LOS ANGELES, Sept. 12, 2011 /PRNewswire/ -- Jammin Java
Corp. (OTC Bulletin Board: JAMN) is pleased to announce the
following corporate update about the company and its business
endeavors.
In the past few months Jammin Java Corp. ("Jammin") has been
working to position Marley Coffee to be the premier brand across
all coffee channels. A major part of the groundwork has been the
amended license with Marley Coffee, LLC, which the company
announced on August 8th. Before
the amended license, Jammin had a non-exclusive license to do
coffee distribution through the office coffee service (OCS),
hospitality, service and big box store industry. The new
license gives Jammin the exclusive North American and Caribbean license for Marley Coffee branded
coffee development. As the exclusive North American licensee for
Marley Coffee, Jammin is responsible for developing and building
the company based on Rohan Marley's
vision, core values and the Marley Family movement.
Additionally, the company also received a non-exclusive
license to create cold ready to make coffee drinks, teas and
merchandise. The license with Marley Coffee, LLC did not mean that
it stopped selling its current lines of Jammin Java Coffee, rather
it meant adding Marley Coffee, LLC's current distribution business,
which included grocery, retail, merchandise and online businesses.
Jammin will continue to grow its existing line of business
alongside Marley Coffee's.
Jammin's existing business continues to grow and generate
revenues. Its main products are its line Organic Certified
Whole Bean bags, coffee pods, tea pods and fractional packs.
Through the amended license, Jammin took over all of Marley
Coffee's grocery, retail and online distribution business.
Jammin has kept all of Marley Coffee's product lines, which
are the 5 skus of Organic, Fair Trade, Kosher Certified 12oz Whole
Bean bags to its distribution business. In the United States,
the company is now distributing to specialty retailers such as Dean
and Deluca as well as various specialty grocers in Southern California through its distributor
Gourmet Merchants International. In Canada, the company has
nationwide distribution through its 2 main distributors UNFI East
and UNFI West. Specialty retailers such as Nature's Fare and
Urban Fare carry its complete line
of coffees, as do all of the London Drugs stores.
Distribution has been growing throughout Canada and the company expects to aggressively
roll out new business lines to these retailers.
Jammin is also developing a new ground product line that will
launch around November of 2011.
The company has been building its distribution throughout the
Caribbean with the help of its
Executive Vice President Bali Vaswani. The company recently
announced its preferred OCS distribution deal with Coffee Works in
Bermuda. One key goal is to
get as much distribution in the Caribbean market has possible.
Jammin Java Corp. has also strengthened its online presence
through the consolidation of both company's product lines.
Cooking.com and Amazon.com will be introducing the company's
new pods and fractional packs in October. The company is also
selling at other major coffee etailers such as coffeewiz.com,
bettercoffee.com, tikihutcoffee.com and coffeecow.com.
In the breakroom segment, the company's preferred partner First
Choice Coffee Services has received product in all of their 25
locations as we begin to jointly roll out this program. New
distributors added in the last few weeks also include Evans Coffee
serving Greater New York, US
Coffee headquartered in Long
Island, Javasmart in Delaware, Distillata serving Ohio since 1897, Blue Tiger Coffee serving
Seattle and Los Angeles, Springtime Coffee serving
Philadelphia and Coffee Perks
based in Jacksonville, Florida. BC
Coffee will serve as the company's re-distributor for the Florida
Market. The company has begun to provide products to its New
England and Ohio customers through
Vistar, a national re-distributor with over 20 locations across the
country.
Jammin is looking at other business channels including
hospitality and foodservice. The company is developing products for
the hospitality channel so that travellers will be able to wake up
with a cup of Marley Coffee in their hotel room. The company
continues to expand in the single serve arena and have developed a
regionalized food service program that its existing partners can
offer to this channel.
"It's been a whirlwind experience since I came on board and I
wanted to share all the great things that have been happening,"
says Brent Toevs, CEO of Jammin Java
Corp. "My goal has been to travel to meet with new and
existing customers to get an understanding of what they want.
The company's goal is to rapidly expand both product lines
and distribution in each market we enter. The key for us has
been finding not just customers, but partners who are looking to
grow with us over the next 5 years every where we go."
About Jammin Java Corp.
Jammin Java Corp. is a US-based company providing premium
roasted coffee to the grocery, retail, online, service,
hospitality, office coffee service and big box store industry. The
company is a fully reporting company quoted on the OTCBB under the
symbol JAMN. For more information, please visit the company's
corporate website at www.jamminjavacorp.com. For PR contact and
sales inquiries please contact info@marleycoffee.com or call the
company at 323.556.0746. Fax: 323.556.0820.
Forward-Looking Statement
This Press Release includes forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended and Section 21E of the Securities Exchange Act of 1934, as
amended (the "Acts") . In particular, the words "believe,"
"may," "could," "should," "expect," "anticipate," "estimate,"
"project," "propose," "plan," "intend," and similar conditional
words and expressions are intended to identify forward-looking
statements and are subject to the safe harbor created by these
Acts. Any statements made in this news release about an
action, event or development, are forward-looking statements.
Such statements are based upon assumptions that in the future
may prove not to have been accurate and are subject to significant
risks and uncertainties. Such statements are subject to a
number of assumptions, risks and uncertainties, many of which are
beyond the control of the Company. These risks and others are
included from time to time in documents we file with the Securities
and Exchange Commission ("SEC"), including but not limited to, its
Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or
unpredictable factors also could have material adverse effects on
our future results. Accordingly, you should not place undue
reliance on these forward-looking statements. Although the
Company believes that the expectations reflected in the
forward-looking statements are reasonable, it can give no assurance
that its forward-looking statements will prove to be correct.
Investors are cautioned that any forward-looking statements are not
guarantees of future performance and actual results or developments
may differ materially from those projected. The
forward-looking statements in this press release are made as of the
date hereof. The Company takes no obligation to update or
correct its own forward-looking statements, except as required by
law or those prepared by third parties that are not paid by the
Company. The Company's SEC filings are available at
http://www.sec.gov.
Investor Relations Contact:
Stuart T. Smith
512-267-2430
info@smallcapvoice.com
Corporate Contact:
Jammin Java Corp.
info@marleycoffee.com
8200 Wilshire Blvd. Suite 200
Beverly Hills, CA 90211
323-556-0746
SOURCE Jammin Java Corp.