TIDMCBRY 
 
RNS Number : 2715G 
UBS AG (EPT) 
28 January 2010 
 

 
 
DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS 
WITH RECOGNISED INTERMEDIARY STATUS 
DEALING IN A CLIENT-SERVING CAPACITY 
(Rule38.5(a) of the Takeover Code) 
 
 
1.    KEY INFORMATION 
 
 
+------------------------------------+------------------------------------------------------+ 
| Name of exempt principal trader    | UBS AG London Branch                                 | 
+------------------------------------+------------------------------------------------------+ 
| Company dealt in                   | Cadbury                                              | 
+------------------------------------+------------------------------------------------------+ 
| Class of relevant security to      | 10p Ord (GB00B2PF6M70)                               | 
| which the dealings being disclosed |                                                      | 
| relate(Note 1)                     |                                                      | 
+------------------------------------+------------------------------------------------------+ 
| Date of dealing                    | 27 January 2010                                      | 
+------------------------------------+------------------------------------------------------+ 
 
 
 
 
2.    DEALINGS(Note 2) 
 
 
(a)Purchases and sales 
 
 
+------------------------------+-----------------------------+-------------------------------+ 
| Total number of securities   | Highest price paid(Note 3)  | Lowest price paid(Note 3)     | 
| purchased                    |                             |                               | 
|                              |                             |                               | 
+------------------------------+-----------------------------+-------------------------------+ 
| 7952324                      | 8.31 GBP                    | 8.18500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
 
 
 
 
+------------------------------+-----------------------------+-------------------------------+ 
| Total number of securities   | Highest price received(Note | Lowest price received(Note 3) | 
| sold                         | 3)                          |                               | 
|                              |                             |                               | 
+------------------------------+-----------------------------+-------------------------------+ 
| 1827103                      | 8.31000 GBP                 | 8.18500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
 
 
(b)    Derivatives transactions (other than options) 
 
 
+-----------------+--------------------+----------------------------+-------------------------+ 
| Product name,   | Long/short(Note 4) | Number of securities(Note  | Price per unit(Note 3)  | 
| e.g. CFD        |                    | 5)                         |                         | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Long               | 50000                      | 8.231734 GBP            | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Long               | 66736                      | 8.269559 GBP            | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Short              | 1200000                    | 8.2134 GBP              | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Short              | 200000                     | 8.3012 GBP              | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Short              | 350000                     | 8.21632 GBP             | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Short              | 100000                     | 8.221644 GBP            | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Short              | 900000                     | 8.24972479 GBP          | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Short              | 250000                     | 8.222458 GBP            | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Short              | 132676                     | 8.3 GBP                 | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Short              | 80000                      | 8.259 GBP               | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Short              | 146919                     | 8.191392 GBP            | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Short              | 50000                      | 8.193231 GBP            | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Short              | 13862                      | 13.31619992 USD         | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Short              | 1500000                    | 8.265644 GBP            | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Short              | 16764                      | 8.2066 GBP              | 
+-----------------+--------------------+----------------------------+-------------------------+ 
| CFD             | Short              | 1250000                    | 8.246165 GBP            | 
+-----------------+--------------------+----------------------------+-------------------------+ 
 
 
 
 
(c)    Options transactions in respect of existing securities 
(i)    Writing, selling, purchasing or varying 
 
 
+-----------------+--------------+-----------------+----------+------------+---------+---------------+ 
| Product name,   | Writing,     | Number of       | Exercise | Type,e.g.  | Expiry  | Option money  | 
| e.g. call       | selling,     | securities to   | price    | American,  | date    | paid/received | 
| option          | purchasing,  | which the       |          | European   |         | per unit(Note | 
|                 | varying etc. | option          |          | etc.       |         | 3)            | 
|                 |              | relates(Note 5) |          |            |         |               | 
+-----------------+--------------+-----------------+----------+------------+---------+---------------+ 
|                 |              |                 |          |            |         |               | 
+-----------------+--------------+-----------------+----------+------------+---------+---------------+ 
 
 
(ii)    Exercising 
 
 
+------------------------------+-----------------------------+-------------------------------+ 
| Product name, e.g. call      | Number of securities        | Exercise price per unit(Note  | 
| option                       |                             | 3)                            | 
+------------------------------+-----------------------------+-------------------------------+ 
|                              |                             |                               | 
+------------------------------+-----------------------------+-------------------------------+ 
 
 
 
 
3.    OTHER INFORMATION 
 
 
Agreements, arrangements or understandings relating to options or derivatives 
 
 
 
 
+------------------------------------------------------------------------------------------+ 
| Full details of any agreement, arrangement or understanding between the person           | 
| disclosing and any other person relating to the voting rights of any relevant securities | 
| under any option referred to on this form or relating to the voting rights or future     | 
| acquisition or disposal of any relevant securities to which any derivative referred to   | 
| on this form is referenced. If none, this should be stated.                              | 
+------------------------------------------------------------------------------------------+ 
|                                                                                          | 
+------------------------------------------------------------------------------------------+ 
 
 
 
 
 
 
+---------------------------------------------------+---------------------------------------+ 
| Date of disclosure                                | 28 January 2010                       | 
+---------------------------------------------------+---------------------------------------+ 
| Contact name                                      | Stacy Otieno                          | 
+---------------------------------------------------+---------------------------------------+ 
| Telephone number                                  | +44 (0)20 7568 9289                   | 
+---------------------------------------------------+---------------------------------------+ 
| Name of offeree/offeror with which connected      | Cadbury Plc                           | 
+---------------------------------------------------+---------------------------------------+ 
| Nature of connection (Note 6)                     | Connected Adviser                     | 
+---------------------------------------------------+---------------------------------------+ 
 
 
 
 
Notes 
 
 
The Notes on Form 38.5(a) can be viewed on the Takeover Panel's website 
atwww.thetakeoverpanel.org.uk 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 EMMBBGDBBBDBGGI 
 

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