Nissan Says Slump In U.S. Will Hit Net -- WSJ
May 12 2017 - 3:02AM
Dow Jones News
By Sean McLain
TOKYO -- Nissan Motor Co. warned that a slowing U.S. car market
and rising costs would weigh on earnings this fiscal year.
Japan's second-largest car company by sales said on Thursday
that net profit would decline 19% to 535 billion yen ($4.7 billion)
for the year ending in March.
Nissan forecast its sales to grow in every market but the U.S.,
where it expects to sell roughly the same number of vehicles as
last year.
"In the U.S. we took a conservative view considering the market
outlook and intensifying competition," said Hiroto Saikawa, who
took over as chief executive from Carlos Ghosn in April. Mr. Ghosn
retained his other role as Nissan's chairman.
The decline in profit is exacerbated by the sale of Nissan's
stake in auto-parts maker Calsonic Kansei Corp., which added 80
billion yen to Nissan's bottom line for the fiscal year that ended
in March 2017. Without that boost, profit would have been expected
to decline by 8%.
Nissan joins other Japanese car makers in predicting tougher
times ahead as sales growth slows in the U.S. At the same time,
costs are expected to rise as car companies offer more incentives
on new vehicles, hitting sticker prices.
Nissan has been more generous than many of its rivals, offering
an average of $3,900 per vehicle in April, compared with $2,500 for
Toyota Motor Corp., according to Jefferies LLC.
Those incentives helped Nissan to be the only mass-market car
maker to grow its sales in the first four months of the year. But
sales are showing signs of softening, with the company posting a
slight decline in April.
In response to a shift away from sedans and toward crossovers
and sport-utility vehicles in the U.S., Nissan plans to churn out
more trucks and SUVs, aiming to have them represent 60% of its
sales volume, up from 50% last year.
Nissan also plans to cut back on leasing to try to bolster used
car prices, said José Muñoz, Nissan's North American chief.
A glut of lease vehicles are hitting the used car market, and
these low-mileage cars are weighing on new-car demand and
prices.
Nissan last year bought a controlling stake in Mitsubishi Motors
Corp., adding it to its alliance with Renault SA to make one of the
three largest automotive groups in the world, behind Toyota Motor
Corp. and Volkswagen AG.
The current fiscal year marks the beginning of Nissan's new
midterm plan, which it will unveil later this year. It follows the
plan it called Power 88, in which Nissan aimed for an 8% operating
profit margin and 8% global market share. The company fell short of
both targets, despite sales volume growing by more than a
third.
Nissan plans to hit its 8% market share goal in the next plan,
leaning heavily on sales growth in China and Japan to do so, said
Mr. Saikawa.
In both markets, Nissan plans to launch a range of electric
vehicles, including a new version of the Leaf, to boost sales. The
new Leaf will also come equipped with Nissan's Propilot autonomous
driving suite, which has proved a hit with Japanese car buyers.
The company plans to expand sales of its Venucia brand of
vehicles in China, which will include low-cost electric cars.
"We are an electric vehicle pioneer and we would like to
maintain our lead," said Mr. Saikawa.
Nissan reported that net profit rose 27% to 663.5 billion yen
for the year ended in March. Revenue fell 4% to 11.7 trillion
yen.
Write to Sean McLain at sean.mclain@wsj.com
(END) Dow Jones Newswires
May 12, 2017 02:47 ET (06:47 GMT)
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