LOS ANGELES and CORONA, Calif., April
19, 2012 /PRNewswire/ -- Marley Coffee (OTCBB: JAMN), a
sustainably grown, ethically farmed and artisan roasted gourmet
coffee, today announced a licensing partnership agreement with AVT,
Inc. (OTC:AVTC.PK), a leading developer of automated and
self-service retailing systems, to create high-end Marley Coffee
branded automated coffee vending and merchandising machines for
retail locations around the world. Both companies are seeking
to target college campuses, traditional retail locations,
high-density traffic areas, theatres, hotels and traditional
foodservice vendors.
Two of the AVT-developed Marley Coffee-branded vending machines
will be unveiled at the National Automatic Merchandising
Association (NAMA) OneShow at the Venetian/Sands in Las Vegas, April
25-27, at AVT, Inc.'s Booth #427. Marley Coffee will
also be showcasing at the NAMA OneShow, at Booth #447.
These futuristic machines, which can be previewed at
http://avtinconline.com/images/AVT%20Marley%20Coffee%20Presentation.jpg,
will be equipped with touchscreen displays that will grind whole
bean coffee and brew anything from a cup of black coffee to a latte
to a mocha drink. Some machines will have retail capabilities to
dispense other Marley products, like headphones, T-shirts, coffee
mugs and bags of Marley Coffee. Other AVT-developed machines will
just be high-end coffee dispensers.
"Having been involved in the vending industry my entire career,
these are by far some of the most sophisticated machines I've ever
seen, and unlike most current coffee vending machines, these brew a
premium, great tasting cup of coffee," said Brent Toevs, CEO, Marley Coffee. "Automated
retailing is great because it creates a smaller eco-foot print,
which is one of the reasons why we partnered with AVT, Inc. and
their cutting-edge technology."
According to The Vending Times Census of the Industry, the
vending industry is a growing $55
billion domestic market, with an additional $10 billion from the manual food service
industry. There are over 5 million outlets with 350,000 of
dedicated to hot beverages.
Unfortunately, coffee vending has been losing market share over
the past 2 decades due to outdated technology and an inferior
product offerings. However, as consumers migrate to premium
coffee, automated vending is one of the solutions that AVT, Inc.
and Marley Coffee can provide to help build back that demand.
The Marley Coffee automated machines will allow retailers to
offer a coffee shop experience to their customers and will give
vending operators a discernable difference in coffee vending
solutions.
"I work with some of the biggest retailers in the world, and for
a few months now, they've all been asking for a coffee solution,"
said Shannon Illingworth, Founder
and CEO, AVT, Inc. "I've seen Rohan
Marley and his team at shows, and I've been following Marley
Coffee for a bit of time. I knew their brand and our technology
would be a perfect match for those retailers."
Currently, AVT has created automated retail solutions for some
of the largest stores worldwide, including Walmart, and it's these
types of stores that are looking for new coffee solutions for their
customers.
"Come visit us at NAMA OneShow and you'll see for yourself that
these new Marley Coffee-branded automated coffee vending and
merchandising machines created in partnership with AVT are the most
innovative solutions to happen to the retail and vending industry
in some time," said Rohan Marley,
chairman, Marley Coffee. "Our movement continues to grow as
so many share our values and desire great tasting coffee and tea
made the right way."
The 2012 NAMA OneShow is the essential event that showcases
everything new in vending, coffee service and foodservice.
Rohan Marley, chairman and
co-founder of Marley Coffee, will be in attendance along with his
sister, Karen Marley, as well as the
company's senior management. World Heavyweight Champion,
Lennox Lewis, who is a partner in
the Jamaican division of Marley Coffee and long-time Marley Coffee
ambassador, will join as a special guest. Both Rohan and Lennox
will be at the AVT booth on Thursday, April
26, showcasing the Marley Coffee-branded AVT machines.
To book a meeting with Marley Coffee at NAMA OneShow or for
general sales inquiries, please call (323) 556-0746 or email
sales@marleycoffee.com.
About AVT:
AVT, Inc. is a leading developer of automated and self-service
retailing systems. AVT is able to work with any size company to
design a custom automated retailing solution that drives traffic,
increases sales, improves security, and lowers overhead. With an
in-house design team, software developers, mechanical engineers and
on-site manufacturing, AVT can take projects from concept to
completion with speed, economy and ingenuity.
AVT's stock is traded through the OTC Markets, Ticker Symbol:
AVTC:PK.
For more information on AVT or the Automated Retailing Industry,
visit: www.autoretail.com.
About Marley Coffee:
Marley Coffee (corporate name Jammin Java Corp) is a US-based
company that provides premium, artisan roasted coffee to the
grocery, retail, online, service, hospitality, office coffee
service and big box store industry. Under its exclusive licensing
agreement with 56 Hope Road, the company continues to develop its
coffee lines under the Marley Coffee brand. Marley Coffee is a
fully reporting company quoted on the OTCBB under the symbol
JAMN. Learn more at www.MarleyCoffee.com, visit the corporate
website at www.JamminJavaCorp.com, join us on Facebook at
http://www.facebook.com/MarleyCoffee, and follow us on Twitter at
http://twitter.com/marleycoffee.
Learn more about other Marley Family ventures by visiting The
House of Marley at www.thehouseofmarley.com, Marley Beverage
Company at www.MarleyBeverages.com, and 1Love.org at
www.1love.org.
For sales inquiries, please
contact sales@marleycoffee.com.
Forward-Looking Statement:
This Press Release includes forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended and Section 21E of the Securities Exchange Act of 1934, as
amended (the "Acts") . In particular, the words "believe,"
"may," "could," "should," "expect," "anticipate," "estimate,"
"project," "propose," "plan," "intend," and similar conditional
words and expressions are intended to identify forward-looking
statements and are subject to the safe harbor created by these
Acts. Any statements made in this news release about an
action, event or development, are forward-looking statements.
Such statements are based upon assumptions that in the future
may prove not to have been accurate and are subject to significant
risks and uncertainties. Such statements are subject to a
number of assumptions, risks and uncertainties, many of which are
beyond the control of the Company. These risks and others are
included from time to time in documents we file with the Securities
and Exchange Commission ("SEC"), including but not limited to, its
Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or
unpredictable factors also could have material adverse effects on
our future results. Accordingly, you should not place undue
reliance on these forward-looking statements. Although the
Company believes that the expectations reflected in the
forward-looking statements are reasonable, it can give no assurance
that its forward-looking statements will prove to be correct.
Investors are cautioned that any forward-looking statements are not
guarantees of future performance and actual results or developments
may differ materially from those projected. The
forward-looking statements in this press release are made as of the
date hereof. The Company takes no obligation to update or
correct its own forward-looking statements, except as required by
law or those prepared by third parties that are not paid by the
Company. The Company's SEC filings are available at
http://www.sec.gov.
Media:
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Mike Rosen
or Vanessa Giacoppo
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516-767-9653
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marleycoffee@bluewolfden.com
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Investors:
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Stuart T. Smith
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512-267-2430
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info@smallcapvoice.com
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SOURCE Marley Coffee