TIDMCBRY 
 
RNS Number : 4532G 
UBS AG (EPT) 
01 February 2010 
 

 
                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS 
                      WITH RECOGNISED INTERMEDIARY STATUS 
                      DEALING IN A CLIENT-SERVING CAPACITY 
                       (Rule38.5(a) of the Takeover Code) 
 
1.         KEY INFORMATION 
 
+----------------------------------------------+----------------------------------------------------------------------+ 
| Name of exempt principal trader              | UBS AG London Branch                                                 | 
+----------------------------------------------+----------------------------------------------------------------------+ 
| Company dealt in                             | Cadbury                                                              | 
+----------------------------------------------+----------------------------------------------------------------------+ 
| Class of relevant security to which the      | 10p Ord  (GB00B2PF6M70)                                              | 
| dealings being disclosed relate(Note 1)      |                                                                      | 
+----------------------------------------------+----------------------------------------------------------------------+ 
| Date of dealing                              | 29 January 2010                                                      | 
+----------------------------------------------+----------------------------------------------------------------------+ 
 
 
2.         DEALINGS(Note 2) 
 
(a)        Purchases and sales 
 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| Total number of securities purchased | Highest price paid(Note 3)         | Lowest price paid(Note 3)             | 
|                                      |                                    |                                       | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| 4580754                              | 9.63948        EUR                 | 8.24000        GBP                    | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
 
 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| Total number of securities sold      | Highest price received(Note 3)     | Lowest price received(Note 3)         | 
|                                      |                                    |                                       | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| 3755021                              | 9.63948        EUR                 | 8.24500        GBP                    | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
 
(b)        Derivatives transactions (other than options) 
 
+--------------------+------------------------+-----------------------------------+-------------------------------+ 
| Product name,      | Long/short(Note 4)     | Number of securities(Note 5)      | Price per unit(Note 3)        | 
| e.g. CFD           |                        |                                   |                               | 
+--------------------+------------------------+-----------------------------------+-------------------------------+ 
| CFD                | Long                   | 250000                            | 8.300396        GBP           | 
+--------------------+------------------------+-----------------------------------+-------------------------------+ 
| CFD                | Long                   | 250000                            | 8.307479        GBP           | 
+--------------------+------------------------+-----------------------------------+-------------------------------+ 
| CFD                | Long                   | 250000                            | 8.29751        GBP            | 
+--------------------+------------------------+-----------------------------------+-------------------------------+ 
| CFD                | Long                   | 250000                            | 8.302509        GBP           | 
+--------------------+------------------------+-----------------------------------+-------------------------------+ 
| CFD                | Long                   | 2                                 | 8.27        GBP               | 
+--------------------+------------------------+-----------------------------------+-------------------------------+ 
| CFD                | Short                  | 76860                             | 8.26        GBP               | 
+--------------------+------------------------+-----------------------------------+-------------------------------+ 
| CFD                | Short                  | 100002                            | 8.27        GBP               | 
+--------------------+------------------------+-----------------------------------+-------------------------------+ 
| CFD                | Short                  | 375000                            | 8.281667        GBP           | 
+--------------------+------------------------+-----------------------------------+-------------------------------+ 
| CFD                | Short                  | 608113                            | 8.305        GBP              | 
+--------------------+------------------------+-----------------------------------+-------------------------------+ 
 
 
(c)        Options transactions in respect of existing securities 
(i)         Writing, selling, purchasing or varying 
 
+--------------------+----------------+--------------------+----------+--------------+----------+----------------+ 
| Product name,      | Writing,       | Number of          | Exercise | Type,e.g.    | Expiry   | Option money   | 
| e.g. call option   | selling,       | securities to      | price    | American,    | date     | paid/received  | 
|                    | purchasing,    | which the option   |          | European     |          | per unit(Note  | 
|                    | varying etc.   | relates(Note 5)    |          | etc.         |          | 3)             | 
+--------------------+----------------+--------------------+----------+--------------+----------+----------------+ 
|                    |                |                    |          |              |          |                | 
+--------------------+----------------+--------------------+----------+--------------+----------+----------------+ 
 
(ii)        Exercising 
 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| Product name, e.g. call option       | Number of securities               | Exercise price per unit(Note 3)       | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
|                                      |                                    |                                       | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
 
 
3.         OTHER INFORMATION 
 
Agreements, arrangements or understandings relating to options or derivatives 
 
 
+----------------------------------------------------------------------------------------------------------------------+ 
| Full details of any agreement, arrangement or understanding between the person disclosing and any other person       | 
| relating to the voting rights of any relevant securities under any option referred to on this form or relating to    | 
| the voting rights or future acquisition or disposal of any relevant securities to which any derivative referred to   | 
| on this form is referenced. If none, this should be stated.                                                          | 
+----------------------------------------------------------------------------------------------------------------------+ 
|                                                                                                                      | 
|                                                                                                                      | 
|                                                                                                                      | 
+----------------------------------------------------------------------------------------------------------------------+ 
 
 
 
+------------------------------------------------------------------+--------------------------------------------------+ 
| Date of disclosure                                               | 01 February 2010                                 | 
+------------------------------------------------------------------+--------------------------------------------------+ 
| Contact name                                                     | Stacy Otieno                                     | 
+------------------------------------------------------------------+--------------------------------------------------+ 
| Telephone number                                                 | +44 (0)20 7568 9289                              | 
+------------------------------------------------------------------+--------------------------------------------------+ 
| Name of offeree/offeror with which connected                     | Cadbury Plc                                      | 
+------------------------------------------------------------------+--------------------------------------------------+ 
| Nature of connection (Note 6)                                    | Connected Advisor                                | 
+------------------------------------------------------------------+--------------------------------------------------+ 
 
 
Notes 
 
The Notes on Form 38.5(a) can be viewed on the Takeover Panel's website 
atwww.thetakeoverpanel.org.uk 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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