TIDMBARC TIDMCBRY 
 
FORM 38.5(b) 
 
                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS 
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS 
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY 
                       (Rule 38.5(b) of the Takeover Code) 
 
 
1.   KEY INFORMATION 
 
Name of exempt principal      Barclays Capital 
trader 
Company dealt in              Cadbury plc 
Class of relevant security    10p Ordinary 
to which the dealings being 
disclosed relate (Note 1) 
Date of dealing               28 January 2010 
 
 
2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE 
 
(a)  Interests and short positions (following dealing) in the class of relevant 
security dealt in (Note 2) 
 
                                      Long                  Short 
 
                                Number       (%)         Number           (%) 
 
(1) Relevant securities        519,872     0.04%        231,083        0.02% 
 
(2)  Derivatives (other  than   49,166     0.00%              options) 
 
(3) Options and agreements 
to purchase/sell 
 
Total                          569,038     0.04%        231,083        0.02% 
 
 
(b)  Interests and short positions in relevant securities of the company, other 
     than the class dealt in (Note 2) 
 
Class of relevant security:           Long                  Short 
 
                              Number       (%)         Number          (%) 
 
(1) Relevant securities 
 
(2)  Derivatives (other  than 
options) 
 
(3) Options and agreements 
to purchase/sell 
 
Total 
 
 
  (c)  Rights to subscribe (Note 2) 
 
Class of relevant security:   Details 
 
 
 
3.   DEALINGS (Note 3) 
 
(a)  Purchases and sales 
 
Purchase/sale       Number of securities    Price per unit (Note 4) 
                                            (USD) 
Purchase            18,800                  8.320226 
Purchase            11,824                  8.214914 
Purchase            80,662                  8.31 
Purchase            233,924                 8.308953 
Purchase            52,753                  8.295 
Purchase            277,566                 8.278757 
Purchase            44,296                  8.314808 
Sale                233,924                 8.308953 
Sale                98,405                  8.286549 
Sale                948                     8.314667 
Sale                277,566                 8.280206 
 
(b)  Derivatives transactions (other than options) 
 
Product       Long/short       Number of securities   Price per unit 
name,         (Note 5)         (Note 6)               (Note 4) 
e.g. CFD 
CFD           Long             98405                  8.2865 
CFD           Long             948                    8.3146 
CFD           Short            44296                  8.3148 
CFD           Short            18800                  8.3202 
 
(c)  Options transactions in respect of existing securities 
 
(i)  Writing, selling, purchasing or varying 
 
Product       Writing,    Number of  Exercise  Type,      Expiry     Option 
name,         selling,    securities price     e.g.       date       money 
e.g. call     purchasing, to which   (USD)     American,             paid/received 
option        varying     the option           European              per unit 
              etc.        relates              etc.                  (Note 4) 
                          (Note 6) 
 
 
(ii) Exercising 
 
Product name, e.g. call  Number of securities    Exercise price per unit 
option                                           (Note 4) 
 
 
 
(d)  Other dealings (including new securities) (Note 3) 
 
 
Nature of transaction    Details                 Price per unit (if 
(Note 7)                                         applicable) (Note 4) 
 
 
4.   OTHER INFORMATION 
 
Agreements, arrangements or understandings relating to options or derivatives 
 
 
Full details of any agreement, arrangement or understanding between the 
person disclosing and any other person relating to the voting rights of 
any relevant securities under any option referred to on this form or 
relating to the voting rights or future acquisition or disposal of any 
relevant securities to which any derivative referred to on this form is 
referenced.  If none, this should be stated. 
 
 
 
 
 
Is a Supplemental Form 38.5(b) attached? (Note 8)                NO 
 
 
Date of disclosure                         29 January 2010 
Contact name                               Geoff Smith 
Telephone number                           020 7116 2913 
Name of offeree/offeror with which         Kraft Foods Inc 
connected 
Nature of connection (Note 9)              Advisor 
 

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