NEW YORK, Nov. 5, 2014 /PRNewswire/ -- Rakuten
Marketing (www.rakutenmarketing.com), the global leader in
omnichannel marketing and driving the omni experience, today
unveiled new consumer behavior research based on
cross-channel analysis collected from Rakuten Affiliate Network
(formerly Rakuten LinkShare), Rakuten Display (formerly Rakuten
MediaForge), and Rakuten Search. The Holiday Shopping
Insights and Predictions research is a collection of trend
data that details consumer purchase behaviors, in addition to
predictive insights into the 2014 holiday shopping season from
Rakuten Marketing leadership.
"How and when consumers make purchases over the holiday shopping
season has long been a telltale factor for setting marketing
strategies throughout the year, as well as forecasting for the
subsequent holiday season," said Tony
Zito, Global President, Rakuten Marketing. "Rakuten
Marketing's cross-channel insights offer attribution analysis that
help retailers better understand channel influence over the
customer journey, empowering them to make informed decisions for
future strategy."
The Rakuten Marketing analytics team observed purchases over the
2012 and 2013 holiday season to determine peak shopping days. One
key insight revealed that the holiday season has increased by one
day as consumers are shopping 24 hours earlier than in previous
years; a trend that is expected to continue in 2014. Complete
findings published here include the following takeaways:
- Consumers are not waiting for Black Friday or Cyber Monday
deals; more and more consumers are looking for value online, and
will buy whenever they find it.
- Consumers are turning to their mobile devices for researching
products and redeeming coupons. Mobile will continue to thrive this
holiday season as more consumers adopt tablets and smartphones for
online shopping.
- Advertisers need to maximize holiday opportunity by extending
peak-day strategies throughout the holiday shopping season, and by
optimizing the smartphone shopping experience.
The predictive outlook section addresses everything from the
impact that cross-channel and cross-device attribution will have on
digital marketing efforts, to how the increased use of shopping
apps will fuel the adoption of both "webrooming" and "showrooming"
shopping trends.
To download the full presentation, please visit
http://www.slideshare.net/RakutenMarketingUS/rm-holiday-insights-research.
About Rakuten Marketing
Rakuten Marketing is the
global leader in omnichannel marketing and driving the omni
experience. Offering an integrated strategy that combines consumer
centric insights with e-commerce expertise, Rakuten Marketing aims
to inspire better marketing. Rakuten Marketing's omnichannel
services include Rakuten Affiliate Network (formerly Rakuten
LinkShare), the number one ranked affiliate marketing service,
creating profitable and innovative partnerships; Rakuten
Display (formerly Rakuten MediaForge), enabling one-to-one
marketing across devices through precise targeting, custom dynamic
creative, and engagement measurement; Rakuten Attribution
(formerly Rakuten DC Storm), measurement and attribution solutions
that allow marketers to uncover the true performance of their
campaigns with an unbiased, transparent view into each media
channel; and Rakuten Search, a full service paid search
agency that specializes in boosting sales and brand authority
across devices.
Operating as a division of Rakuten, Inc. (4755: TOKYO), one of the world's leading Internet
service companies, Rakuten Marketing is headquartered in
New York City, with additional
offices in Australia, Brazil, Japan, the United
Kingdom, and throughout the United
States. Follow us on Twitter or learn more at
www.rakutenmarketing.com.
All trademarks contained herein are the property of their
respective owners.
Media Contacts:
Mindy M.
Hull Colleen
Wickwire
Mercury Global Partners for Rakuten
Marketing Mercury Global Partners for
Rakuten Marketing
+1 415 889
9977 +1
858 336 1078
mindy@mercuryglobalpartners.com
colleen@mercuryglobalpartners.com
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SOURCE Rakuten Marketing