Burberry Partners With Tencent to Blend Retail and Social Media
November 14 2019 - 5:50AM
Dow Jones News
By Giulia Petroni
Burberry Group PLC (BRBY.LN) said Thursday that it has entered
into an exclusive partnership with Chinese technology company
Tencent Holding Ltd. (0700.HK) to develop social retail in
China.
The British luxury-goods company said the first step will be
opening a store in Shenzhen in the first half of 2020. The
company's aim is to merge retail and social media to create a
digital experience for its customers.
"Burberry and Tencent will pioneer a concept that blends social
media and retail to create digital and physical spaces for engaged
communities to interact, share and shop," Burberry said.
Write to Giulia Petroni at giulia.petroni@wsj.com
(END) Dow Jones Newswires
November 14, 2019 05:35 ET (10:35 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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