, Sunway Job Training Programme
for special children; Sunway Safe City Initiative, Recycling
Programmes and sustainable Socio Economic programmes for the
community.
To know more about Sunway, please visit www.sunway.com.my
About Fusionex
Fusionex (LSE: FXI) is a multi-award winning provider of
enterprise business software through its core transactional engine
(CTE) and business intelligence (BI) & Analytics products,
notably in relation to addressing the Big Data challenge. Committed
to its clients' success, Fusionex helps its clients manage and
derive value from their data. Fusionex's products and solutions are
ideal for companies seeking superior level yet user-friendly
solutions including business intelligence (BI) and Analytics, data
management & large databases (Big Data & Cloud based
solutions), mobile solutions including loyalty systems, CPM as well
as core transactional solutions.
For further information, please
visit www.fusionex-international.com