TIDMCBRY 
 
RNS Number : 2711G 
UBS AG (EPT) 
28 January 2010 
 

FORM 38.5(b) 
 
 
DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS 
WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS 
BUT NOT DEALING IN A CLIENT-SERVING CAPACITY 
(Rule 38.5(b) of the Takeover Code) 
 
 
 
 
1.    KEY INFORMATION 
 
 
+------------------------------------+------------------------------------------------------+ 
| Name of exempt principal trader    | UBS AG London Branch                                 | 
|                                    |                                                      | 
+------------------------------------+------------------------------------------------------+ 
| Company dealt in                   | Cadbury                                              | 
|                                    |                                                      | 
+------------------------------------+------------------------------------------------------+ 
| Class of relevant security to      | 10p Ord (GB00B2PF6M70)                               | 
| which the dealings being disclosed |                                                      | 
| relate(Note 1)                     |                                                      | 
|                                    |                                                      | 
+------------------------------------+------------------------------------------------------+ 
| Date of dealing                    | 27 January 2010                                      | 
+------------------------------------+------------------------------------------------------+ 
 
 
 
 
2.    INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE 
 
 
(a)Interests and short positions (following dealing) in the class of relevant 
security dealt in(Note 2) 
 
 
+------------------------------------+--------------------------+----------------------------+ 
|                                    |          Long            |           Short            | 
+------------------------------------+--------------------------+----------------------------+ 
|                                    | Number (%)               | Number (%)                 | 
+------------------------------------+--------------------------+----------------------------+ 
| (1) Relevant securities            | 4326003 0.31%            | 0 0.00%                    | 
|                                    |                          |                            | 
+------------------------------------+--------------------------+----------------------------+ 
| (2) Derivatives (other than        | 0 0.00%                  | 0 0.00%                    | 
| options)                           |                          |                            | 
|                                    |                          |                            | 
+------------------------------------+--------------------------+----------------------------+ 
| (3) Options and agreements to      | 0 0.00%                  | 0 0.00%                    | 
| purchase/sell                      |                          |                            | 
|                                    |                          |                            | 
+------------------------------------+--------------------------+----------------------------+ 
| Total                              | 4326003 0.31%            | 0 0.00%                    | 
|                                    |                          |                            | 
+------------------------------------+--------------------------+----------------------------+ 
 
 
(b)Interest and short positions in relevant securities of the company, other 
than the class dealt in(Note 2) 
 
 
+------------------------------------+--------------------------+----------------------------+ 
| Class of relevant security:        |          Long            |           Short            | 
|                                    |                          |                            | 
+------------------------------------+--------------------------+----------------------------+ 
|                                    | Number (%)               | Number (%)                 | 
+------------------------------------+--------------------------+----------------------------+ 
| (1) Relevant securities            |                          |                            | 
|                                    |                          |                            | 
+------------------------------------+--------------------------+----------------------------+ 
| (2) Derivatives (other than        |                          |                            | 
| options)                           |                          |                            | 
|                                    |                          |                            | 
+------------------------------------+--------------------------+----------------------------+ 
| (3)Options and agreements to       |                          |                            | 
| purchase/sell                      |                          |                            | 
|                                    |                          |                            | 
+------------------------------------+--------------------------+----------------------------+ 
| Total                              |                          |                            | 
|                                    |                          |                            | 
+------------------------------------+--------------------------+----------------------------+ 
 
 
(c)    Rights to subscribe(Note 2) 
 
 
+------------------------------------+------------------------------------------------------+ 
| Class of relevant security:        | Details                                              | 
|                                    |                                                      | 
+------------------------------------+------------------------------------------------------+ 
|                                    |                                                      | 
+------------------------------------+------------------------------------------------------+ 
 
 
 
 
3.    DEALINGS(Note 3) 
 
 
(a)Purchases and sales 
 
 
+------------------------------+-----------------------------+-------------------------------+ 
| Purchase/sale                | Number of securities        | Price per unit(Note 4)        | 
|                              |                             |                               | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 170                         | 8.18500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 8133                        | 8.19000 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 24152                       | 8.20000 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 3373                        | 8.20500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 1630                        | 8.21500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 9525                        | 8.22000 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 2966                        | 8.24500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 9476                        | 8.26000 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 6521                        | 8.26500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 6704                        | 8.27000 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 260949                      | 8.27500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 1564                        | 8.28000 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 213682                      | 8.28000 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 166769                      | 8.28500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 808303                      | 8.29392 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 7559                        | 8.30000 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Buy                          | 7553                        | 8.30500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Sell                         | 14870                       | 8.19000 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Sell                         | 8480                        | 8.20000 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Sell                         | 9533                        | 8.20500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Sell                         | 9527                        | 8.21000 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Sell                         | 1356                        | 8.21500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Sell                         | 19026                       | 8.23500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Sell                         | 2270                        | 8.24000 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Sell                         | 2031                        | 8.27500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Sell                         | 25857                       | 8.28000 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Sell                         | 8420                        | 8.28500 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| Sell                         | 808303                      | 8.29392 GBP                   | 
+------------------------------+-----------------------------+-------------------------------+ 
| TOTAL BUY :                  | 1539029                     |                               | 
+------------------------------+-----------------------------+-------------------------------+ 
| TOTAL SALE :                 | 909673                      |                               | 
+------------------------------+-----------------------------+-------------------------------+ 
 
 
 
 
(b)    Derivatives transactions (other than options) 
 
 
+-----------------+--------------------+----------------------------+-------------------------+ 
| Product name,   | Long/short(Note 5) | Number of securities(Note  | Price per unit(Note 4)  | 
| e.g. CFD        |                    | 6)                         |                         | 
+-----------------+--------------------+----------------------------+-------------------------+ 
|                 |                    |                            |                         | 
+-----------------+--------------------+----------------------------+-------------------------+ 
 
 
 
 
 
 
(c)    Options transactions in respect of existing securities 
(i)    Writing, selling, purchasing or varying 
 
 
+-----------------+--------------+-----------------+----------+------------+---------+---------------+ 
| Product name,   | Writing,     | Number of       | Exercise | Type,e.g.  | Expiry  | Option money  | 
| e.g. call       | selling,     | securities to   | price    | American,  | date    | paid/received | 
| option          | purchasing,  | which the       |          | European   |         | per unit(Note | 
|                 | varying etc. | option          |          | etc.       |         | 4)            | 
|                 |              | relates(Note 6) |          |            |         |               | 
+-----------------+--------------+-----------------+----------+------------+---------+---------------+ 
|                 |              |                 |          |            |         |               | 
+-----------------+--------------+-----------------+----------+------------+---------+---------------+ 
 
 
 
 
(ii)    Exercising 
 
 
+------------------------------+-----------------------------+-------------------------------+ 
| Product name, e.g. call      | Number of securities        | Exercise price per unit(Note  | 
| option                       |                             | 4)                            | 
+------------------------------+-----------------------------+-------------------------------+ 
|                              |                             |                               | 
+------------------------------+-----------------------------+-------------------------------+ 
 
 
(d)    Other dealings (including new securities)(Note 3) 
 
 
+------------------------------+-----------------------------+-------------------------------+ 
| Nature of transaction(Note   | Details                     | Price per unit (if            | 
| 7)                           |                             | applicable)(Note 4)           | 
|                              |                             |                               | 
+------------------------------+-----------------------------+-------------------------------+ 
|                              |                             |                               | 
+------------------------------+-----------------------------+-------------------------------+ 
 
 
 
 
 
 
 
 
 
 
4.    OTHER INFORMATION 
 
 
Agreements, arrangements or understandings relating to options or derivatives 
 
 
 
 
+------------------------------------------------------------------------------------------+ 
| Full details of any agreement, arrangement or understanding between the person           | 
| disclosing and any other person relating to the voting rights of any relevant securities | 
| under any option referred to on this form or relating to the voting rights or future     | 
| acquisition or disposal of any relevant securities to which any derivative referred to   | 
| on this form is referenced. If none, this should be stated.                              | 
+------------------------------------------------------------------------------------------+ 
|                                                                                          | 
+------------------------------------------------------------------------------------------+ 
 
 
 
 
Is a Supplemental Form 38.5(b) attached?(Note 8)YES/NO 
 
 
 
 
+---------------------------------------------------+---------------------------------------+ 
| Date of disclosure                                | 28 January 2010                       | 
|                                                   |                                       | 
+---------------------------------------------------+---------------------------------------+ 
| Contact name                                      | Stacy Otieno                          | 
|                                                   |                                       | 
+---------------------------------------------------+---------------------------------------+ 
| Telephone number                                  | +44 (0)20 7568 9289                   | 
|                                                   |                                       | 
+---------------------------------------------------+---------------------------------------+ 
| Name of offeree/offeror with which connected      | Cadbury Plc                           | 
|                                                   |                                       | 
+---------------------------------------------------+---------------------------------------+ 
| Nature of connection(Note 9)                      | Connected Advisor                     | 
+---------------------------------------------------+---------------------------------------+ 
 
 
 
 
Notes 
 
 
The Notes on Form 38.5(b) can be viewed on the Takeover Panel's website 
atwww.thetakeoverpanel.org.uk 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 EMMBBGDBCGDBGGI 
 

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