TIDMCBRY 
 
RNS Number : 4523G 
UBS AG (EPT) 
01 February 2010 
 

                                                                    FORM 38.5(b) 
 
                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS 
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS 
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY 
                      (Rule 38.5(b) of the Takeover Code) 
 
 
1.         KEY INFORMATION 
 
+----------------------------------------------+----------------------------------------------------------------------+ 
| Name of exempt principal trader              | UBS AG London Branch                                                 | 
+----------------------------------------------+----------------------------------------------------------------------+ 
| Company dealt in                             | Cadbury                                                              | 
+----------------------------------------------+----------------------------------------------------------------------+ 
| Class of relevant security to which the      | 10p Ord  (GB00B2PF6M70)                                              | 
| dealings being disclosed relate(Note 1)      |                                                                      | 
+----------------------------------------------+----------------------------------------------------------------------+ 
| Date of dealing                              | 29 January 2010                                                      | 
+----------------------------------------------+----------------------------------------------------------------------+ 
 
 
2.         INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE 
 
(a)        Interests and short positions (following dealing) in the class of 
relevant security dealt in(Note 2) 
 
+----------------------------------------------+--------------------------------+-----------------------------------+ 
|                                              |              Long              |              Short                | 
|                                              |                                |                                   | 
+----------------------------------------------+--------------------------------+-----------------------------------+ 
|                                              | Number                         | Number                            | 
|                                              | (%)                            | (%)                               | 
+----------------------------------------------+--------------------------------+-----------------------------------+ 
| (1) Relevant securities                      | 4326003        0.31%           | 0        0.00%                    | 
|                                              |                                |                                   | 
+----------------------------------------------+--------------------------------+-----------------------------------+ 
| (2) Derivatives (other than options)         | 0        0.00%                 | 0        0.00%                    | 
|                                              |                                |                                   | 
+----------------------------------------------+--------------------------------+-----------------------------------+ 
| (3) Options and agreements to purchase/sell  | 0        0.00%                 | 0        0.00%                    | 
|                                              |                                |                                   | 
+----------------------------------------------+--------------------------------+-----------------------------------+ 
| Total                                        | 4326003        0.31%           | 0        0.00%                    | 
|                                              |                                |                                   | 
+----------------------------------------------+--------------------------------+-----------------------------------+ 
 
(b)        Interest and short positions in relevant securities of the company, 
other than the class dealt in(Note 2) 
 
+----------------------------------------------+--------------------------------+-----------------------------------+ 
|         Class of relevant security:          |              Long              |              Short                | 
|                                              |                                |                                   | 
+----------------------------------------------+--------------------------------+-----------------------------------+ 
|                                              | Number                         | Number                            | 
|                                              | (%)                            | (%)                               | 
+----------------------------------------------+--------------------------------+-----------------------------------+ 
| (1) Relevant securities                      |                                |                                   | 
|                                              |                                |                                   | 
+----------------------------------------------+--------------------------------+-----------------------------------+ 
| (2) Derivatives (other than options)         |                                |                                   | 
|                                              |                                |                                   | 
+----------------------------------------------+--------------------------------+-----------------------------------+ 
| (3)Options and agreements to purchase/sell   |                                |                                   | 
|                                              |                                |                                   | 
+----------------------------------------------+--------------------------------+-----------------------------------+ 
| Total                                        |                                |                                   | 
|                                              |                                |                                   | 
+----------------------------------------------+--------------------------------+-----------------------------------+ 
 
(c)        Rights to subscribe(Note 2) 
 
+----------------------------------------------+----------------------------------------------------------------------+ 
| Class of relevant security:                  | Details                                                              | 
|                                              |                                                                      | 
+----------------------------------------------+----------------------------------------------------------------------+ 
|                                              |                                                                      | 
+----------------------------------------------+----------------------------------------------------------------------+ 
 
 
3.         DEALINGS(Note 3) 
 
(a)        Purchases and sales 
 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| Purchase/sale                        | Number of securities               | Price per unit(Note 4)                | 
|                                      |                                    |                                       | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| Buy                                  | 2384                               | 8.25000        GBP                    | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| Buy                                  | 276                                | 8.26500        GBP                    | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| Buy                                  | 15005                              | 8.27500        GBP                    | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| Buy                                  | 12257                              | 8.28000        GBP                    | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| Buy                                  | 15989                              | 8.28500        GBP                    | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| Buy                                  | 34370                              | 8.31000        GBP                    | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| Buy                                  | 13135                              | 8.32000        GBP                    | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| Buy                                  | 18792                              | 8.32500        GBP                    | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| Sell                                 | 2100                               | 8.26000        GBP                    | 
+--------------------------------------+------------------------------------+---------------------------------------+ 
| Sell                                 | 18916                              | 8.27000        GBP                    | 
+--------------------------------------+------------------------------------+---------------------------------------+
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